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This hair serum offers a promising non-silicone approach to frizz and sun protection, but its most ambitious claims are undermined by a problematic future study date, creating significant consumer confusion risk.
₹559 • Analysed 29 July 2026
This hair serum positions itself as a 'skincare for hair' product, offering frizz control and SPF 35 protection. The inclusion of UV filters and moisturizing agents is relevant for Indian conditions with high UV exposure and humidity. However, the quantified claims for frizz reduction and softness are problematic due to the 'Independent Studies, 2025' attribution, which raises significant ASCI concerns. The price point of ₹559 for 50ml is on the premium side for a hair serum in the Indian market, especially given the lack of detailed clinical evidence for its performance claims.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
SPF 35 claim is supported by 'lab analysis' mentioned on the brand site, but no details of the test (method, sample size, duration) are provided. Frizz fighting claim is supported by 'Independent Studies, 2025' which is a future date, making it currently unsubstantiated.
Formula contains UV filters (Octyl Methoxycinnamate, Ethylhexyl salicylate) and moisturizing ingredients (Shea Butter, Glycerine). 'One-of-a-kind' is a subjective marketing claim.
Formula contains humectants and emollients to address dryness. UV filters provide sun protection. Claiming to tackle the 'root cause' of frizz is ambitious for a cosmetic product, as frizz can have multiple causes beyond just dryness.
INCI shows conditioning agents (Quaternium-91, Cetrimonium Methosulfate) and plant extracts (Yacon Root, Brown Seaweed Extract) and humectants (Glycerin). 'Penetrating deep' is plausible for smaller molecules like humectants.
Brand states 'lab analysis' for SPF 35. UV filters Octyl Methoxycinnamate and Ethylhexyl salicylate are present high in the INCI.
The INCI does not list heavy silicones. It contains humectants (Glycerin, Xylitylglucoside) and conditioning quats (Quaternium-91, Cetrimonium Methosulfate) which can penetrate or condition the hair shaft, supporting the 'works from within' concept.
This quantified claim is attributed to 'Independent Studies, 2025', which is a future date. Therefore, no current evidence is publicly visible to support this claim.
Formula contains moisturizing and conditioning ingredients suitable for these hair types.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (12 of 28 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Octyl Methoxycinnamate |
Ethylhexyl salicylate |
Shea Butter |
Ethyl Esters |
Helianthus annuus (Sunflower) Oil |
Sodium Stearoyl Glutamate |
Quaternium-91 |
Cetrimonium Methosulfate |
Cetearyl Alcohol |
Aqua |
Glycerine |
Ceto stearyl alcohol |
Phenoxyethanol |
Ethylhexylglycerin |
Fragrance |
Xanthan Gum |
Sodium Gluconate |
Polymnia sonchifolia(Yacon) Root Extract |
Glycerine |
Xanthan Gum |
Sodium Benzoate |
Potassium Sorbate |
Xylitylglucoside |
Anhydroxylitol |
Maltitol |
Xylitol |
Pelvetia canaliculata (Brown Seaweed) Extract |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Frizz Fighting Hair Serum (SPF 35)”
Quantified SPF claim and frizz fighting claim lack verifiable study details. The '2025' date for independent studies is problematic for current substantiation.
“SPF 35 sun protection built in”
Quantified SPF claim lacks verifiable study details.
“Frizz reduction by up to 43% after application*”
Quantified claim with a future study date (2025) is misleading and lacks current substantiation.
“NO NASTIES”
Vague 'free-from' claim without specific exclusions is not compliant with ASCI guidelines for clarity.
“provides SPF 35 protection, helping shield hair from UV damage and sun-induced dryness. The milky,…”
Quantified SPF claim lacks verifiable study details.
“SPF 35 sun protection as per lab analysis”
Quantified SPF claim lacks verifiable study details.
“44% softer hair after application”
Quantified claim with a future study date (2025) is misleading and lacks current substantiation.
“43% reduction in frizz after application”
Quantified claim with a future study date (2025) is misleading and lacks current substantiation.
SPF 35 claim is supported by 'lab analysis' mentioned on the brand site, but no details of the test (method, sample size, duration) are provided. Frizz fighting claim is supported by 'Independent Studies, 2025' which is a future date, making it currently unsubstantiated.
Evidence visible
Formula contains UV filters (Octyl Methoxycinnamate, Ethylhexyl salicylate) and moisturizing ingredients (Shea Butter, Glycerine). 'One-of-a-kind' is a subjective marketing claim.
Evidence visible
Formula contains humectants and emollients to address dryness. UV filters provide sun protection. Claiming to tackle the 'root cause' of frizz is ambitious for a cosmetic product, as frizz can have multiple causes beyond just dryness.
Mentioned only
INCI shows conditioning agents (Quaternium-91, Cetrimonium Methosulfate) and plant extracts (Yacon Root, Brown Seaweed Extract) and humectants (Glycerin). 'Penetrating deep' is plausible for smaller molecules like humectants.
Mentioned only
Brand states 'lab analysis' for SPF 35. UV filters Octyl Methoxycinnamate and Ethylhexyl salicylate are present high in the INCI.
Evidence visible
The INCI does not list heavy silicones. It contains humectants (Glycerin, Xylitylglucoside) and conditioning quats (Quaternium-91, Cetrimonium Methosulfate) which can penetrate or condition the hair shaft, supporting the 'works from within' concept.
Mentioned only
This quantified claim is attributed to 'Independent Studies, 2025', which is a future date. Therefore, no current evidence is publicly visible to support this claim.
Missing
Formula contains moisturizing and conditioning ingredients suitable for these hair types.
Mentioned only
This is a vague marketing term without a clear definition or list of excluded ingredients.
Missing
No certification or detailed explanation provided, but the INCI does not contain obvious animal-derived ingredients.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Formula contains humectants and emollients to address dryness. UV filters provide sun protection. Claiming to tackle the 'root cause' of frizz is ambitious for a cosmetic product, as frizz can have multiple causes beyond just dryness.
INCI shows conditioning agents (Quaternium-91, Cetrimonium Methosulfate) and plant extracts (Yacon Root, Brown Seaweed Extract) and humectants (Glycerin). 'Penetrating deep' is plausible for smaller molecules like humectants.
Brand states 'lab analysis' for SPF 35. UV filters Octyl Methoxycinnamate and Ethylhexyl salicylate are present high in the INCI.
The INCI does not list heavy silicones. It contains humectants (Glycerin, Xylitylglucoside) and conditioning quats (Quaternium-91, Cetrimonium Methosulfate) which can penetrate or condition the hair shaft, supporting the 'works from within' concept.
This quantified claim is attributed to 'Independent Studies, 2025', which is a future date. Therefore, no current evidence is publicly visible to support this claim.
Formula contains moisturizing and conditioning ingredients suitable for these hair types.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
SPF 35 claim is supported by 'lab analysis' mentioned on the brand site, but no details of the test (method, sample size, duration) are provided. Frizz fighting claim is supported by 'Independent Studies, 2025' which is a future date, making it currently unsubstantiated.
Evidence visible
Formula contains UV filters (Octyl Methoxycinnamate, Ethylhexyl salicylate) and moisturizing ingredients (Shea Butter, Glycerine). 'One-of-a-kind' is a subjective marketing claim.
Evidence visible
Formula contains humectants and emollients to address dryness. UV filters provide sun protection. Claiming to tackle the 'root cause' of frizz is ambitious for a cosmetic product, as frizz can have multiple causes beyond just dryness.
Mentioned only
INCI shows conditioning agents (Quaternium-91, Cetrimonium Methosulfate) and plant extracts (Yacon Root, Brown Seaweed Extract) and humectants (Glycerin). 'Penetrating deep' is plausible for smaller molecules like humectants.
Mentioned only
Brand states 'lab analysis' for SPF 35. UV filters Octyl Methoxycinnamate and Ethylhexyl salicylate are present high in the INCI.
Evidence visible
The INCI does not list heavy silicones. It contains humectants (Glycerin, Xylitylglucoside) and conditioning quats (Quaternium-91, Cetrimonium Methosulfate) which can penetrate or condition the hair shaft, supporting the 'works from within' concept.
Mentioned only
This quantified claim is attributed to 'Independent Studies, 2025', which is a future date. Therefore, no current evidence is publicly visible to support this claim.
Missing
Formula contains moisturizing and conditioning ingredients suitable for these hair types.
Mentioned only
This is a vague marketing term without a clear definition or list of excluded ingredients.
Missing
No certification or detailed explanation provided, but the INCI does not contain obvious animal-derived ingredients.
Missing
“Frizz Fighting Hair Serum (SPF 35)”
Quantified SPF claim and frizz fighting claim lack verifiable study details. The '2025' date for independent studies is problematic for current substantiation.
“SPF 35 sun protection built in”
Quantified SPF claim lacks verifiable study details.
“Frizz reduction by up to 43% after application*”
Quantified claim with a future study date (2025) is misleading and lacks current substantiation.
“NO NASTIES”
Vague 'free-from' claim without specific exclusions is not compliant with ASCI guidelines for clarity.
“provides SPF 35 protection, helping shield hair from UV damage and sun-induced dryness. The milky,…”
Quantified SPF claim lacks verifiable study details.
“SPF 35 sun protection as per lab analysis”
Quantified SPF claim lacks verifiable study details.
“44% softer hair after application”
Quantified claim with a future study date (2025) is misleading and lacks current substantiation.
“43% reduction in frizz after application”
Quantified claim with a future study date (2025) is misleading and lacks current substantiation.
Public evidence the brand could provide to close verification gaps
