Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This shampoo makes ambitious hair growth claims based on rosemary, but without a visible ingredient list or finished product evidence, consumers are left guessing about its true formulation and efficacy, making it a high-risk purchase for its core promises.
₹243 • Analysed 22 October 2026
This CYAE Rosemary Hair Strength & Growth Shampoo is positioned in the competitive Indian hair care market, leveraging the popular ingredient Rosemary for hair growth claims. The price point of Rs.243-349 for 200ml places it in the mid-range segment. However, the absence of a publicly visible INCI list is a significant transparency concern under India Cosmetics Rules 2020. The strong 'Boosts Hair Growth' claim, without finished product clinical evidence, could attract ASCI scrutiny and borders on a drug claim, especially given the high prevalence of hair loss concerns in India. Consumers should be cautious about expecting significant hair growth from a rinse-off shampoo without clear ingredient disclosure and product-specific evidence.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
No finished product clinical study for this specific shampoo is publicly visible. Ingredient-level research on rosemary oil shows it can increase hair count comparable to 2% minoxidil in androgenetic alopecia over 6 months, but this is for rosemary oil, not a rinse-off shampoo, and without a placebo group in the primary study. A 2025 trial on rosemary-based oil combinations showed improved hair growth, but again, this is for an oil, not a shampoo. Shampoos have limited scalp contact time, making 'boosts hair growth' a high ambition for this format.
No finished product evidence is publicly visible to support this claim for the shampoo. While a shampoo can improve hair condition to reduce breakage, a direct 'reduces breakage' claim requires specific testing on the finished product.
No finished product evidence is publicly visible. This is a cosmetic claim that could be supported by ingredients that condition and strengthen hair, but without an INCI list, this cannot be verified. The 'looking' qualifier makes it less absolute than 'boosts hair growth'.
No finished product evidence is publicly visible. This is a common shampoo claim, but without an INCI list, the presence of nourishing ingredients cannot be confirmed.
No specific mildness or suitability testing for all hair types is publicly visible. Without an INCI list, potential irritants or heavy ingredients that might not suit all hair types cannot be assessed.
No specific cleansing efficacy data is publicly visible. The 'gently' aspect cannot be verified without the INCI list to assess surfactant types.
No finished product evidence is publicly visible. Rosemary oil is generally associated with improving scalp circulation. However, for a rinse-off shampoo, the contact time is limited, making the efficacy of 'stimulating blood circulation' for hair follicles questionable without specific product testing.
No finished product evidence is publicly visible. This is a strong claim for a shampoo, which primarily cleanses. Without an INCI list, the presence of ingredients that could genuinely strengthen roots cannot be verified.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Cannot assess due to missing INCI list.
Full INCI list not publicly available, which is a requirement for cosmetic products in India.
Cannot assess due to missing INCI list.
Cannot assess due to missing INCI list.
Cannot assess due to missing INCI list.
Cannot assess due to missing INCI list.
Cannot assess due to missing INCI list.
Cannot assess due to missing INCI list.
Cannot assess due to missing INCI list.
Cannot assess due to missing INCI list.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Boosts Hair Growth”
Claims of 'Boosts Hair Growth' for a cosmetic product without CDSCO drug registration can border on drug claims, especially when implying treatment for hair loss. While 'supports healthy hair growth' is cosmetic, 'boosts' is stronger and implies a therapeutic effect.
No finished product clinical study for this specific shampoo is publicly visible. Ingredient-level research on rosemary oil shows it can increase hair count comparable to 2% minoxidil in androgenetic alopecia over 6 months, but this is for rosemary oil, not a rinse-off shampoo, and without a placebo group in the primary study. A 2025 trial on rosemary-based oil combinations showed improved hair growth, but again, this is for an oil, not a shampoo. Shampoos have limited scalp contact time, making 'boosts hair growth' a high ambition for this format.
Mentioned only
No finished product evidence is publicly visible to support this claim for the shampoo. While a shampoo can improve hair condition to reduce breakage, a direct 'reduces breakage' claim requires specific testing on the finished product.
Missing
No finished product evidence is publicly visible. This is a cosmetic claim that could be supported by ingredients that condition and strengthen hair, but without an INCI list, this cannot be verified. The 'looking' qualifier makes it less absolute than 'boosts hair growth'.
Missing
No finished product evidence is publicly visible. This is a common shampoo claim, but without an INCI list, the presence of nourishing ingredients cannot be confirmed.
Missing
No specific mildness or suitability testing for all hair types is publicly visible. Without an INCI list, potential irritants or heavy ingredients that might not suit all hair types cannot be assessed.
Missing
No specific cleansing efficacy data is publicly visible. The 'gently' aspect cannot be verified without the INCI list to assess surfactant types.
Missing
No finished product evidence is publicly visible. Rosemary oil is generally associated with improving scalp circulation. However, for a rinse-off shampoo, the contact time is limited, making the efficacy of 'stimulating blood circulation' for hair follicles questionable without specific product testing.
Mentioned only
No finished product evidence is publicly visible. This is a strong claim for a shampoo, which primarily cleanses. Without an INCI list, the presence of ingredients that could genuinely strengthen roots cannot be verified.
Missing
Claimed on Myntra and Snapdeal. However, the full INCI list is not publicly visible, so this claim cannot be verified.
Missing
Claimed on Myntra and Snapdeal. However, the full INCI list is not publicly visible, so this claim cannot be verified.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
