Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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While the formula appears sound for its intended purpose, the lack of verifiable claims directly from the brand's own website creates significant consumer confusion and risk.
This Dot & Key face wash is positioned as a brightening cleanser, a popular category in the Indian market due to concerns like tan and pigmentation. The inclusion of Vitamin C derivatives, Niacinamide, and fruit extracts aligns with consumer preferences for 'glow-boosting' ingredients. The gel texture and 'sulphate-free' claim (supported by INCI) are suitable for India's humid climate and for consumers seeking gentler cleansing. The price point is competitive for an active-focused face wash in the mass-premium segment. As no claims were sourced from the brand's own website, there are no direct ASCI or CDSCO concerns to evaluate against brand-made claims.
The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
We found no marketing claims to check.
Checked against the ingredient list as declared. It is not a substitute for a full regulatory assessment.
Daily, morning and evening cleansing step
Follow with a serum, moisturizer, and sunscreen for best results.
Clean, refreshed, and non-dry skin with a cooling sensation.
Improved skin brightness and more even tone with consistent use.
The complete ingredient list names an explicit fragrance declaration or essential oil.
No sourced pregnancy flags were found for the ingredients screened. This is not proof that the product is safe during pregnancy. Exposure category: rinse-off. Ingredients not resolved: Glycerine, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Fruit Extract, Benzyl Alcohol (and) Ethylhexylglycerin (and) Tocopherol, Mentha Piperita (Peppermint) Oil, D-Panthenol and IFRA Certified Allergen Free Fragrance. Ask a healthcare professional.
None is prohibited.
100ml · from Rs.187 on Purplle (Rs.1.87/ml). Seen at Nykaa Rs.214, Flipkart Rs.214 and Purplle Rs.187.
We found no marketing claims to check.
People to take care with: Very sensitive or reactive skin (due to menthol/fragrance); You prefer a completely fragrance-free product.
Analysed on 3 Nov 2026 from Nykaa. We re-check analyses older than six months.
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Meets our review criteria
Available evidence supports the criteria assessed under The Clean Sheet Standard.
Further verification needed
Some assessment criteria require additional evidence or clarification.
Does not meet review criteria
One or more material criteria were not met based on the evidence reviewed. See assessment details.
Not yet assessed
We have not completed an assessment of this product.
Grey means we have not yet assessed this product. It does not mean the product is unsafe.
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