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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This shampoo offers a transparent, well-designed formula for hydration and frizz control, but its specific quantified shine claim needs stronger, visible clinical backing.
₹350 • Analysed 19 October 2026
This shampoo is positioned as a hydrating solution for dry, dull, and frizzy hair, a common concern in India's diverse climate. Its mild, sulfate-free formulation is a good fit for Indian consumers, especially those with sensitive scalps or living in hard water areas. The price point of around Rs.449 for 250ml is competitive within the active-led haircare segment in India. The quantified '20% shine' claim, however, lacks visible finished-product clinical evidence, which could attract ASCI scrutiny.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Supported by formula logic with humectants (Sodium Hyaluronate, Betaine, Glycerin) and conditioning agents (Polyquaternium-7, Polyquaternium-70) designed to address these concerns in a rinse-off format.
Formula contains multiple humectants (Sodium Hyaluronate, Betaine, Glycerin) and film-forming polymers (Polyquaternium-7, Polyquaternium-70) that can contribute to hydration and moisture retention, even in a rinse-off product.
Conditioning agents and humectants in the formula can smooth the hair cuticle, leading to improved texture and enhanced shine.
The combination of humectants and conditioning polymers is designed to deliver these sensory and visual benefits.
The product contains several well-known cosmetic actives (Sodium Hyaluronate, Betaine, Glycerin, Tamarindus Indica Fruit Extract, Polyquaternium-70) that are considered high-performance in hair care. The 7.3% figure suggests a meaningful concentration of these actives.
Sodium Hyaluronate is present in the INCI and is a known humectant. Its position in the INCI (after Polyquaternium-70 but before Salicylic Acid and Phenoxyethanol) suggests a meaningful concentration.
Betaine is present in the INCI and is a known osmolyte that supports moisture balance. Its position in the INCI suggests a meaningful concentration.
Glycerin is present in the INCI and is a well-established humectant. Its position high in the INCI indicates a significant concentration.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (beminimalist.co).
Brand describes ingredient origin in its claims.
Screened against the ingredient database (18 of 29 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Disodium Laureth Sulfosuccinate |
Cocamidopropyl Betaine |
Sodium Lauroyl Sarcosinate |
Glycerin |
Sodium Lauryl Sulfoacetate |
Cocamide MEA |
Disodium Cocoyl Glutamate |
Polyquaternium-7 |
Sodium Cocoyl Isethionate |
Acrylates Copolymer |
Glycol Distearate |
Tamarindus Indica Fruit Extract |
Tocopheryl Acetate |
Polyquaternium-70 |
Divinyldimethicone/Dimethicone Copolymer |
Betaine |
Sodium Hyaluronate |
Salicylic Acid |
Citric Acid |
Dipropylene Glycol |
Carbomer |
PEG-150 Pentaerythrityl Tetrastearate |
Phenoxyethanol |
Trisodium Ethylenediamine Disuccinate |
Hydroxypropyl Methylcellulose |
Ethylhexylglycerin |
PEG-45 M |
C12-13 Alketh-23 |
C12-13 Alketh-3 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Clinical Results: Improve Shine: Tamarindus Indica Fruit Extract helps improve hair shine up to 20%*”
Quantified claim ('up to 20%') without publicly disclosed methodology, sample size, or study results for the finished product, which is an ASCI concern.
Supported by formula logic with humectants (Sodium Hyaluronate, Betaine, Glycerin) and conditioning agents (Polyquaternium-7, Polyquaternium-70) designed to address these concerns in a rinse-off format.
Evidence visible
Formula contains multiple humectants (Sodium Hyaluronate, Betaine, Glycerin) and film-forming polymers (Polyquaternium-7, Polyquaternium-70) that can contribute to hydration and moisture retention, even in a rinse-off product.
Evidence visible
Conditioning agents and humectants in the formula can smooth the hair cuticle, leading to improved texture and enhanced shine.
Evidence visible
The combination of humectants and conditioning polymers is designed to deliver these sensory and visual benefits.
Evidence visible
The product contains several well-known cosmetic actives (Sodium Hyaluronate, Betaine, Glycerin, Tamarindus Indica Fruit Extract, Polyquaternium-70) that are considered high-performance in hair care. The 7.3% figure suggests a meaningful concentration of these actives.
Mentioned only
Sodium Hyaluronate is present in the INCI and is a known humectant. Its position in the INCI (after Polyquaternium-70 but before Salicylic Acid and Phenoxyethanol) suggests a meaningful concentration.
Mentioned only
Betaine is present in the INCI and is a known osmolyte that supports moisture balance. Its position in the INCI suggests a meaningful concentration.
Mentioned only
Glycerin is present in the INCI and is a well-established humectant. Its position high in the INCI indicates a significant concentration.
Mentioned only
Tamarindus Indica Fruit Extract is present in the INCI. While specific finished product data for shine is limited, the ingredient is known for conditioning properties that can contribute to shine.
Mentioned only
The blend of humectants and conditioning agents supports this claim for a shampoo.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
