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Join for free →This BAKE body lotion offers a convenient combination of pigmentation-fighting actives and sun protection, but its ambitious claims, particularly around 'skin whitening' and the full active profile, outrun the visible ingredient transparency and finished-product evidence.
₹447 • Analysed 26 August 2026
This BAKE body lotion is positioned as a multi-benefit product for Indian consumers, addressing common concerns like tan, dark spots, and pigmentation, while also offering sun protection. The price point of Rs.545 for 200ml is competitive within the active-led body care segment in India. However, the use of 'skin whitening' claims may attract scrutiny under ASCI and CDSCO guidelines, which discourage such language. The SPF 30 PA+++ is a good level of protection for daily use in Indian conditions, but consumers should reapply frequently, especially with high UV exposure.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Kojic Acid, Niacinamide, Alpha Arbutin, Licorice Extract are known ingredients for pigmentation. A study on a 'kojic acid and arbutin-containing lotion' showed reduction in pigmentation, but this is not specific to this exact product.
Actives like Kojic Acid, Niacinamide, Alpha Arbutin, Vitamin C, and fruit extracts (Papaya, Blueberry) are associated with brightening. A study on a similar lotion showed improved skin radiance.
Contains SPF 30 PA+++ with mineral UV filters Zinc Oxide and Titanium Dioxide.
Mineral UV filters Zinc Oxide and Titanium Dioxide are listed in the ingredients. No specific ISO 24444 or PA test report for this finished product is publicly visible.
Contains emollients (Shea Butter, Sesame Oil, Olive Oil, Jojoba Oil) and humectants (Glycerin, Aloe Vera Gel). The '48H moisture' claim lacks specific finished product test data.
Actives like Kojic Acid, Niacinamide, Alpha Arbutin (claimed) are known for evening skin tone. A study on a similar lotion showed improvements.
This is a sensory claim, generally supported by formulation choices. User reviews often mention non-greasy feel.
The brand explicitly states 2% concentration. Kojic Acid is listed in the ingredients, though its position in the INCI is low, which is a formula logic concern.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (11 of 24 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Distilled Water |
Sodium Benzoate |
Zinc Oxide |
Titanium Dioxide |
Sesame Oil |
Papaya Extract |
Licorice Extract |
Olive Oil |
EDTA |
Citric Acid |
Glycerin |
Aloevera Gel |
Shea Butter |
Tea |
Jojoba Oil |
Emulsifying Wax |
Cetyl Alcohol |
Stearic Acid |
Vitamin E |
Kojic Acid |
Lavender Oil |
Blue Berry |
Niacinamide |
Vitamin C |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Clinically effective concentration (for 2% Kojic Acid)”
Quantified claim ('clinically effective') without a published, verifiable study on the finished product.
“Visibly whiter complexion / Skin whitening and brightening”
Uses 'skin whitening' language which is discouraged by ASCI and CDSCO guidelines post-2020.
“Dermatologically Recommended”
Claim of professional endorsement without verifiable details.
“FDA Approved”
Misleading claim of 'FDA Approved' for a cosmetic product in India. CDSCO is the relevant authority.
“ISO Certified”
Claim of certification without verifiable details.
Kojic Acid, Niacinamide, Alpha Arbutin, Licorice Extract are known ingredients for pigmentation. A study on a 'kojic acid and arbutin-containing lotion' showed reduction in pigmentation, but this is not specific to this exact product.
Mentioned only
Actives like Kojic Acid, Niacinamide, Alpha Arbutin, Vitamin C, and fruit extracts (Papaya, Blueberry) are associated with brightening. A study on a similar lotion showed improved skin radiance.
Mentioned only
Contains SPF 30 PA+++ with mineral UV filters Zinc Oxide and Titanium Dioxide.
Mentioned only
Mineral UV filters Zinc Oxide and Titanium Dioxide are listed in the ingredients. No specific ISO 24444 or PA test report for this finished product is publicly visible.
Mentioned only
Contains emollients (Shea Butter, Sesame Oil, Olive Oil, Jojoba Oil) and humectants (Glycerin, Aloe Vera Gel). The '48H moisture' claim lacks specific finished product test data.
Mentioned only
Actives like Kojic Acid, Niacinamide, Alpha Arbutin (claimed) are known for evening skin tone. A study on a similar lotion showed improvements.
Mentioned only
This is a sensory claim, generally supported by formulation choices. User reviews often mention non-greasy feel.
Mentioned only
The brand explicitly states 2% concentration. Kojic Acid is listed in the ingredients, though its position in the INCI is low, which is a formula logic concern.
Mentioned only
Niacinamide is listed in the brand's INCI. Alpha Arbutin and Rice Water are claimed but not explicitly present in the most comprehensive INCI retrieved from the brand's site. Clinikally mentions Alpha Arbutin.
Mentioned only
No specific mildness testing or clinical data for 'all skin types' is publicly visible, especially for a product with multiple actives.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Contains SPF 30 PA+++ with mineral UV filters Zinc Oxide and Titanium Dioxide.
Mineral UV filters Zinc Oxide and Titanium Dioxide are listed in the ingredients. No specific ISO 24444 or PA test report for this finished product is publicly visible.
Contains emollients (Shea Butter, Sesame Oil, Olive Oil, Jojoba Oil) and humectants (Glycerin, Aloe Vera Gel). The '48H moisture' claim lacks specific finished product test data.
Actives like Kojic Acid, Niacinamide, Alpha Arbutin (claimed) are known for evening skin tone. A study on a similar lotion showed improvements.
This is a sensory claim, generally supported by formulation choices. User reviews often mention non-greasy feel.
The brand explicitly states 2% concentration. Kojic Acid is listed in the ingredients, though its position in the INCI is low, which is a formula logic concern.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Kojic Acid, Niacinamide, Alpha Arbutin, Licorice Extract are known ingredients for pigmentation. A study on a 'kojic acid and arbutin-containing lotion' showed reduction in pigmentation, but this is not specific to this exact product.
Mentioned only
Actives like Kojic Acid, Niacinamide, Alpha Arbutin, Vitamin C, and fruit extracts (Papaya, Blueberry) are associated with brightening. A study on a similar lotion showed improved skin radiance.
Mentioned only
Contains SPF 30 PA+++ with mineral UV filters Zinc Oxide and Titanium Dioxide.
Mentioned only
Mineral UV filters Zinc Oxide and Titanium Dioxide are listed in the ingredients. No specific ISO 24444 or PA test report for this finished product is publicly visible.
Mentioned only
Contains emollients (Shea Butter, Sesame Oil, Olive Oil, Jojoba Oil) and humectants (Glycerin, Aloe Vera Gel). The '48H moisture' claim lacks specific finished product test data.
Mentioned only
Actives like Kojic Acid, Niacinamide, Alpha Arbutin (claimed) are known for evening skin tone. A study on a similar lotion showed improvements.
Mentioned only
This is a sensory claim, generally supported by formulation choices. User reviews often mention non-greasy feel.
Mentioned only
The brand explicitly states 2% concentration. Kojic Acid is listed in the ingredients, though its position in the INCI is low, which is a formula logic concern.
Mentioned only
Niacinamide is listed in the brand's INCI. Alpha Arbutin and Rice Water are claimed but not explicitly present in the most comprehensive INCI retrieved from the brand's site. Clinikally mentions Alpha Arbutin.
Mentioned only
No specific mildness testing or clinical data for 'all skin types' is publicly visible, especially for a product with multiple actives.
Missing
“Clinically effective concentration (for 2% Kojic Acid)”
Quantified claim ('clinically effective') without a published, verifiable study on the finished product.
“Visibly whiter complexion / Skin whitening and brightening”
Uses 'skin whitening' language which is discouraged by ASCI and CDSCO guidelines post-2020.
“Dermatologically Recommended”
Claim of professional endorsement without verifiable details.
“FDA Approved”
Misleading claim of 'FDA Approved' for a cosmetic product in India. CDSCO is the relevant authority.
“ISO Certified”
Claim of certification without verifiable details.
Public evidence the brand could provide to close verification gaps