mCaffeine

mCaffeine is an Indian D2C personal care brand founded in 2016, built around caffeine as the hero active ingredient. The brand launched in 2016 and has grown significantly through Nykaa and Amazon India. mCaffeine is PETA India certified cruelty-free and vegan. The brand positions itself at the affordable-to-mid premium tier with a focus on sensory experience (chocolate, coffee, vanilla scents) and caffeine-forward formulations for skin and hair care.