Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This Plum gel cream offers a strong, transparent formula for oil control and brightening, but its ambitious clinical claims would benefit from greater public evidence disclosure.
This Plum gel cream is well-suited for the Indian climate, especially for those with oily or combination skin, due to its superlight, oil-free, and non-greasy formulation. Its focus on brightening and fading blemishes addresses common concerns like post-inflammatory hyperpigmentation in Fitzpatrick III-V skin types. While the price point of Rs.332 for 25g is competitive for an active-focused moisturizer, the brand's 'clinically proven' claims for 2x hydration and brightening in 2 weeks would benefit from publicly visible study details to meet ASCI's transparency expectations.
The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Formula logic supports this claim with a water-based, silicone-rich gel texture.
2% Niacinamide is explicitly stated, and Oryza Sativa (Rice) Extract is present in the INCI.
Niacinamide has general published research for brightening and reducing blemishes, but finished product evidence for this specific claim is not detailed.
Pseudoalteromonas Ferment Extract (Matmarine) is present in INCI and described as a biotech ingredient for sebum regulation. Purplle and eBay listings state it is 'proven to reduce the appearance of extra shiny skin and control excess sebum'.
Opuntia Ficus-Indica (Prickly Pear) Stem Water (Cactus Water) is present in INCI. General research supports its hydrating properties.
Formula logic with silicones and gel texture supports these sensory claims.
Claimed dermatologically tested, which supports general suitability. However, 'all skin types' for an active product can be ambitious without specific mildness testing details.
This is a brand claim. TCS has not reviewed matching product-specific evidence for the claim. Its presence does not change the product rating by itself.
Brand claims 'clinically proven' with a quantified result. However, specific study details (sample size, duration, methodology) are not publicly visible on the product page.
Brand claims 'clinically proven' with a time-bound result. Specific study details (sample size, duration, methodology) are not publicly visible on the product page.
Checked against the ingredient list as declared. It is not a substitute for a full regulatory assessment.
How we read this product across five areas. Open any row for the full reasoning.
Find it in the ingredient list: Cyclopentasiloxane (Endocrine-disruptor screen)
Pseudoalteromonas Ferment Extract: Active · A biotech ingredient (Matmarine) derived from brown algae, known for its sebum-regulating and shine-controlling properties.
The formula is a well-constructed gel-cream, ideal for its claims of oil-free hydration and a non-greasy finish. Key actives like 2% Niacinamide and Matmarine are high in the INCI, indicating meaningful concentrations to support claims of brightening, blemish fading, and oil control. The silicone-based texture ensures a lightweight feel, appropriate for 'superlight' and 'fast-absorbing' claims. The presence of humectants and barrier-supporting ingredients like Squalane and Cactus Water further supports hydration and skin barrier claims.
Strongest public evidence: level 6 of 7. A well-formulated, lightweight gel cream with 2% Niacinamide and Matmarine for effective oil control and brightening.
clinically proven to provide 2x hydration: Brand claims 'clinically proven' with a quantified result. However, specific study details (sample size, duration, methodology) are not publicly visible on the product page.
visibly brighten skin in 2 weeks: Brand claims 'clinically proven' with a time-bound result. Specific study details (sample size, duration, methodology) are not publicly visible on the product page.
unique blend also features matmarine, a biotech ingredient that helps control excess shine: Pseudoalteromonas Ferment Extract (Matmarine) is present in INCI and described as a biotech ingredient for sebum regulation. Purplle and eBay listings state it is 'proven to reduce the appearance of extra shiny skin and control excess sebum'.
14 marketing claims checked. 2 ASCI concern(s), 0 drug-boundary flag(s).
pH not disclosed, which is not critical for this product type but would enhance transparency.
Daily (AM & PM) as a moisturizing step after cleansing and serums.
Applies well under sunscreen and makeup. Can be layered with other serums, but avoid excessive active stacking.
Lightweight, non-greasy, non-sticky feel with instant hydration and a matte finish.
Visibly brighter skin, reduced appearance of blemishes and post-acne marks, improved skin texture, and better oil control.
The complete ingredient list we reviewed contains no explicit fragrance declaration or essential oil.
No sourced pregnancy flags were found for the ingredients screened. This is not proof that the product is safe during pregnancy. Exposure category: leave-on. Ingredients not resolved: Pseudoalteromonas Ferment Extract, Oryza Sativa (Rice) Extract, Triolein, Opuntia Ficus-Indica (Prickly Pear) Stem Water and Ammonium Acryloyldimethyltaurate/VP Copolymer. Ask a healthcare professional.
None is prohibited.
25g · from Rs.332 on Nykaa and Purplle (Rs.13.28/g). Seen at Nykaa Rs.332 and Purplle Rs.332.
5 of 10 claims are publicly supported; 5 need proof.
People to take care with: You prefer rich, heavy creams; You need intense dry skin relief.
Analysed on 3 Nov 2026 from Nykaa. We re-check analyses older than six months.
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Meets our review criteria
Available evidence supports the criteria assessed under The Clean Sheet Standard.
Further verification needed
Some assessment criteria require additional evidence or clarification.
Does not meet review criteria
One or more material criteria were not met based on the evidence reviewed. See assessment details.
Not yet assessed
We have not completed an assessment of this product.
Grey means we have not yet assessed this product. It does not mean the product is unsafe.
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