Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This cleanser makes appealing claims for oily and acne-prone skin with good actives, but its complete lack of ingredient transparency and detailed evidence for ambitious claims places a high burden of trust on the consumer.
₹900 • Analysed 22 October 2026
This clearlyU Deep Cleanser is positioned for oily, acne-prone, and sensitive skin, a common concern in India's humid climate. The price point of Rs. 900 for 200ml places it in the mid-to-premium segment for face washes. While it claims to be 'Dermatologist-Tested' and 'pH-Balanced', the absence of a full INCI list and detailed clinical evidence means Indian consumers cannot fully verify these claims, which is a significant transparency gap under India Cosmetics Rules 2020. The claim 'Achieve smoother texture, balanced skin tone, fewer blemishes, and a clearer, healthier complexion with every wash' could attract ASCI scrutiny due to its absolute and quantified nature without visible substantiation.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
This is a product category and primary function claim. Without INCI, specific 'deep' cleansing agents cannot be verified, but it's a standard claim for a face wash.
Claimed on multiple platforms. Without the full INCI list, this 'free-from' claim cannot be independently verified.
Claimed on multiple platforms. Without pH disclosure or INCI, this cannot be verified. Important for skin barrier health.
These ingredients are listed as 'Composition' on Flipkart. General research supports their benefits for oily/acne-prone skin and barrier health. However, specific percentages are not disclosed, and the full INCI is not available to confirm their position/concentration.
Claimed suitability for these skin types. Without INCI to check for potential irritants or specific mildness testing, this is unverified.
Niacinamide is known to help regulate sebum. As a rinse-off product, the effect might be temporary. No finished product evidence.
Niacinamide can help improve pore appearance over time. As a rinse-off product, this is an ambitious claim without finished product evidence. Pores cannot be 'minimized' but can appear smaller due to cleansing and sebum regulation.
Niacinamide has anti-inflammatory properties that can help calm breakouts. However, 'calm' is a strong claim for a rinse-off product without specific finished product clinical data.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Irritation & Allergen Risk
Brand claims dermatologist testing (claim stated; underlying report not seen).
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives. Full INCI not available to verify compliance with mandatory disclosure.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Achieve smoother texture, balanced skin tone, fewer blemishes, and a clearer, healthier complexion with every…”
Quantified (implied 'with every wash') and absolute claims without verifiable clinical study.
This is a product category and primary function claim. Without INCI, specific 'deep' cleansing agents cannot be verified, but it's a standard claim for a face wash.
Missing
Claimed on multiple platforms. Without the full INCI list, this 'free-from' claim cannot be independently verified.
Missing
Claimed on multiple platforms. Without pH disclosure or INCI, this cannot be verified. Important for skin barrier health.
Missing
These ingredients are listed as 'Composition' on Flipkart. General research supports their benefits for oily/acne-prone skin and barrier health. However, specific percentages are not disclosed, and the full INCI is not available to confirm their position/concentration.
Mentioned only
Claimed suitability for these skin types. Without INCI to check for potential irritants or specific mildness testing, this is unverified.
Missing
Niacinamide is known to help regulate sebum. As a rinse-off product, the effect might be temporary. No finished product evidence.
Mentioned only
Niacinamide can help improve pore appearance over time. As a rinse-off product, this is an ambitious claim without finished product evidence. Pores cannot be 'minimized' but can appear smaller due to cleansing and sebum regulation.
Mentioned only
Niacinamide has anti-inflammatory properties that can help calm breakouts. However, 'calm' is a strong claim for a rinse-off product without specific finished product clinical data.
Mentioned only
Pantolactone is a humectant and skin conditioning agent, which can contribute to barrier health. This is an ingredient-level claim.
Mentioned only
Subjective sensory claims. 'Clean' is expected from a cleanser. 'Balanced' and 'hydrated' are more ambitious for a rinse-off product without specific humectants/emollients verified in INCI.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
