Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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While offering basic hydration with a popular active, this mask's marketing is significantly ahead of its visible evidence, with some claims being impossible or unsubstantiated, leading to a high risk of consumer confusion.
₹199 • Analysed 23 October 2026
The TRESemmé Hydra Matrix Treatment Mask is positioned for Indian hair, focusing on hydration and frizz control, which is highly relevant for India's humid climate. The price point is accessible for a mass-market brand, often available with significant discounts. Several claims, particularly quantified ones like 'reduces breakage by up to 100%' and 'penetrates 7 layers deep', raise ASCI concerns due to lack of publicly visible, detailed substantiation. The 'reduces breakage upto 200%' claim is a red-flag for being physically impossible. The product is 'paraben-free', a common preference in the Indian market. The presence of multiple fragrance allergens may be a consideration for sensitive users.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
A general brand statement, difficult to objectively verify without specific formulation details for 'Indian hair'.
PGA is a known hydrating agent. The INCI lists 'SODIUMPOLYGLUTAMATE'.
PGA is a recognized humectant, but 'most effective globally' is a strong, unquantified claim without comparative evidence for hair.
Marketing puffery, difficult to objectively verify. 'Salon-grade' implies professional quality but lacks specific criteria.
Claim states 'Based on lab test vs non-conditioning shampoo'. This is finished product evidence, but details on methodology, sample size, and full results are not publicly visible. Some sources amplify to '10x hydration over Hyaluronic Acid'.
Supported by general product function and some user reviews. Instrumental test mentions 'enhances hair plumpness and fluidity'.
Claim states 'Instrumental test vs unwashed hair' for 'up to 100 hours of enhanced fluidity'. This is finished product evidence, but full study details are not publicly visible.
Consistent with the known properties of Polyglutamic Acid as a film-forming humectant.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (10 of 22 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 6 known allergen(s) (limonene, linalool, geraniol, coumarin, hydroxycitronellal, IODOPROPYNYL BUTYLCARBAMATE). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
WATER |
GLYCERIN |
DIMETHICONE |
C15-19ALKANE |
PROPYLENEGLYCOL |
POLYQUATERNIUMCROSSPOLYMER-3A |
TRIDECETH-6 |
PHENOXYETHANOL |
FRAGRANCE |
DISODIUMEDTA |
IODOPROPYNYL BUTYLCARBAMATE |
PEG-4 LAURATE |
PEG-4 DILAURATE |
SODIUMPOLYGLUTAMATE |
SODIUMHYDROXIDE |
COUMARIN |
GERANIOL |
HEXYLCINNAMAL |
HYDROXYCITRONELLAL |
LIMONENE |
LINALOOL |
CI 42090 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Fragrance allergens (Coumarin, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool) are present and would require declaration if above specific thresholds.
No prohibited or restricted ingredients identified. INCI order appears generally correct, but full INCI not consistently available on all platforms.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“remarkably reduces breakage by up to 100%”
Quantified claim 'up to 100%' without publicly visible, verifiable clinical study details. 'Up to 200%' is an impossible claim.
“2x faster absorption”
Quantified claim without publicly visible, verifiable study details.
“holds 5x more weight in water”
Quantified claim without publicly visible, verifiable study details.
“rich, buttery texture that melts into hair strands & penetrates 7 layers deep”
Quantified claim 'penetrates 7 layers deep' without publicly visible, verifiable study details.
“reduces breakage upto 200%”
Physically impossible and highly misleading quantified claim.
A general brand statement, difficult to objectively verify without specific formulation details for 'Indian hair'.
Missing
PGA is a known hydrating agent. The INCI lists 'SODIUMPOLYGLUTAMATE'.
Mentioned only
PGA is a recognized humectant, but 'most effective globally' is a strong, unquantified claim without comparative evidence for hair.
Mentioned only
Marketing puffery, difficult to objectively verify. 'Salon-grade' implies professional quality but lacks specific criteria.
Missing
Claim states 'Based on lab test vs non-conditioning shampoo'. This is finished product evidence, but details on methodology, sample size, and full results are not publicly visible. Some sources amplify to '10x hydration over Hyaluronic Acid'.
Evidence visible
Supported by general product function and some user reviews. Instrumental test mentions 'enhances hair plumpness and fluidity'.
Evidence visible
Claim states 'Instrumental test vs unwashed hair' for 'up to 100 hours of enhanced fluidity'. This is finished product evidence, but full study details are not publicly visible.
Evidence visible
Consistent with the known properties of Polyglutamic Acid as a film-forming humectant.
Mentioned only
This is a very strong, quantified claim. While some sources mention 'instrumental test' for other claims, no specific evidence for '100% reduction in breakage' is publicly detailed. One source even claims 'up to 200% reduction' which is physically impossible.
Evidence visible
PGA can form a protective film, but 'strong resistance' is a high claim without specific test data for the finished product.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
