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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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While this shampoo offers a gentle, sulfate-free cleanse with beneficial actives like caffeine and aloe, its core 'Rosemary' claim lacks INCI verification, and its 'fragrance-free' claim is directly contradicted, leading to significant transparency and claim responsibility concerns.
₹112 • Analysed 20 September 2026
This Brillare shampoo is positioned for hair growth and hair fall control, a high-stakes concern for many Indian consumers. While it contains well-researched ingredients like Caffeine and Aloe Vera at meaningful concentrations, the primary active 'Rosemary' is not explicitly listed in the retrieved INCI, creating a transparency gap. The product's aggressive discounting on platforms like Flipkart suggests a competitive pricing strategy, but also potential 'pricing theatre'. Claims of 'measurable hair fall reduction' and 'visible results' lack specific finished-product clinical evidence, which could attract ASCI scrutiny. The presence of 2% perfume and a strong surfactant may be a concern for sensitive Indian scalps, despite the 'sulfate-free' claim.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Brand states 20% Rosemary and 2% Caffeine. Ingredient-level research for rosemary oil shows comparable hair count increases to 2% minoxidil in a 6-month trial, with less irritation. Caffeine has shown positive effects on hair growth in systematic reviews, but with methodological limitations. However, the retrieved INCI does not explicitly list rosemary by its INCI name, making the rosemary component unverified from the INCI perspective.
Ingredient-level research for rosemary oil is promising but for a rinse-off product, contact time is limited. Rosemary component unverified in retrieved INCI.
Brand states 20% Rosemary. Ingredient-level research supports microcirculation improvement and hair growth for rosemary oil. However, the retrieved INCI does not explicitly list rosemary by its INCI name, making this unverified from the INCI perspective.
Caffeine (2%) is present in the retrieved INCI. Ingredient-level research suggests caffeine can stimulate hair follicles and reduce hair loss.
Aloe Barbadensis Leaf (Aloe) Juice (61.20%) is present in the retrieved INCI. Aloe vera is a known humectant and soothing agent, supporting these functional claims.
The retrieved INCI lists 'Sodium C14-16 Olefin Sulfonate (12%)' and 'Caprylyl/Capryl Glucoside (10%)' as primary cleansers. Sodium C14-16 Olefin Sulfonate is a sulfonate, not a sulfate, so the claim is technically supported.
Parabens, silicones, and mineral oil are not found in the retrieved INCI.
The retrieved INCI lists 'Perfume (2%)'. This directly contradicts the claim of being free from artificial fragrance.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (14 of 22 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aloe Barbadensis Leaf (Aloe) Juice (61.20%) |
Sodium C14-16 Olefin Sulfonate (12%) |
Caprylyl/Capryl Glucoside (10%) |
Glycerin (5%) |
PEG-150 Distearate (4%) |
Perfume (2%) |
Caffeine (2%) |
Potassium Sorbate |
Sodium Benzoate (1%) |
Lactic Acid (0.6%) |
Starch Hydroxypropyltrimonium Chloride (0.5%) |
Cetrimonium Chloride (0.5%) |
Saccharum Officinarum (Sugar Cane) Extract |
Citrus Limon (Lemon) Fruit Extract |
Betaine |
Hexylene Glycol |
Pyrus Malus (Apple) Fruit Extract |
Camellia Sinensis Leaf Extract |
Hexapeptide-11 (0.5%) |
Polyquaternium-10 (0.3%) |
Sodium Lactate (0.2%) |
Sodium Gluconate (0.2%) |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Free from artificial fragrance”
Claim is directly contradicted by the product's own ingredient list.
“Reduce hair fall measurably”
Quantified claim ('measurably') without a published, verifiable finished product study.
“Truthful, scientifically superior, real natural products”
Claim uses 'superior' without disclosed methodology or comparative study.
“Visible Results. Supports noticeable improvement in hair and skin concerns.”
Implied clinical result without specific, verifiable finished product evidence.
“Hair Type: All Hair Types.”
Claiming 'All Hair Types' for a product with potentially irritating ingredients (strong surfactant, high fragrance) without mildness testing.
Brand states 20% Rosemary and 2% Caffeine. Ingredient-level research for rosemary oil shows comparable hair count increases to 2% minoxidil in a 6-month trial, with less irritation. Caffeine has shown positive effects on hair growth in systematic reviews, but with methodological limitations. However, the retrieved INCI does not explicitly list rosemary by its INCI name, making the rosemary component unverified from the INCI perspective.
Mentioned only
Ingredient-level research for rosemary oil is promising but for a rinse-off product, contact time is limited. Rosemary component unverified in retrieved INCI.
Mentioned only
Brand states 20% Rosemary. Ingredient-level research supports microcirculation improvement and hair growth for rosemary oil. However, the retrieved INCI does not explicitly list rosemary by its INCI name, making this unverified from the INCI perspective.
Mentioned only
Caffeine (2%) is present in the retrieved INCI. Ingredient-level research suggests caffeine can stimulate hair follicles and reduce hair loss.
Mentioned only
Aloe Barbadensis Leaf (Aloe) Juice (61.20%) is present in the retrieved INCI. Aloe vera is a known humectant and soothing agent, supporting these functional claims.
Mentioned only
The retrieved INCI lists 'Sodium C14-16 Olefin Sulfonate (12%)' and 'Caprylyl/Capryl Glucoside (10%)' as primary cleansers. Sodium C14-16 Olefin Sulfonate is a sulfonate, not a sulfate, so the claim is technically supported.
Evidence visible
Parabens, silicones, and mineral oil are not found in the retrieved INCI.
Evidence visible
The retrieved INCI lists 'Perfume (2%)'. This directly contradicts the claim of being free from artificial fragrance.
Evidence visible
Lactic Acid (0.6%) is present in the retrieved INCI. Lactic acid is a known AHA for mild exfoliation.
Mentioned only
Ingredient-level research suggests rosemary oil may reduce DHT activity. However, the rosemary component is unverified in the retrieved INCI.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
