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Vitamin C 10% Face Serum

Excellent

Vitamin C 10% Face Serum

Dullness, dark spots, uneven tone, brightening

INCI VerifiedFragrance-FreeParaben-FreeSulfate-FreeStable Vitamin C FormAll Skin TypesSensitive Skin FriendlyContains Penetration EnhancersIndia Climate Optimized
20
Safe
2
Note
0
Caution
₹284-₹299Analysed 20 May 2026
Vitamin C 10% Face Serum
Key Actives
3-O-Ethyl Ascorbic Acid (10%)
Stable vitamin C derivative, brightening, collagen stimulation, antioxidant; stable across pH ranges unlike L-ascorbic acid
Centella Asiatica Leaf Extract
Bioactive base, anti-inflammatory, wound-healing, buffers irritation from actives
Acetyl Glucosamine (1%)
Melanin synthesis inhibitor, brightening synergy with vitamin C; also a gentle exfoliant
Gluconolactone
PHA, gentle exfoliation, antioxidant; position 8 suggests meaningful concentration
Hydrolyzed Sodium Hyaluronate
Lower molecular weight HA, penetrates into deeper skin layers versus standard HA
Expert Summary

Uses 3-O-Ethyl Ascorbic Acid (EAA), a stable vitamin C derivative that does not oxidise the way L-ascorbic acid does, at a brand-confirmed 10% in a Centella Asiatica leaf extract base (position 1, not water). This bioactive base choice is meaningful: Centella delivers anti-inflammatory asiaticoside to buffer the actives. EAA sits at position 2, confirming high concentration. Gluconolactone (PHA) at position 8 adds gentle exfoliation and antioxidant synergy. Acetyl Glucosamine (1%, brand-confirmed) provides brightening synergy. Full INCI disclosed; no fragrance. A well-engineered, climate-appropriate brightening formula.

Score Breakdown
87/100 points
Safety & ToxicityExcellent

3-O-Ethyl Ascorbic Acid has an extensive safety record and is stable across pH ranges unlike pure L-ascorbic acid. No synthetic fragrance, no parabens, no SLES, no formaldehyde releasers, no restricted UV filters. The base solvent here is Centella Asiatica leaf extract rather than plain water — Centella is inherently anti-inflammatory, making it a smart choice in an actives-forward formula. Gluconolactone, a polyhydroxy acid (PHA), provides the gentlest exfoliation class available and is considered appropriate even for rosacea-prone skin. Dimethyl Isosorbide, appearing early in the list, increases how deeply the vitamin C and other actives penetrate the skin — a useful design choice, with the minor trade-off of slightly greater systemic absorption of everything in the formula. Citric Acid appears near the end of the list and is acting as a pH adjuster here, not as a functional exfoliant.

Formulation Quality & EfficacyExcellent

The vitamin C form used here — 3-O-Ethyl Ascorbic Acid at a confirmed 10% — is stable across a wider pH range than pure L-ascorbic acid, which matters for shelf life in Indian heat. It appears second in the ingredient list after the Centella Asiatica base, confirming high concentration. Gluconolactone at position 8 adds gentle exfoliation that helps vitamin C work more effectively at the skin surface. Two forms of hyaluronic acid (standard and hydrolysed lower molecular weight) are included, addressing different depths of the skin. Acetyl Glucosamine at 1% (brand-confirmed) adds an extra brightening mechanism by inhibiting melanin synthesis. The formula pH has not been disclosed by the brand, which is worth noting since EAA has an optimal activity range.

Ingredient Disclosure & TransparencyStrong

The full ingredient list is available on beminimalist.co. Both the 10% 3-O-Ethyl Ascorbic Acid and 1% Acetyl Glucosamine concentrations are confirmed by the brand. The '86% pure vitamin C equivalent' framing on marketing materials is technically meaningful but leans towards promotional language. No claims such as 'dermatologist tested' or 'clinically proven' are made for this formula. No third-party clinical reports have been published. The formula pH is not publicly disclosed.

Ethics & SustainabilityGood

PETA-certified cruelty-free. Vegan. No synthetic fragrance or dyes. Uses Trisodium Ethylenediamine Disuccinate — a biodegradable chelating agent — instead of EDTA. Indian brand with no presence in mandatory animal-testing markets. Minimalist packaging. Independent verification of sustainable sourcing for palm-derived ingredients has not been confirmed.

🇮🇳
India Skin Context

Ethyl Ascorbic Acid is significantly more heat-stable than L-ascorbic acid, which oxidises rapidly in India's warm and humid climate. EAA remains effective stored at room temperature (avoid direct sunlight). Highly effective for PIH and sun-induced hyperpigmentation common in Fitzpatrick III-V skin types, which are predominant across India.

Full Ingredient List
Safe Note Caution
IngredientNoteStatus
Centella Asiatica Leaf Extract
Bioactive base (position 1, not water), anti-inflammatory, skin-barrier soothingSafe
3-O-Ethyl Ascorbic Acid
Stable vitamin C, brand-confirmed 10%; antioxidant, brightening, collagen-stimulatingSafe
Dimethyl Isosorbide
Penetration enhancer, position 3; increases delivery of vitamin C and co-formulated activesNote
Ethoxydiglycol
Solvent and penetration enhancer, low concernSafe
Glycerin
Humectant, position 5 indicates moderate hydration roleSafe
Sodium Gluconate
Chelating agent and mild skin conditionerSafe
Acetyl Glucosamine
Brightening, brand-confirmed 1%; inhibits melanin synthesis, mild exfoliantSafe
Gluconolactone
PHA, gentle exfoliation, antioxidant; position 8 indicates functional concentrationSafe
Citric Acid
pH adjuster, at position 9, used for formula pH optimisation, not as functional AHASafe
Pentylene Glycol
Humectant and mild preservative boosterSafe
Sodium Hyaluronate
Standard molecular weight HA, surface hydrationSafe
Pullulan
Natural polysaccharide film-formerSafe
Hydroxyethylcellulose
Natural-derived polymer thickenerSafe
Hydrolyzed Sodium Hyaluronate
Lower molecular weight HA, penetrates deeper than standard Sodium HyaluronateSafe
Xanthan Gum
Natural thickenerSafe
Sclerotium Gum
Biopolymer thickenerSafe
Phenoxyethanol
Preservative, position 17 of 22; likely at or below 0.5%, within global 1% limitNote
Ethylhexylglycerin
Preservative booster, very low concernSafe
Lecithin
Phospholipid emulsifier, biomimetic skin conditioningSafe
PEG/PPG-17/6 Copolymer
Non-ionic solubiliser, low concern; single PEG compound in this formulaSafe
Trisodium Ethylenediamine Disuccinate
Biodegradable chelator (replaces EDTA), excellent safety profileSafe
Sodium Citrate
pH buffer, trace amounts at final positionSafe

Ingredients listed in INCI order as declared on product packaging. Position reflects approximate concentration (high → low).

About this scorecard

Clean Sheet Scores are generated by analysing every ingredient against India, EU, US & Korean safety regulations. No brand sponsorship. No affiliate relationships. Independent science-backed analysis only.

The Clean Sheet does not use fear-based ingredient labels. We assess products through a structured evidence hierarchy:

  • What global regulations say
  • What toxicology says
  • What the formula concentration shows
  • What the product format changes
  • What the intended user needs
  • What testing evidence proves
  • What the brand is claiming
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