Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This Love Beauty and Planet hair serum offers good cosmetic benefits for frizz and shine, but consumers should temper expectations for highly quantified claims like '3x smoother' or '99% reduced breakage' as robust evidence is not publicly visible.
₹301 • Analysed 22 October 2026
This hair serum is positioned as a frizz-control and smoothing solution, which is highly relevant for Indian consumers facing humidity and pollution. Its lightweight, non-sticky formula, primarily based on silicones and light alkanes, is well-suited for the tropical Indian climate, preventing hair from feeling heavy. While the brand makes strong quantified claims, the lack of publicly visible clinical study details for these claims warrants consumer caution, aligning with ASCI's emphasis on substantiated advertising. The price point is competitive within the Indian hair serum market, especially with frequent discounts.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Brand states '*based on lab test vs non conditioning shampoo*' for related claims, implying finished product testing. However, specific details of the study (sample size, duration, methodology, results) are not publicly visible.
Formula contains Dimethiconol (a silicone) and Argan Oil, which are known to provide smoothing, frizz control, and softening benefits by coating hair strands.
A highly quantified claim. No finished product clinical study or test report details are publicly visible to substantiate this specific percentage.
Claimed heat protection up to a specific temperature. No finished product test data or methodology for this claim is publicly visible.
The presence of Dimethiconol (a silicone) and light emollients like C15-19 Alkane supports the ability to smooth flyaways and add shine by forming a film on the hair.
The formula is primarily composed of light alkanes and silicones (C15-19 Alkane, C11-13 Isoparaffin, Isohexadecane, Dimethiconol) which are known for their lightweight, non-greasy feel.
Stated by the brand. No animal-derived ingredients are apparent in the provided INCI.
Stated by the brand and PETA certification mentioned.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (6 of 10 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 3 known allergen(s) (limonene, linalool, coumarin). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand references recyclable / PCR packaging.
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
C15-19 Alkane |
C11-13 Isoparaffin |
Isohexadecane |
Dimethiconol |
Argania Spinosa (Argan) Kernel Oil^ |
Lavandula Angustifolia (Lavendar) Oil^ |
Perfume |
Coumarin |
Limonene |
Linalool |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Coumarin, Limonene, and Linalool are listed as fragrance allergens that must be declared.
No prohibited or restricted ingredients identified. INCI is provided on product listings.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Get 3x smoother hair”
Quantified claim ('3x smoother') without publicly disclosed, verifiable study details (methodology, sample size, duration) to substantiate the specific magnitude of the claim.
“up to 99% reduced breakage”
Quantified claim ('99% reduced breakage') without publicly disclosed, verifiable study details (methodology, sample size, duration) to substantiate the specific magnitude of the claim.
“up to 230°C heat protection”
Quantified claim ('up to 230°C heat protection') without publicly disclosed, verifiable study details (methodology, sample size, duration) to substantiate the specific magnitude of the claim.
Brand states '*based on lab test vs non conditioning shampoo*' for related claims, implying finished product testing. However, specific details of the study (sample size, duration, methodology, results) are not publicly visible.
Evidence visible
Formula contains Dimethiconol (a silicone) and Argan Oil, which are known to provide smoothing, frizz control, and softening benefits by coating hair strands.
Mentioned only
A highly quantified claim. No finished product clinical study or test report details are publicly visible to substantiate this specific percentage.
Missing
Claimed heat protection up to a specific temperature. No finished product test data or methodology for this claim is publicly visible.
Missing
The presence of Dimethiconol (a silicone) and light emollients like C15-19 Alkane supports the ability to smooth flyaways and add shine by forming a film on the hair.
Mentioned only
The formula is primarily composed of light alkanes and silicones (C15-19 Alkane, C11-13 Isoparaffin, Isohexadecane, Dimethiconol) which are known for their lightweight, non-greasy feel.
Mentioned only
Stated by the brand. No animal-derived ingredients are apparent in the provided INCI.
Missing
Stated by the brand and PETA certification mentioned.
Missing
The provided INCI list does not contain parabens, synthetic dyes, or mineral oil.
Missing
The provided INCI list does not contain any sulfates.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
