Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Antinorm High & Dry delivers on its core promise of oil absorption and volume with a transparent, natural formula, but some broader claims could benefit from clearer evidence.
Antinorm High & Dry is a premium-priced dry shampoo at Rs.1199 for 50g, positioning it as a luxury item in the Indian market. Its powder format is well-suited for Indian conditions of heat, humidity, and pollution, offering a waterless solution for oily scalps. However, some claims like 'Dermat Tested' and 'safe for everyone' lack specific substantiation, which could be an ASCI concern for Indian consumers seeking clear evidence. The 'no white cast' claim is particularly relevant for the diverse hair colors in India and relies heavily on proper application.
The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
The formula is primarily composed of absorbent starches and clays (Corn Starch, Bentonite, Rice Starch, Kaolin, Arrowroot Powder, Maize Starch) which are known for oil absorption.
Starches and clays can add texture and lift to hair, contributing to a volume boost.
This is a brand claim. TCS has not reviewed matching product-specific evidence for the claim. Its presence does not change the product rating by itself.
Claim stated on the brand's product page, but no details of the testing methodology, results, or independent lab are provided.
The starch and clay ingredients are known absorbents, supporting the functional claims. 'Instantly' is a time-bound claim, plausible for a powder.
This is a key performance claim for dry shampoos. While the formula is powder-based, the claim of 'no white cast' is subjective and depends on application technique and hair color. No finished product testing is visible to substantiate this.
Starches and Magnesium Aluminum Silicate can provide lift and texture.
The primary function of the starch and clay ingredients is absorption. 'Instantly' is plausible for a powder.
While some dry shampoos can help with frizz by absorbing moisture, a powder-based product primarily focused on oil absorption may not be a strong frizz tamer. No specific evidence is provided.
Starches and clays can add texture to hair. The 'never gritty' claim is a performance promise.
Checked against the ingredient list as declared. It is not a substitute for a full regulatory assessment.
How we read this product across five areas. Open any row for the full reasoning.
No more detail beyond the line above.
The formula is a straightforward blend of absorbent starches and clays, which perfectly aligns with its primary claims of oil absorption and volume. All hero ingredients are present at meaningful concentrations, forming the bulk of the product. The powder format is ideal for delivering instant oil control. However, claims extending to 'frizz taming' and 'scalp reset' are ambitious for a product that primarily works by absorption rather than active treatment or cleansing.
Claims like 'Frizz Tamer' and 'scalp reset' imply actions beyond simple oil absorption and volume, which a purely powder-based dry shampoo may not fully deliver. While it can absorb moisture that contributes to frizz, it doesn't actively smooth the hair cuticle. 'Scalp reset' suggests a cleansing action that a dry powder cannot replicate like a wet shampoo.
Strongest public evidence: level 3 of 7. Highly effective oil absorption and volume boost from a simple, natural ingredient list.
Yes, just 7 clean ingredients: The INCI lists 7 ingredients, all of which are natural starches and clays. The term 'clean' is subjective but the ingredient list is minimal.
oil absorption: The formula is primarily composed of absorbent starches and clays (Corn Starch, Bentonite, Rice Starch, Kaolin, Arrowroot Powder, Maize Starch) which are known for oil absorption.
volume boost: Starches and clays can add texture and lift to hair, contributing to a volume boost.
16 marketing claims checked. 2 ASCI concern(s), 0 drug-boundary flag(s).
No active percentages disclosed for hero ingredients.
No pH disclosed (though less critical for a powder).
Daily or occasional use between washes, as a quick styling and refreshing step.
Apply to dry hair at the roots. Can be used before styling or as a touch-up throughout the day. Ensure thorough blending.
Reduced oiliness, refreshed roots, noticeable volume and texture.
Extended time between washes, maintained hair freshness and volume.
The complete ingredient list we reviewed contains no explicit fragrance declaration or essential oil.
No sourced pregnancy flags were found for the ingredients screened. This is not proof that the product is safe during pregnancy. Exposure category: rinse-off. Ingredients not resolved: Zea Mays (Corn) Starch, Oryza Sativa (Rice) Starch, Kaolin Powder, Maranta Arundinacea (Arrowroot) Root Powder and Maize Starch. Ask a healthcare professional.
None is prohibited.
50g · from Rs.1199 on Brand Website, Nykaa, Blinkit (Rs.23.98/g). Seen at Brand Website Rs.1199, Nykaa Rs.1199 and Blinkit Rs.1199.
5 of 10 claims are publicly supported; 5 need proof.
People to take care with: You expect deep cleansing; You have very dry scalp; You want active frizz treatment.
Analysed on 3 Nov 2026 from antinorm.co. We re-check analyses older than six months.
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Meets our review criteria
Available evidence supports the criteria assessed under The Clean Sheet Standard.
Further verification needed
Some assessment criteria require additional evidence or clarification.
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One or more material criteria were not met based on the evidence reviewed. See assessment details.
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