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ApprovedCHOSEN Sculpt Serum stands out with robust clinical evidence for its primary claims, offering a transparent and well-formulated option for targeted double chin and jawline firming.
₹3,500 • Analysed 16 July 2026
Actives like this can raise sun sensitivity, which India's high year-round UV makes significant, so pairing with a daytime SPF is important; the lighter the vehicle, the better it tends to wear in heat and humidity. The product's price is largely consistent across the brand's website and other online retailers, with some minor discounts available on third-party platforms. The MRP of Rs.3800 for 30ml positions it as a premium-priced serum. The marketing stays within India's cosmetic advertising norms (ASCI / CDSCO), with claims that match what the formula can do.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Directly supported by a published clinical study on the finished product, showing visible improvement in submental fullness and jawline contour in Indian women over 12 weeks.
The product's formulation (containing DMAE and Retinol) was indeed the subject of a published clinical study.
A 12-week, single-center, open-label study on 16 Indian women (13 completers) using the Sculpt Serum was published in a peer-reviewed journal, demonstrating visible improvement in submental contour.
The clinical study reported that all 13 completers showed visible improvement in submental contour, with statistically significant improvements in dermatologist grading.
The clinical study assessed improvements in submental contour, which directly relates to jawline definition.
The published clinical study on the finished product supports visible improvement in submental contour, which implies firming and tightening.
The clinical study concludes that the serum offers a 'noninvasive alternative to procedural interventions'.
This is a routine/cosmetic claim. Formula logic (serum format, common ingredients) supports this. User reviews also frequently mention quick absorption and non-stickiness.
What we could confirm from public sources and the verified ingredient list.
Irritation & Allergen Risk
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
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INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Directly supported by a published clinical study on the finished product, showing visible improvement in submental fullness and jawline contour in Indian women over 12 weeks.
Evidence visible
The product's formulation (containing DMAE and Retinol) was indeed the subject of a published clinical study.
Evidence visible
A 12-week, single-center, open-label study on 16 Indian women (13 completers) using the Sculpt Serum was published in a peer-reviewed journal, demonstrating visible improvement in submental contour.
Evidence visible
The clinical study reported that all 13 completers showed visible improvement in submental contour, with statistically significant improvements in dermatologist grading.
Evidence visible
The clinical study assessed improvements in submental contour, which directly relates to jawline definition.
Evidence visible
The published clinical study on the finished product supports visible improvement in submental contour, which implies firming and tightening.
Evidence visible
The clinical study concludes that the serum offers a 'noninvasive alternative to procedural interventions'.
Evidence visible
This is a routine/cosmetic claim. Formula logic (serum format, common ingredients) supports this. User reviews also frequently mention quick absorption and non-stickiness.
Evidence visible
Refers to DMAE, Retinol, and OptiMSM, which are listed in the INCI and highlighted as key ingredients.
Mentioned only
The clinical study specifically targeted submental fullness and evaluated improvements in submental contour.
Evidence visible
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
The clinical study reported that all 13 completers showed visible improvement in submental contour, with statistically significant improvements in dermatologist grading.
The clinical study assessed improvements in submental contour, which directly relates to jawline definition.
The published clinical study on the finished product supports visible improvement in submental contour, which implies firming and tightening.
The clinical study concludes that the serum offers a 'noninvasive alternative to procedural interventions'.
This is a routine/cosmetic claim. Formula logic (serum format, common ingredients) supports this. User reviews also frequently mention quick absorption and non-stickiness.
Directly supported by a published clinical study on the finished product, showing visible improvement in submental fullness and jawline contour in Indian women over 12 weeks.
Evidence visible
The product's formulation (containing DMAE and Retinol) was indeed the subject of a published clinical study.
Evidence visible
A 12-week, single-center, open-label study on 16 Indian women (13 completers) using the Sculpt Serum was published in a peer-reviewed journal, demonstrating visible improvement in submental contour.
Evidence visible
The clinical study reported that all 13 completers showed visible improvement in submental contour, with statistically significant improvements in dermatologist grading.
Evidence visible
The clinical study assessed improvements in submental contour, which directly relates to jawline definition.
Evidence visible
The published clinical study on the finished product supports visible improvement in submental contour, which implies firming and tightening.
Evidence visible
The clinical study concludes that the serum offers a 'noninvasive alternative to procedural interventions'.
Evidence visible
This is a routine/cosmetic claim. Formula logic (serum format, common ingredients) supports this. User reviews also frequently mention quick absorption and non-stickiness.
Evidence visible
Refers to DMAE, Retinol, and OptiMSM, which are listed in the INCI and highlighted as key ingredients.
Mentioned only
The clinical study specifically targeted submental fullness and evaluated improvements in submental contour.
Evidence visible