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Reading every ingredient in the formula…
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This blestaaa essentialss cleanser offers popular acne-fighting actives at an accessible price, but its lack of ingredient transparency and ambitious claims without visible product-specific evidence create significant consumer confusion and risk.
₹299 • Analysed 20 September 2026
This blestaaa essentialss face cleanser positions itself as an affordable acne solution for the Indian market, leveraging popular actives like 2% Salicylic Acid and Niacinamide. The price point on Flipkart (Rs.299-399 for 100ml) is competitive for an active-based cleanser. However, the lack of a publicly visible full INCI list is a significant transparency gap under India Cosmetics Rules 2020, making it difficult for consumers to fully assess the formulation. Claims like 'Suitable for all skin types' and 'Spot Removal' without specific product testing could attract ASCI scrutiny, especially given the high prevalence of post-inflammatory hyperpigmentation in Indian skin types.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Salicylic Acid is a well-known active for acne control, with general ingredient-level research supporting its efficacy. However, no finished product study for this specific cleanser is publicly visible.
The presence of these ingredients and their stated percentages (2% Salicylic Acid) could not be verified as the full INCI list is not publicly visible.
Salicylic Acid helps control oil. The 'without over-drying' aspect is a formulation claim that requires finished product testing or a transparent INCI to assess. No such evidence is publicly visible.
Salicylic Acid is known for these benefits, but this is ingredient-level evidence. No finished product clinical study for this specific cleanser is publicly visible to support these performance claims.
Salicylic Acid is a beta-hydroxy acid (BHA) known for its exfoliating properties. This is a plausible functional claim for a cleanser containing SA.
Niacinamide can have soothing properties. However, for a 2% Salicylic Acid cleanser, this claim requires careful formulation and finished product testing to ensure it doesn't cause irritation itself. No such evidence is publicly visible.
A 2% Salicylic Acid cleanser, while beneficial for oily/acne-prone skin, may be too strong for very dry or sensitive skin types without specific mildness testing. No such testing is publicly visible.
Daily use of 2% Salicylic Acid can be irritating for some individuals, especially without a disclosed INCI to assess the full formulation's mildness. No evidence for daily tolerability is publicly visible.
What we could confirm from public sources and the verified ingredient list.
Irritation & Allergen Risk
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
Active percentages are disclosed for the hero ingredient(s).
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives. Full INCI not available for complete assessment.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
No prohibited or restricted ingredients identified based on claimed actives.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Suitable for all skin types, including oily and acne-prone skin”
'All skin types' claim for an active-heavy product without mildness testing can be an ASCI concern.
“Anti-ageing”
An ambitious claim for a rinse-off product without any supporting evidence.
“Spot Removal”
The term 'removal' is absolute and requires strong clinical proof for a rinse-off product, which is not visible.
Salicylic Acid is a well-known active for acne control, with general ingredient-level research supporting its efficacy. However, no finished product study for this specific cleanser is publicly visible.
Mentioned only
The presence of these ingredients and their stated percentages (2% Salicylic Acid) could not be verified as the full INCI list is not publicly visible.
Missing
Salicylic Acid helps control oil. The 'without over-drying' aspect is a formulation claim that requires finished product testing or a transparent INCI to assess. No such evidence is publicly visible.
Mentioned only
Salicylic Acid is known for these benefits, but this is ingredient-level evidence. No finished product clinical study for this specific cleanser is publicly visible to support these performance claims.
Mentioned only
Salicylic Acid is a beta-hydroxy acid (BHA) known for its exfoliating properties. This is a plausible functional claim for a cleanser containing SA.
Mentioned only
Niacinamide can have soothing properties. However, for a 2% Salicylic Acid cleanser, this claim requires careful formulation and finished product testing to ensure it doesn't cause irritation itself. No such evidence is publicly visible.
Mentioned only
A 2% Salicylic Acid cleanser, while beneficial for oily/acne-prone skin, may be too strong for very dry or sensitive skin types without specific mildness testing. No such testing is publicly visible.
Missing
Daily use of 2% Salicylic Acid can be irritating for some individuals, especially without a disclosed INCI to assess the full formulation's mildness. No evidence for daily tolerability is publicly visible.
Missing
These are subjective sensory claims typical for a face wash. Plausible for a cleansing product.
Missing
Salicylic Acid can help achieve a matte look by controlling oil. 'Healthy look' is subjective. 'Consistent use' implies a time-bound effect, but no specific timeframe or finished product evidence is provided.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
