Getting you a comprehensive review of the product
Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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Minimalist's Oat Extract B12 Cleanser delivers on its core promise of gentle cleansing and soothing, backed by a strong, transparent formula, though some marketplace claims overstate the visible evidence.
₹224 • Analysed 9 October 2026
This Minimalist cleanser is well-suited for the Indian climate, particularly for those with sensitive or dry skin, as it focuses on gentle cleansing and hydration without stripping the skin. Its pH-balanced, fragrance-free, and sulfate-free formula aligns with the growing demand for mild skincare in India. The pricing is competitive for an active-led, transparently formulated product in the Indian market, especially with the discounts available on quick commerce platforms. The 'Clinically Proven' claim on Tira, without supporting study details, could attract ASCI scrutiny, though the brand's own website is more conservative.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Formula logic supports mild cleansing with oat-based surfactants and hydrating ingredients. User reviews consistently praise its gentleness and non-stripping feel.
Contains 6.5% Avena Sativa (Oat) Kernel Extract and Sodium Lauroyl Oat Amino Acids. Oat extract is well-researched for its anti-inflammatory and soothing properties.
INCI confirms presence of Glycerin, Panthenol (Vitamin B5), and Sodium Hyaluronate (Hyaluronic Acid) at meaningful concentrations (before preservatives).
INCI confirms Cyanocobalamin (Vitamin B12). General research supports B12's role in soothing irritation, reducing redness, and supporting barrier repair.
INCI does not list 'Parfum' or 'Fragrance'. Multiple sources confirm 'Fragrance Free' and 'Unscented'.
Claim is made on brand website. While no specific non-comedogenic test report is publicly visible, the formula is designed with mild ingredients.
INCI does not list any essential oils.
pH range is disclosed on the brand website, which is skin-friendly.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (11 of 20 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Brand references ingredient origin / traceability.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water/Aqua |
Glycerin |
Avena Sativa (Oat) Kernel Extract |
Butylene Glycol |
Sodium Lauroyl Oat Amino Acids |
Cetyl Alcohol |
Stearyl Alcohol |
Methyl Gluceth-20 |
Cocoglucoside |
Panthenol |
Glyceryl Oleate |
Sodium Hyaluronate |
Cyanocobalamin |
Pentylene Glycol |
Lactic Acid |
Phenoxyethanol |
Ethylhexylglycerin |
Sodium Cocoyl Isethionate |
Polyacrylate Crosspolymer-6 |
Trisodium Ethylenediamine Disuccinate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Clinically Proven, Dermatologically Tested.”
The claim 'Clinically Proven' without publicly visible study details (sample size, duration, method, results) for the finished product may be considered an ASCI concern under Chapter 1.1 (Truthful and Honest) and 4.1 (Scientific Basis).
Formula logic supports mild cleansing with oat-based surfactants and hydrating ingredients. User reviews consistently praise its gentleness and non-stripping feel.
Evidence visible
Contains 6.5% Avena Sativa (Oat) Kernel Extract and Sodium Lauroyl Oat Amino Acids. Oat extract is well-researched for its anti-inflammatory and soothing properties.
Mentioned only
INCI confirms presence of Glycerin, Panthenol (Vitamin B5), and Sodium Hyaluronate (Hyaluronic Acid) at meaningful concentrations (before preservatives).
Mentioned only
INCI confirms Cyanocobalamin (Vitamin B12). General research supports B12's role in soothing irritation, reducing redness, and supporting barrier repair.
Mentioned only
INCI does not list 'Parfum' or 'Fragrance'. Multiple sources confirm 'Fragrance Free' and 'Unscented'.
Evidence visible
Claim is made on brand website. While no specific non-comedogenic test report is publicly visible, the formula is designed with mild ingredients.
Evidence visible
INCI does not list any essential oils.
Evidence visible
pH range is disclosed on the brand website, which is skin-friendly.
Mentioned only
Supported by formula logic (mild surfactants, soothing actives) and consistent positive user reviews regarding gentleness and calming effect.
Evidence visible
The surfactant system (Sodium Lauroyl Oat Amino Acids, Cocoglucoside, Sodium Cocoyl Isethionate) is known for mildness and low foam. User reviews confirm low foam and non-drying feel.
Evidence visible
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
