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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This 'Magic Soap' offers a pleasant cleansing experience with traditional ingredients, but its claims of deep moisturization, brightening, and dark spot reduction are significantly overblown for a rinse-off product, with marketplace listings amplifying these claims and introducing misleading statements like 'Chemical Free'.
₹199 • Analysed 12 October 2026
This bathing bar is positioned with traditional Indian ingredients like Sandalwood, Rice, and Saffron, appealing to consumers seeking 'natural' solutions. While the formula contains humectants and emollients suitable for Indian climates, claims of 'deep moisturization' or 'reducing dark spots' are ambitious for a rinse-off product, especially given the high UV and pollution in India. The 'Chemical Free' claim is a significant ASCI concern, as it is scientifically inaccurate and misleading to the Indian consumer.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
General ingredient research supports nourishing properties of oils, glycerin, and goat milk. 'Rejuvenates' is an aspirational claim for a rinse-off product.
Goat Milk, Santalum Album, Oryza Sativa, and Saffron are all present in the retrieved INCI list.
Humectants (Glycerin, Sucrose, Propylene Glycol) and emollients (oils, goat milk) are present, but a rinse-off soap has limited ability to 'deeply moisturize' due to short contact time.
Ingredients like Saffron, Rice, and Goat Milk (containing lactic acid) have traditional associations with brightening, but for a rinse-off product, the effect on skin tone is likely minimal and temporary.
No finished product evidence is publicly visible. A rinse-off soap has insufficient contact time to 'reduce' blemishes or dark spots effectively.
Glycerin, oils, and goat milk can contribute to a soft and supple skin feel after washing.
While many ingredients are plant-derived, 'natural' is not a regulated term. 'Handmade' is a process claim without visible third-party verification.
Contains fragrance, which can be a sensitizer for some individuals. No specific mildness testing for 'all skin types' is publicly visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (4 of 12 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Coconut Oil |
Castor Oil |
Glycerin |
Sucrose |
Propylene Glycol |
Coco Amide Propyl Betaine |
Goat Milk |
Santalum Album |
Oryza Sativa |
Saffron |
Fragrance |
Aqua |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“100% Natural & Chemical Free”
The claim 'Chemical Free' is scientifically inaccurate and misleading, implying that chemicals are inherently bad, which is not true. This violates ASCI Chapter 1 (Truthful and Honest).
“Dermatologically tested”
Claiming 'Dermatologically tested' without providing any verifiable details of the test (e.g., results, methodology, independent lab) is an ASCI concern under Chapter 1 (Truthful and Honest).
General ingredient research supports nourishing properties of oils, glycerin, and goat milk. 'Rejuvenates' is an aspirational claim for a rinse-off product.
Mentioned only
Goat Milk, Santalum Album, Oryza Sativa, and Saffron are all present in the retrieved INCI list.
Mentioned only
Humectants (Glycerin, Sucrose, Propylene Glycol) and emollients (oils, goat milk) are present, but a rinse-off soap has limited ability to 'deeply moisturize' due to short contact time.
Mentioned only
Ingredients like Saffron, Rice, and Goat Milk (containing lactic acid) have traditional associations with brightening, but for a rinse-off product, the effect on skin tone is likely minimal and temporary.
Mentioned only
No finished product evidence is publicly visible. A rinse-off soap has insufficient contact time to 'reduce' blemishes or dark spots effectively.
Missing
Glycerin, oils, and goat milk can contribute to a soft and supple skin feel after washing.
Mentioned only
While many ingredients are plant-derived, 'natural' is not a regulated term. 'Handmade' is a process claim without visible third-party verification.
Missing
Contains fragrance, which can be a sensitizer for some individuals. No specific mildness testing for 'all skin types' is publicly visible.
Missing
The retrieved INCI list does not contain any alcohol.
Mentioned only
The retrieved INCI list does not contain any parabens.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
