Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This shampoo makes ambitious claims for frizz control and hair improvement, including quantified results, but lacks the fundamental transparency of a full ingredient list and detailed clinical evidence to substantiate them, leaving consumers to rely on marketing rather than verifiable facts.
₹199 • Analysed 22 October 2026
This DRDermapi Anti Frizzfix Shampoo is positioned for dry and frizzy hair, a common concern in India's humid climate. The brand's own website offers the product at a significantly discounted price (Rs.199 for 150ml) compared to its stated MRP (Rs.799), which may appeal to budget-conscious consumers but also raises questions about pricing transparency. The claims of '24 Hours Frizz Control' and 'Restores Smoothness & Texture by 37%' are ambitious for a rinse-off product and carry ASCI concerns due to lack of detailed clinical evidence. Without a publicly available INCI list, Indian consumers cannot verify the presence of claimed actives like Niacinamide or the 'SLS & Paraben Free' claim, which is a significant transparency gap under India Cosmetics Rules 2020.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
General product descriptor. No specific finished product evidence publicly visible to support the 'fix' aspect.
Noon listing mentions '24H Frizz Control' and 'Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more manageable hair after the first wash*. *Based on consumer trials.' This indicates finished product testing, but details (sample size, methodology, duration) are not fully disclosed.
Indicates target hair type. This is a suitability claim.
Noon listing mentions 'Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more manageable hair after the first wash*. *Based on consumer trials.' This provides some finished product evidence for smoothness. Shine and frizz-free are related appearance claims.
Noon listing mentions 'Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more manageable hair after the first wash*. *Based on consumer trials.' This provides some finished product evidence.
This is a performance claim. Without INCI, it's difficult to assess ingredient support. The Noon listing mentions 'Carbohydrate Complex nourishes dry strands, prevents breakage, and enhances hair quality' but this is ingredient-level theory, not finished product evidence for strengthening/breakage reduction.
A common shampoo claim. The Noon listing mentions 'Enriched with Niacinamide, it helps maintain optimal scalp moisture levels for healthier hair.' This is ingredient-level evidence, not finished product.
Noon listing mentions 'Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more manageable hair after the first wash*. *Based on consumer trials.' This provides some finished product evidence.
What we could confirm from public sources and the verified ingredient list.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
No prohibited or restricted ingredients identified (INCI not found)
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Restores Smoothness & Texture by 37%”
Quantified claim ('by 37%') without a published, verifiable study with methodology, sample size, and duration.
“Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more…”
Quantified claim ('99% of users', '98% noticed') based on 'consumer trials' without full disclosure of methodology, sample size, and duration.
General product descriptor. No specific finished product evidence publicly visible to support the 'fix' aspect.
Missing
Noon listing mentions '24H Frizz Control' and 'Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more manageable hair after the first wash*. *Based on consumer trials.' This indicates finished product testing, but details (sample size, methodology, duration) are not fully disclosed.
Evidence visible
Indicates target hair type. This is a suitability claim.
Missing
Noon listing mentions 'Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more manageable hair after the first wash*. *Based on consumer trials.' This provides some finished product evidence for smoothness. Shine and frizz-free are related appearance claims.
Evidence visible
Noon listing mentions 'Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more manageable hair after the first wash*. *Based on consumer trials.' This provides some finished product evidence.
Evidence visible
This is a performance claim. Without INCI, it's difficult to assess ingredient support. The Noon listing mentions 'Carbohydrate Complex nourishes dry strands, prevents breakage, and enhances hair quality' but this is ingredient-level theory, not finished product evidence for strengthening/breakage reduction.
Mentioned only
A common shampoo claim. The Noon listing mentions 'Enriched with Niacinamide, it helps maintain optimal scalp moisture levels for healthier hair.' This is ingredient-level evidence, not finished product.
Mentioned only
Noon listing mentions 'Consumer-Approved Results- 99% of users observed improved hair smoothness, while 98% noticed smoother, more manageable hair after the first wash*. *Based on consumer trials.' This provides some finished product evidence.
Evidence visible
This is a quantified clinical claim. The Noon listing states it, but the underlying study details (methodology, sample size, duration) are not publicly visible beyond 'consumer trials'.
Evidence visible
Claims specific active ingredients. Without INCI, presence cannot be verified. Evidence is ingredient-level, not finished product.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
