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Ravel's Custom Shampoo offers an appealing personalized experience, but its ambitious claims for specific hair concerns lack transparent, finished-product clinical evidence, and the absence of a specific INCI for each custom formula makes verification impossible for the consumer.
₹599 • Analysed 15 August 2026
Ravel's Custom Shampoo offers a personalized approach to haircare, a growing trend in the Indian market. Priced at a premium starting from Rs.599 for 150ml, it positions itself as a bespoke solution. However, the lack of a specific INCI for each custom formula makes it challenging for Indian consumers to verify 'free-from' claims or assess suitability for specific sensitivities. Claims like 'controlling dandruff' and 'reducing hair fall' carry a drug boundary risk under CDSCO guidelines if specific drug actives are used without proper licensing. Additionally, the brand's 'clinically tested' claim and use of testimonials for performance claims raise ASCI compliance concerns due to insufficient detail and presentation of evidence.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
This is a foundational claim for a custom product. Without a specific INCI for a given custom formula, the 'clarifying' and 'personalized' aspects cannot be verified for the finished product.
This describes the brand's service model. Without a specific INCI for a given custom formula, the efficacy of the custom blend for specific goals cannot be verified.
No finished product testing or specific formula details are publicly visible to substantiate this claim.
No finished product testing or specific formula details are publicly visible to substantiate this claim.
While 'sulfate-free' generally supports this, no specific finished product testing is publicly visible to confirm the non-stripping nature of a custom formula.
The claim relies on the efficacy of individual ingredients in a 'curated library', which is ingredient-level evidence, not finished product evidence for a specific custom formula.
The brand states 'Clinically tested results' but provides no details on the study (sample size, methodology, specific results, or population). This is a vague summary of finished product testing, not a detailed clinical study.
Without a specific INCI for a custom formula, the 'fragrance-free' option cannot be verified.
What we could confirm from public sources and the verified ingredient list.
Ingredient Transparency
Any proprietary 'complex' is broken down into its actual ingredients.
Standards & Compliance
Usage warnings and directions are clear on the label.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“SCIENTIFIC RESULTS Clinically tested results show measurable improvements after 4 weeks of consistent use.”
This is a quantified claim ('measurable improvements') without a published, verifiable study with disclosed methodology and results, which raises an ASCI concern.
“personalized to suit your specific needs, whether you're targeting dryness, frizz, oiliness, dandruff,…”
Claims like 'controlling dandruff' and 'targeting hair fall' can cross into drug territory if specific drug actives are used without a CDSCO drug license. Without INCI, this is a potential risk.
“Your custom formula is created with ingredients selected for your specific goals, such as reducing hair fall,…”
Claims like 'reducing hair fall' and 'controlling dandruff' can cross into drug territory if specific drug actives are used without a CDSCO drug license. Without INCI, this is a potential risk.
“Many customers notice improvements in softness, manageability, and overall hair feel within a few washes,…”
Presenting testimonials as evidence for performance claims, especially when combined with a 'clinically tested' claim, can be misleading and raises an ASCI concern.
This is a foundational claim for a custom product. Without a specific INCI for a given custom formula, the 'clarifying' and 'personalized' aspects cannot be verified for the finished product.
Missing
This describes the brand's service model. Without a specific INCI for a given custom formula, the efficacy of the custom blend for specific goals cannot be verified.
Missing
No finished product testing or specific formula details are publicly visible to substantiate this claim.
Missing
No finished product testing or specific formula details are publicly visible to substantiate this claim.
Missing
While 'sulfate-free' generally supports this, no specific finished product testing is publicly visible to confirm the non-stripping nature of a custom formula.
Missing
The claim relies on the efficacy of individual ingredients in a 'curated library', which is ingredient-level evidence, not finished product evidence for a specific custom formula.
Mentioned only
The brand states 'Clinically tested results' but provides no details on the study (sample size, methodology, specific results, or population). This is a vague summary of finished product testing, not a detailed clinical study.
Evidence visible
Without a specific INCI for a custom formula, the 'fragrance-free' option cannot be verified.
Missing
Without a specific INCI for a custom formula, this claim cannot be verified.
Missing
Without a specific INCI for a custom formula, this claim cannot be verified.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No finished product testing or specific formula details are publicly visible to substantiate this claim.
No finished product testing or specific formula details are publicly visible to substantiate this claim.
While 'sulfate-free' generally supports this, no specific finished product testing is publicly visible to confirm the non-stripping nature of a custom formula.
The claim relies on the efficacy of individual ingredients in a 'curated library', which is ingredient-level evidence, not finished product evidence for a specific custom formula.
The brand states 'Clinically tested results' but provides no details on the study (sample size, methodology, specific results, or population). This is a vague summary of finished product testing, not a detailed clinical study.
Without a specific INCI for a custom formula, the 'fragrance-free' option cannot be verified.
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
No prohibited or restricted ingredients identified (based on example ingredients)
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
This is a foundational claim for a custom product. Without a specific INCI for a given custom formula, the 'clarifying' and 'personalized' aspects cannot be verified for the finished product.
Missing
This describes the brand's service model. Without a specific INCI for a given custom formula, the efficacy of the custom blend for specific goals cannot be verified.
Missing
No finished product testing or specific formula details are publicly visible to substantiate this claim.
Missing
No finished product testing or specific formula details are publicly visible to substantiate this claim.
Missing
While 'sulfate-free' generally supports this, no specific finished product testing is publicly visible to confirm the non-stripping nature of a custom formula.
Missing
The claim relies on the efficacy of individual ingredients in a 'curated library', which is ingredient-level evidence, not finished product evidence for a specific custom formula.
Mentioned only
The brand states 'Clinically tested results' but provides no details on the study (sample size, methodology, specific results, or population). This is a vague summary of finished product testing, not a detailed clinical study.
Evidence visible
Without a specific INCI for a custom formula, the 'fragrance-free' option cannot be verified.
Missing
Without a specific INCI for a custom formula, this claim cannot be verified.
Missing
Without a specific INCI for a custom formula, this claim cannot be verified.
Missing
“SCIENTIFIC RESULTS Clinically tested results show measurable improvements after 4 weeks of consistent use.”
This is a quantified claim ('measurable improvements') without a published, verifiable study with disclosed methodology and results, which raises an ASCI concern.
“personalized to suit your specific needs, whether you're targeting dryness, frizz, oiliness, dandruff,…”
Claims like 'controlling dandruff' and 'targeting hair fall' can cross into drug territory if specific drug actives are used without a CDSCO drug license. Without INCI, this is a potential risk.
“Your custom formula is created with ingredients selected for your specific goals, such as reducing hair fall,…”
Claims like 'reducing hair fall' and 'controlling dandruff' can cross into drug territory if specific drug actives are used without a CDSCO drug license. Without INCI, this is a potential risk.
“Many customers notice improvements in softness, manageability, and overall hair feel within a few washes,…”
Presenting testimonials as evidence for performance claims, especially when combined with a 'clinically tested' claim, can be misleading and raises an ASCI concern.
Public evidence the brand could provide to close verification gaps
