Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This Minimalist cleanser delivers on its promise of gentle, hydrating cleansing, making it a reliable choice for sensitive skin, though ingredient transparency could be more consistent across all public sources.
This cleanser is well-suited for the Indian climate, especially for those with sensitive or dry skin, as its gentle, low-foaming formula with hydrating ingredients like Glycerin and Hyaluronic Acid helps prevent stripping, which can be exacerbated by hard water or harsh weather. Priced competitively at around Rs.269 for 120ml, it positions itself as an accessible option for daily use. The brand's claims are generally responsible and do not trigger ASCI or CDSCO drug boundary concerns, aligning with cosmetic regulations in India.
The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Supported by formula logic with mild surfactants and soothing ingredients.
Supported by formula logic, mild surfactant system, and hydrating ingredients.
Oat extract (Avena Sativa (Oat) Kernel Extract, Sodium Lauroyl Oat Amino Acid) is present in INCI and has general published research for soothing properties.
Supported by formula logic with mild surfactants and hydrating ingredients.
Sodium Lauroyl Oat Amino Acid is present in INCI, supporting the claim of an oat-based mild surfactant system.
Sodium Hyaluronate (Hyaluronic Acid), Panthenol (Vitamin B5), and Glycerin are present in the INCI at meaningful positions.
Cyanocobalamin (Vitamin B12) and Avena Sativa (Oat) Kernel Extract are present in the INCI. General ingredient research supports their soothing and skin-restoring properties.
The gentle, hydrating, and non-stripping formula is suitable for a wide range of skin types.
The formula contains humectants and soothing ingredients beneficial for these concerns.
The ingredient list is free from commonly avoided ingredients during pregnancy/lactation.
Checked against the ingredient list as declared. It is not a substitute for a full regulatory assessment.
How we read this product across five areas. Open any row for the full reasoning.
No more detail beyond the line above.
The formula is well-constructed for a gentle cleanser, featuring mild, oat-based surfactants (Sodium Lauroyl Oat Amino Acid, Cocoglucoside) that support the low-foaming and non-stripping claims. Key actives like Oat Extract, Panthenol (B5), Sodium Hyaluronate (HA), and Cyanocobalamin (B12) are present high enough in the INCI list (before the 1% preservative line) to be at meaningful concentrations, directly supporting the soothing, hydrating, and barrier-friendly claims. The gel-cream texture is appropriate for sensitive and dry skin types, and the inclusion of Lactic Acid is likely for pH adjustment rather than exfoliation, maintaining the gentle profile.
Strongest public evidence: level 3 of 7. A genuinely gentle, hydrating cleanser with well-chosen soothing ingredients for sensitive skin.
Gentle, low-foaming cleanser for damaged, sensitive skin: Supported by formula logic with mild surfactants and soothing ingredients.
A super mild, gel cream cleanser that removes dirt & excess sebum without damaging barrier function.: Supported by formula logic, mild surfactant system, and hydrating ingredients.
A mild, daily creamy gel cleanser that gently washes away impurities without drying skin.: Supported by formula logic with mild surfactants and hydrating ingredients.
14 marketing claims checked. 0 ASCI concern(s), 0 drug-boundary flag(s).
The product name on the brand's website sometimes states 'B12 + Oat Extract 6.5% Gentle Cleanser' while the URL and other mentions use 'Oat Extract 06%'. The 6% for Oat Extract is disclosed, but not for B12.
There is a discrepancy between the INCI list provided on the brand's website and the one found on INCIDecoder. The brand's list includes Cyanocobalamin (Vitamin B12), Lactic Acid, Sodium Cocyl Isethionate, and Polyacrylate Crosspolymer-6, which are absent from INCIDecoder's list. Conversely, INCIDecoder lists Bisabolol, which is not on the brand's list.
Daily, AM & PM cleansing step.
Can be followed by any serum or moisturizer. Gentle enough to be used with active treatments.
Clean, soft, and hydrated skin without tightness.
Calmer, less irritated skin with improved barrier comfort.
The complete ingredient list we reviewed contains no explicit fragrance declaration or essential oil.
No sourced pregnancy flags were found for the ingredients screened. This is not proof that the product is safe during pregnancy. Exposure category: rinse-off. Ingredients not resolved: Water/Aqua, Avena Sativa (Oat) Kernel Extract, Sodium Lauroyl Oat Amino Acid, Cocoglucoside, Glyceryl Oleate, Cyanocobalamin, Sodium Cocyl Isethionate and Polyacrylate Crosspolymer-6. Ask a healthcare professional.
None is prohibited.
120 ml · from Rs.149 on Zepto (Rs.2.24/ml). Seen at Brand Website Rs.269, Nykaa Rs.269, Amazon India Rs.269, Flipkart Rs.269, Myntra Rs.269, Blinkit Rs.270, Zepto Rs.149 and Swiggy Instamart Rs.269.
10 of 10 claims are publicly supported.
People to take care with: You prefer rich, foamy lather; You wear heavy or waterproof makeup.
Analysed on 4 Nov 2026 from beminimalist.co. INKEE Decoder (17 ingredients) lists a different ingredient list; this analysis used the most complete one. We re-check analyses older than six months.
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Meets our review criteria
Available evidence supports the criteria assessed under The Clean Sheet Standard.
Further verification needed
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Does not meet review criteria
One or more material criteria were not met based on the evidence reviewed. See assessment details.
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