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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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While offering a decent active profile for basic brightening and hydration, this toner's 'Fragrance Free' claim is misleading, and its more ambitious benefits rely heavily on ingredient-level evidence rather than finished product studies.
₹399 • Analysed 29 September 2026
This toner is positioned for daily brightening and barrier support, which aligns well with Indian consumer concerns regarding pigmentation and environmental stressors. The disclosed pH of 5.0-6.0 is suitable for maintaining skin health in diverse Indian climates. While the brand offers a competitive price point at Rs.399 for 100ml, the direct contradiction of 'Fragrance Free' by the INCI's 'Fragrance' is an ASCI concern, especially for a product claiming suitability for sensitive skin. The reliance on ingredient-level studies for ambitious claims like 'up to 46% cell regeneration' also warrants consumer caution.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Contains humectants like Sodium PCA and Panthenol, and hydrating extracts. Sodium PCA is disclosed at 3%.
Contains Cica, Allantoin, Panthenol, Calendula Extract, and Witch Hazel Extract, known for soothing properties. Ingredient-level evidence for Witch Hazel reducing IL-8 activity is presented.
Niacinamide and Panthenol are known barrier-supporting ingredients. Cica is also claimed to strengthen the barrier. This is ingredient-level evidence.
No alcohol (drying alcohol) is listed in the retrieved INCI.
The retrieved INCI list explicitly includes 'Fragrance', directly contradicting this claim.
No finished product testing or specific methodology for non-comedogenicity is publicly visible.
No essential oils are listed in the retrieved INCI.
pH range is explicitly stated by the brand, which is a good transparency practice. This is a verifiable claim.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (damembrane.com).
Brand describes ingredient origin in its claims.
Screened against the ingredient database (10 of 16 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Purified Water |
Sodium PCA |
Niacinamide |
Hamamelis Virginiana (Witch Hazel) Leaf Extract |
Cucumis Sativus (Cucumber) Fruit Extract |
Calendula Officinalis Flower Extract |
Morus Alba Extract |
Phenoxyethanol |
Propanediol |
Butylene Glycol |
Centella Asiatica Leaf Extract |
Allantoin |
Panthenol |
Fragrance |
Sodium Benzoate |
Sodium Gluconate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Fragrance Free”
Directly contradicted by the product's own INCI list, which includes 'Fragrance'. This is a misleading claim under ASCI Chapter 1.1 (Truthful and Honest).
“Cica enhances the skin's natural healing power, boosts cell regeneration ability by up to 46% to accelerate…”
Quantified claim ('up to 46%') without a published, verifiable finished product study for this toner. This is an ASCI concern under Chapter 1.4 (Quantified Claims).
Contains humectants like Sodium PCA and Panthenol, and hydrating extracts. Sodium PCA is disclosed at 3%.
Mentioned only
Contains Cica, Allantoin, Panthenol, Calendula Extract, and Witch Hazel Extract, known for soothing properties. Ingredient-level evidence for Witch Hazel reducing IL-8 activity is presented.
Mentioned only
Niacinamide and Panthenol are known barrier-supporting ingredients. Cica is also claimed to strengthen the barrier. This is ingredient-level evidence.
Mentioned only
No alcohol (drying alcohol) is listed in the retrieved INCI.
Evidence visible
The retrieved INCI list explicitly includes 'Fragrance', directly contradicting this claim.
Missing
No finished product testing or specific methodology for non-comedogenicity is publicly visible.
Missing
No essential oils are listed in the retrieved INCI.
Evidence visible
pH range is explicitly stated by the brand, which is a good transparency practice. This is a verifiable claim.
Evidence visible
Niacinamide, Cucumber Extract, and Mulberry Extract are known for brightening properties. Witch Hazel helps with oil control. Evidence is ingredient-level.
Mentioned only
Witch Hazel Extract is present and known for astringent properties. Evidence is ingredient-level.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
