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This lipstick delivers on its creamy, comfortable promise, but its 'intense hydration' claim is more aspirational than evidence-backed, making it a good choice for feel but not for deep lip treatment.
₹799 • Analysed 30 August 2026
This Kay Beauty Hydra Creme Lipstick is positioned as a hydrating and comfortable lipstick at a premium price point of Rs. 799 for 4.2g, which is competitive for a celebrity-backed makeup brand in India. The 'Hydra Creme' claim, while appealing in India's often dry or humid conditions, relies on Hyaluronic Acid which appears to be at a low concentration in the formula. The brand's claims are consistent across platforms, and no ASCI or CDSCO drug boundary concerns were identified, indicating responsible marketing within cosmetic regulations.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Worth knowing before you buy
EU Annex II/III banned & restricted screen. Polyethylene: Synthetic plastic microbeads
Sodium Hyaluronate (Hyaluronic Acid) is a known humectant, present in INCI. However, its position after fragrance suggests a low concentration, making 'intense' hydration from this product less likely without finished product testing.
The formula contains multiple emollients (Caprylic/Capric Triglyceride, Castor Seed Oil, Hydrogenated Castor Oil) and waxes (Polyethylene, Microcrystalline Wax) that contribute to a creamy texture and comfortable feel.
No specific wear-time study or duration is stated or evidenced. While waxes and film formers can aid wear, 'long-lasting' is a performance claim requiring specific testing.
Sodium Hyaluronate (Hyaluronic Acid) is present in the INCI. Tocopherol (Vitamin E) is not found in the retrieved INCI list.
The presence of colorants (Dicalcium Phosphate, Mica) and a creamy, emollient base suggests good pigment dispersion and smooth application for one-swipe coverage.
This is a subjective sensory claim. No specific test or consumer panel data is publicly visible to support the 'lightweight' feel.
The formula contains multiple emollients (oils, waxes) and a humectant (Sodium Hyaluronate) which contribute to preventing dryness.
No parabens (e.g., Methylparaben, Propylparaben) are listed in the retrieved INCI.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Polybutene |
Caprylic/Capric Triglyceride |
Polyethylene |
Microcrystalline Wax |
Dicalcium Phosphate |
Stearalkonium Hectorite |
Fragrance |
Propylene Carbonate |
Castor Seed Oil |
Sodium Hyaluronate |
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate |
Mica |
Hydrogenated Castor Oil |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Sodium Hyaluronate (Hyaluronic Acid) is a known humectant, present in INCI. However, its position after fragrance suggests a low concentration, making 'intense' hydration from this product less likely without finished product testing.
Mentioned only
The formula contains multiple emollients (Caprylic/Capric Triglyceride, Castor Seed Oil, Hydrogenated Castor Oil) and waxes (Polyethylene, Microcrystalline Wax) that contribute to a creamy texture and comfortable feel.
Mentioned only
No specific wear-time study or duration is stated or evidenced. While waxes and film formers can aid wear, 'long-lasting' is a performance claim requiring specific testing.
Missing
Sodium Hyaluronate (Hyaluronic Acid) is present in the INCI. Tocopherol (Vitamin E) is not found in the retrieved INCI list.
Mentioned only
The presence of colorants (Dicalcium Phosphate, Mica) and a creamy, emollient base suggests good pigment dispersion and smooth application for one-swipe coverage.
Mentioned only
This is a subjective sensory claim. No specific test or consumer panel data is publicly visible to support the 'lightweight' feel.
Missing
The formula contains multiple emollients (oils, waxes) and a humectant (Sodium Hyaluronate) which contribute to preventing dryness.
Mentioned only
No parabens (e.g., Methylparaben, Propylparaben) are listed in the retrieved INCI.
Evidence visible
Brand states this on its website and product listings.
Evidence visible
Brand states this on its website and product listings. The INCI does not list obvious animal-derived ingredients.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
Worth knowing before you buy
EU Annex II/III banned & restricted screen. Polyethylene: Synthetic plastic microbeads
Solvent · A solvent that helps to dissolve other ingredients and control the product's consistency.
Emollient · A rich, conditioning oil that provides shine and helps to moisturize the lips.
Humectant · A form of hyaluronic acid that attracts and holds moisture, contributing to hydration.
Antioxidant · An antioxidant that helps to protect the formula from degradation.
Colorant · A mineral pigment that provides shimmer and color.
Emollient · A derivative of castor oil that acts as an emollient and helps to solidify the product.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Sodium Hyaluronate (Hyaluronic Acid) is present in the INCI. Tocopherol (Vitamin E) is not found in the retrieved INCI list.
The presence of colorants (Dicalcium Phosphate, Mica) and a creamy, emollient base suggests good pigment dispersion and smooth application for one-swipe coverage.
This is a subjective sensory claim. No specific test or consumer panel data is publicly visible to support the 'lightweight' feel.
The formula contains multiple emollients (oils, waxes) and a humectant (Sodium Hyaluronate) which contribute to preventing dryness.
No parabens (e.g., Methylparaben, Propylparaben) are listed in the retrieved INCI.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Sodium Hyaluronate (Hyaluronic Acid) is a known humectant, present in INCI. However, its position after fragrance suggests a low concentration, making 'intense' hydration from this product less likely without finished product testing.
Mentioned only
The formula contains multiple emollients (Caprylic/Capric Triglyceride, Castor Seed Oil, Hydrogenated Castor Oil) and waxes (Polyethylene, Microcrystalline Wax) that contribute to a creamy texture and comfortable feel.
Mentioned only
No specific wear-time study or duration is stated or evidenced. While waxes and film formers can aid wear, 'long-lasting' is a performance claim requiring specific testing.
Missing
Sodium Hyaluronate (Hyaluronic Acid) is present in the INCI. Tocopherol (Vitamin E) is not found in the retrieved INCI list.
Mentioned only
The presence of colorants (Dicalcium Phosphate, Mica) and a creamy, emollient base suggests good pigment dispersion and smooth application for one-swipe coverage.
Mentioned only
This is a subjective sensory claim. No specific test or consumer panel data is publicly visible to support the 'lightweight' feel.
Missing
The formula contains multiple emollients (oils, waxes) and a humectant (Sodium Hyaluronate) which contribute to preventing dryness.
Mentioned only
No parabens (e.g., Methylparaben, Propylparaben) are listed in the retrieved INCI.
Evidence visible
Brand states this on its website and product listings.
Evidence visible
Brand states this on its website and product listings. The INCI does not list obvious animal-derived ingredients.
Evidence visible
Public evidence the brand could provide to close verification gaps
