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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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While offering good basic conditioning, this shampoo's marketing overstates its capabilities and includes a directly false 'No Detergent' claim, indicating a high claim risk for consumers.
₹151 • Analysed 20 September 2026
The Lucaina Mild Conditioning Shampoo is positioned as an affordable daily care option in the Indian market, with prices typically under Rs.250 for 100ml. Its claims of 'mild conditioning' and 'daily care' are well-aligned with the formula, which includes common conditioning agents and mild surfactants. However, claims like 'anti-dandruff' and 'anti-hair fall' lack specific ingredient evidence, and the 'No Detergent' claim is directly contradicted by the presence of SLES, raising ASCI compliance concerns. The partial ingredient disclosure across platforms is a transparency gap for Indian consumers.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The presence of conditioning agents like Polyquaternium-7, Amodimethicone, Dimethiconol, and Polyquaternium-10, along with mild surfactants and D-Panthenol, supports the 'mild conditioning' claim.
While conditioning agents are present, 'deep conditioning' for a rinse-off shampoo typically requires higher concentrations or specific delivery systems. Ingredient-level research supports the conditioning properties of ingredients like Polyquaterniums and silicones.
The 'mild' formulation with gentle surfactants and conditioning agents makes it suitable for regular use.
Aloe Vera (2.1%) and D-Panthenol (0.53%) are listed as key ingredients, known for their moisturizing properties. However, as a rinse-off product, the extent of 'nourishment' is limited.
D-Panthenol and Aloe Vera are humectants that can help with dryness. The conditioning agents also contribute to reducing dryness by smoothing the hair cuticle.
The 'mild' formulation and presence of conditioning agents suggest suitability for a broad range of hair types.
No specific anti-dandruff active (like Zinc Pyrithione, Ketoconazole, Salicylic Acid) is listed in the retrieved ingredient list for this product. This claim is not supported by visible ingredient evidence.
No specific anti-hair fall actives are listed in the retrieved ingredient list, nor is there any finished product evidence for this claim.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (6 of 11 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Coco Diethanolamide |
Polyquaternium-7 |
Amodimethicone |
Coco Amido Propyl Betaine |
Polyquaternium-10 |
Citric Acid |
Dimethiconol |
Sodium Lauryl Ether Sulphate |
Glycerin |
D-panthenol |
Aloe Vera Extracts |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on the retrieved INCI.
No prohibited or restricted ingredients identified based on the retrieved INCI. However, the full INCI is not consistently available across all platforms, and the order is non-standard.
No prohibited or restricted ingredients identified based on the retrieved INCI.
No prohibited or restricted ingredients identified based on the retrieved INCI.
No prohibited or restricted ingredients identified based on the retrieved INCI.
No prohibited or restricted ingredients identified based on the retrieved INCI.
No prohibited or restricted ingredients identified based on the retrieved INCI.
No prohibited or restricted ingredients identified based on the retrieved INCI.
No prohibited or restricted ingredients identified based on the retrieved INCI.
No prohibited or restricted ingredients identified based on the retrieved INCI.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Anti-dandruff”
Claiming 'anti-dandruff' without visible evidence of relevant active ingredients or finished product testing may be considered misleading under ASCI guidelines.
“Anti-hair Fall”
Claiming 'anti-hair fall' without visible evidence of relevant active ingredients or finished product testing may be considered misleading under ASCI guidelines.
“Repair & Rescue”
Claiming 'repair' for a shampoo is generally considered an overstatement as shampoos primarily cleanse and condition the outer layer of hair. Structural repair is not plausible for a rinse-off product.
“No Detergent”
This is a false claim as the product contains multiple detergents/surfactants, including SLES. This is a clear violation of ASCI guidelines for truthful advertising.
The presence of conditioning agents like Polyquaternium-7, Amodimethicone, Dimethiconol, and Polyquaternium-10, along with mild surfactants and D-Panthenol, supports the 'mild conditioning' claim.
Evidence visible
While conditioning agents are present, 'deep conditioning' for a rinse-off shampoo typically requires higher concentrations or specific delivery systems. Ingredient-level research supports the conditioning properties of ingredients like Polyquaterniums and silicones.
Mentioned only
The 'mild' formulation with gentle surfactants and conditioning agents makes it suitable for regular use.
Evidence visible
Aloe Vera (2.1%) and D-Panthenol (0.53%) are listed as key ingredients, known for their moisturizing properties. However, as a rinse-off product, the extent of 'nourishment' is limited.
Mentioned only
D-Panthenol and Aloe Vera are humectants that can help with dryness. The conditioning agents also contribute to reducing dryness by smoothing the hair cuticle.
Mentioned only
The 'mild' formulation and presence of conditioning agents suggest suitability for a broad range of hair types.
Evidence visible
No specific anti-dandruff active (like Zinc Pyrithione, Ketoconazole, Salicylic Acid) is listed in the retrieved ingredient list for this product. This claim is not supported by visible ingredient evidence.
Missing
No specific anti-hair fall actives are listed in the retrieved ingredient list, nor is there any finished product evidence for this claim.
Missing
Conditioning agents like silicones (Amodimethicone, Dimethiconol) and Polyquaterniums can contribute to hair shine by smoothing the cuticle.
Mentioned only
Silicones (Amodimethicone, Dimethiconol) and Polyquaterniums are known to provide smoothing and detangling benefits, which can aid in the appearance of straightened hair.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
