Getting you a comprehensive review of the product
Reading every ingredient in the formula…
Getting you a comprehensive review of the product
Reading every ingredient in the formula…
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This face wash offers a gentle cleanse with hydrating ingredients, but its marketing, especially on third-party platforms, makes highly ambitious and potentially misleading claims that are not supported by visible evidence or realistic product function.
₹179 • Analysed 20 September 2026
The KEYA SETH AROMATHERAPY Fresh Look Honey Gel Face Wash is positioned as a gentle, natural, and hydrating cleanser suitable for all skin types, which is appealing in India's diverse climate. Its claims of soothing inflamed skin and fighting acne are relevant for Indian consumers prone to heat-induced irritation and breakouts. However, several claims, particularly those related to 'recovering' skin conditions like eczema/psoriasis, 'reversing age', 'lightening scars effectively', and 'shielding against UV', are highly ambitious and cross into drug-like territory without visible clinical evidence, raising significant ASCI and CDSCO concerns. The lack of a full INCI list is a transparency gap under India Cosmetics Rules 2020.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Common characteristic of a face wash; formula logic (surfactants) would support this, but full INCI not available.
Honey, Lavender, and Tea Tree Essential Oils are known for soothing properties, but this is ingredient-level evidence, not finished product testing.
Honey, Lavender Essential Oil, and Tea Tree Essential Oil are listed as key ingredients.
A common claim for cleansers. No specific mildness testing for 'all skin types' or sensitive skin is publicly visible for the finished product.
Claimed on Flipkart. Without full INCI, cannot definitively confirm absence of all 'soap' ingredients, but 'Disodium Cocoampho Diacetate' is a mild surfactant.
Cleansing is a primary function. Nourishing and protecting are supported by ingredient-level benefits of honey and essential oils, but no finished product evidence.
Uses absolute and exaggerated language ('miraculously') for a cosmetic product. No finished product evidence is publicly visible.
Lavender and Tea Tree Essential Oils have known ingredient-level antifungal and anti-inflammatory properties, but this is not finished product evidence.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Ingredient Transparency
Any proprietary 'complex' is broken down into its actual ingredients.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
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INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on available partial ingredient lists.
Full INCI list not available, which is a requirement for cosmetic products in India. Claims regarding 'eczema, psoriasis' and 'infections' may require CDSCO drug registration if interpreted as therapeutic.
No prohibited or restricted ingredients identified based on available partial ingredient lists.
No prohibited or restricted ingredients identified based on available partial ingredient lists.
No prohibited or restricted ingredients identified based on available partial ingredient lists.
No prohibited or restricted ingredients identified based on available partial ingredient lists.
No prohibited or restricted ingredients identified based on available partial ingredient lists.
No prohibited or restricted ingredients identified based on available partial ingredient lists.
No prohibited or restricted ingredients identified based on available partial ingredient lists.
No prohibited or restricted ingredients identified based on available partial ingredient lists.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Recovers and Soothes scaly, itchy skin miraculously”
The term 'recovers' for a skin condition like scaly/itchy skin, especially with 'miraculously', borders on therapeutic claims for a cosmetic product.
“Having Antifungal and Anti-Inflammatory properties”
Claims of 'antifungal' properties for a cosmetic product can cross into drug territory if not carefully qualified, especially when combined with 'keeping various skin conditions... at bay'.
“Helps in keeping various skin conditions, such as eczema, psoriasis, etc., at bay”
Directly claims to help keep medical skin conditions (eczema, psoriasis) 'at bay', which is a clear therapeutic claim for a cosmetic product, requiring drug registration.
“Lightens scars effectively”
Uses strong, unhedged language ('effectively') for a significant cosmetic outcome (lightening scars) without clinical proof, violating ASCI Chapter 1.
“Helps open pores, clear away dirt, and reverse age”
The claim 'reverse age' is an absolute and unproven anti-ageing claim, violating ASCI Chapter 1 and 4.
“Contains Antiseptic & Antibacterial Properties”
Claims of 'antiseptic & antibacterial properties' for a cosmetic product can cross into drug territory if not carefully qualified.
“Contributes to removing sunburn & suntan”
Uses strong language ('removing') for a cosmetic product without clinical proof, violating ASCI Chapter 1.
“Protects from infections & skin drying agents”
Claiming to 'protect from infections' can cross into drug territory for a cosmetic product.
Common characteristic of a face wash; formula logic (surfactants) would support this, but full INCI not available.
Missing
Honey, Lavender, and Tea Tree Essential Oils are known for soothing properties, but this is ingredient-level evidence, not finished product testing.
Mentioned only
Honey, Lavender Essential Oil, and Tea Tree Essential Oil are listed as key ingredients.
Mentioned only
A common claim for cleansers. No specific mildness testing for 'all skin types' or sensitive skin is publicly visible for the finished product.
Missing
Claimed on Flipkart. Without full INCI, cannot definitively confirm absence of all 'soap' ingredients, but 'Disodium Cocoampho Diacetate' is a mild surfactant.
Missing
Cleansing is a primary function. Nourishing and protecting are supported by ingredient-level benefits of honey and essential oils, but no finished product evidence.
Mentioned only
Uses absolute and exaggerated language ('miraculously') for a cosmetic product. No finished product evidence is publicly visible.
Missing
Lavender and Tea Tree Essential Oils have known ingredient-level antifungal and anti-inflammatory properties, but this is not finished product evidence.
Mentioned only
This is a strong therapeutic claim for a cosmetic face wash, implying treatment or prevention of medical conditions. No finished product evidence is publicly visible.
Missing
Honey and Vitamin B (D-Panthenol) have some brightening properties at ingredient level, but a rinse-off product's ability to 'reduce discolouration and hyperpigmentation' is limited. No finished product evidence.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
