Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Join The Clean Sheet™ community
Science-backed beauty tips, ingredient alerts, and early access. Straight to your WhatsApp.
Join for free →
This Plantae Pure shampoo makes ambitious claims for hair growth and dandruff control with limited visible evidence, and its ingredient transparency is poor due to the absence of a full INCI list, despite disclosing key active percentages.
₹301 • Analysed 23 October 2026
This Plantae Pure shampoo is positioned as a natural, sulfate-free solution for common Indian hair concerns like frizz, dryness, hair fall, and even dandruff. Its price point on Myntra (Rs.301 for 200ml) is competitive for a 'natural' and 'keratin' shampoo, though Flipkart's listing at Rs.999 is an outlier. The claims of 'hair growth' and 'dandruff control' for a cosmetic shampoo, especially without disclosed active percentages for these specific benefits or clinical evidence, may attract ASCI scrutiny. In India's humid climate, a 'smooth & shine' shampoo is highly sought after, but the lack of a full INCI makes it difficult to assess the formula's suitability for various hair types or potential heaviness.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Brand explicitly states 'sulfate-free' and 'for hair growth'. Partial INCI on Flipkart does not list sulfates. 'Hair growth' claim lacks finished product evidence.
Brand discloses 1% Hydrolyzed Keratin and 1% Argan Oil. Flipkart's partial composition also lists Hydrolysed Keratin, Argan Oil, Sweet Almond Oil, Jojoba Oil.
Claim uses strong language ('perfect') for two significant concerns. No specific anti-dandruff actives or finished product evidence for dandruff/hair fall control are publicly visible.
Aspirational claim, subjective and lacks specific, measurable evidence.
Ingredient percentage disclosed. General research supports keratin's role in strengthening and smoothing hair, but no finished product study for this specific product is publicly visible.
Ingredient percentage disclosed. General research supports argan oil's nourishing and shine-enhancing properties, but no finished product study for this specific product is publicly visible.
A complex is named, but its specific ingredients and mechanism are not detailed. No finished product evidence for frizz control is publicly visible.
General functional claim. Without full INCI, specific mild surfactants or hydrating agents cannot be confirmed beyond general shampoo formulation. No finished product evidence.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Ingredient Transparency
Active percentages are disclosed for the hero ingredient(s).
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Not applicable - full INCI not found.
Full INCI not available, which is a requirement for cosmetic products in India.
Not applicable - full INCI not found.
Not applicable - full INCI not found.
Not applicable - full INCI not found.
Not applicable - full INCI not found.
Not applicable - full INCI not found.
Not applicable - full INCI not found.
Not applicable - full INCI not found.
Not applicable - full INCI not found.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Visible Results You Can Feel. Week 1: Reduced frizz and softer hair; Week 2: Improved smoothness and shine;…”
Quantified, time-bound claims without a published, verifiable study are an ASCI concern.
“Reduces hair fall and breakage”
Quantified claims (implied reduction) without a published, verifiable study are an ASCI concern.
Brand explicitly states 'sulfate-free' and 'for hair growth'. Partial INCI on Flipkart does not list sulfates. 'Hair growth' claim lacks finished product evidence.
Missing
Brand discloses 1% Hydrolyzed Keratin and 1% Argan Oil. Flipkart's partial composition also lists Hydrolysed Keratin, Argan Oil, Sweet Almond Oil, Jojoba Oil.
Mentioned only
Claim uses strong language ('perfect') for two significant concerns. No specific anti-dandruff actives or finished product evidence for dandruff/hair fall control are publicly visible.
Missing
Aspirational claim, subjective and lacks specific, measurable evidence.
Missing
Ingredient percentage disclosed. General research supports keratin's role in strengthening and smoothing hair, but no finished product study for this specific product is publicly visible.
Mentioned only
Ingredient percentage disclosed. General research supports argan oil's nourishing and shine-enhancing properties, but no finished product study for this specific product is publicly visible.
Mentioned only
A complex is named, but its specific ingredients and mechanism are not detailed. No finished product evidence for frizz control is publicly visible.
Missing
General functional claim. Without full INCI, specific mild surfactants or hydrating agents cannot be confirmed beyond general shampoo formulation. No finished product evidence.
Missing
Quantified, time-bound claims require clinical or instrumental studies with disclosed methodology, sample size, and results. No such evidence is publicly visible.
Missing
General functional claim, but no specific finished product evidence is publicly visible.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
