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This Be Minimalist moisturizer delivers on its core promise of hydration and soothing with a transparent formula, but consumers should be aware of the misleading 'silicone-free' claim and marketplace exaggerations.
₹349 • Analysed 29 August 2026
This Be Minimalist moisturizer is positioned as a lightweight, hydrating, and barrier-supporting option, which is well-suited for India's often humid climate, especially for normal to dry skin types. Its consistent pricing across platforms at Rs.349 makes it an accessible mid-range option. While the brand generally maintains good transparency, the 'silicone-free' claim on its own website and Nykaa is directly contradicted by the INCI, which could attract ASCI scrutiny for misleading advertising. Additionally, marketplace listings incorrectly claim 'With Hyaluronic Acid,' which is not present in the provided INCI.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Brand discloses 10% Panthenol. Panthenol is the second ingredient in the INCI, supporting a high concentration.
Formula contains multiple humectants (Panthenol, Xylitol complex, Betaine) and emollients/film-formers (silicones) that support hydration. No finished product study for 'long-lasting' is publicly visible.
Panthenol is known to support skin barrier function. The mineral complex also contributes to skin health. However, 'repairs' is a strong claim, and no finished product evidence is publicly visible.
Panthenol, Allantoin, and Betaine are known for their soothing properties. Formula logic supports this claim.
This is a strong biological claim. While ingredients like Panthenol and minerals support overall skin health, no finished product evidence is publicly visible to substantiate 'boosts skin immunity'.
INCI confirms presence of Panthenol, Xylitylglucoside, Anhydroxylitol, Xylitol, Betaine, Cyclopentasiloxane, Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone. This is a factual description of the formula.
INCI confirms Magnesium Aspartate, Zinc Gluconate, Copper Gluconate. This is a factual description of the formula.
Formula logic (silicone-heavy, gel texture) supports lightweight/non-greasy. INCI confirms no oils, fragrance, essential oils, parabens, or dyes. INCIDecoder also confirms fragrance/essential-oil free.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (11 of 19 ingredients matched); no cosmetics-prohibited ingredient found.
Cyclopentasiloxane: D5 bioaccumulates in aquatic environment
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Panthenol |
Cyclopentasiloxane |
Dimethicone Crosspolymer |
Xylitylglucoside |
Anhydroxylitol |
Xylitol |
PEG/PPG-18/18 Dimethicone |
Magnesium Aspartate |
Zinc Gluconate |
Copper Gluconate |
Betaine |
Phenoxyethanol |
Allantoin |
Pentylene Glycol |
Ethylhexylglycerin |
Carbomer |
Magnesium Sulfate Heptahydrate |
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Silicone-free”
This is an absolute 'free-from' claim that is directly contradicted by the product's INCI, making it potentially misleading under ASCI Chapter 1.1 (Truthful and Honest).
“With Hyaluronic Acid”
Claiming an active ingredient that is not present in the product (based on the provided INCI) could be considered misleading under ASCI Chapter 1.1.
Brand discloses 10% Panthenol. Panthenol is the second ingredient in the INCI, supporting a high concentration.
Mentioned only
Formula contains multiple humectants (Panthenol, Xylitol complex, Betaine) and emollients/film-formers (silicones) that support hydration. No finished product study for 'long-lasting' is publicly visible.
Mentioned only
Panthenol is known to support skin barrier function. The mineral complex also contributes to skin health. However, 'repairs' is a strong claim, and no finished product evidence is publicly visible.
Mentioned only
Panthenol, Allantoin, and Betaine are known for their soothing properties. Formula logic supports this claim.
Mentioned only
This is a strong biological claim. While ingredients like Panthenol and minerals support overall skin health, no finished product evidence is publicly visible to substantiate 'boosts skin immunity'.
Mentioned only
INCI confirms presence of Panthenol, Xylitylglucoside, Anhydroxylitol, Xylitol, Betaine, Cyclopentasiloxane, Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone. This is a factual description of the formula.
Mentioned only
INCI confirms Magnesium Aspartate, Zinc Gluconate, Copper Gluconate. This is a factual description of the formula.
Mentioned only
Formula logic (silicone-heavy, gel texture) supports lightweight/non-greasy. INCI confirms no oils, fragrance, essential oils, parabens, or dyes. INCIDecoder also confirms fragrance/essential-oil free.
Mentioned only
The provided INCI lists Cyclopentasiloxane, Dimethicone Crosspolymer, and PEG/PPG-18/18 Dimethicone, which are silicones. This claim is directly contradicted by the product's own ingredient list.
Missing
Brand states the pH range, which is skin-friendly.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Panthenol, Allantoin, and Betaine are known for their soothing properties. Formula logic supports this claim.
This is a strong biological claim. While ingredients like Panthenol and minerals support overall skin health, no finished product evidence is publicly visible to substantiate 'boosts skin immunity'.
INCI confirms presence of Panthenol, Xylitylglucoside, Anhydroxylitol, Xylitol, Betaine, Cyclopentasiloxane, Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone. This is a factual description of the formula.
INCI confirms Magnesium Aspartate, Zinc Gluconate, Copper Gluconate. This is a factual description of the formula.
Formula logic (silicone-heavy, gel texture) supports lightweight/non-greasy. INCI confirms no oils, fragrance, essential oils, parabens, or dyes. INCIDecoder also confirms fragrance/essential-oil free.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Brand discloses 10% Panthenol. Panthenol is the second ingredient in the INCI, supporting a high concentration.
Mentioned only
Formula contains multiple humectants (Panthenol, Xylitol complex, Betaine) and emollients/film-formers (silicones) that support hydration. No finished product study for 'long-lasting' is publicly visible.
Mentioned only
Panthenol is known to support skin barrier function. The mineral complex also contributes to skin health. However, 'repairs' is a strong claim, and no finished product evidence is publicly visible.
Mentioned only
Panthenol, Allantoin, and Betaine are known for their soothing properties. Formula logic supports this claim.
Mentioned only
This is a strong biological claim. While ingredients like Panthenol and minerals support overall skin health, no finished product evidence is publicly visible to substantiate 'boosts skin immunity'.
Mentioned only
INCI confirms presence of Panthenol, Xylitylglucoside, Anhydroxylitol, Xylitol, Betaine, Cyclopentasiloxane, Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone. This is a factual description of the formula.
Mentioned only
INCI confirms Magnesium Aspartate, Zinc Gluconate, Copper Gluconate. This is a factual description of the formula.
Mentioned only
Formula logic (silicone-heavy, gel texture) supports lightweight/non-greasy. INCI confirms no oils, fragrance, essential oils, parabens, or dyes. INCIDecoder also confirms fragrance/essential-oil free.
Mentioned only
The provided INCI lists Cyclopentasiloxane, Dimethicone Crosspolymer, and PEG/PPG-18/18 Dimethicone, which are silicones. This claim is directly contradicted by the product's own ingredient list.
Missing
Brand states the pH range, which is skin-friendly.
Mentioned only
“Silicone-free”
This is an absolute 'free-from' claim that is directly contradicted by the product's INCI, making it potentially misleading under ASCI Chapter 1.1 (Truthful and Honest).
“With Hyaluronic Acid”
Claiming an active ingredient that is not present in the product (based on the provided INCI) could be considered misleading under ASCI Chapter 1.1.
Public evidence the brand could provide to close verification gaps
