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This luxury shampoo offers a well-formulated blend for temporary volume and gentle cleansing, but its ambitious claims of 'plumping' and visual evidence lack robust, publicly visible finished-product clinical substantiation.
₹7,999 • Analysed 15 August 2026
Oribe is positioned as a luxury hair care brand globally, and its pricing in India through resellers reflects a significant premium, making it inaccessible for most consumers. The claims for 'uplifting volume and thickness' are cosmetic and align with typical shampoo benefits, avoiding drug-boundary issues. However, the use of before-and-after images without disclaimers could raise ASCI concerns regarding substantiation for Indian advertising standards.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Claims rely on ingredient categories (polymers) known for volumizing, but no finished product test data is publicly visible to confirm the 'uplifting volume and thickness' for this specific shampoo.
'Plumps' implies a structural change, which is a strong claim for a rinse-off shampoo. No finished product evidence is publicly visible to support this specific mechanism or outcome.
Formula contains conditioning agents (Panthenol, Amodimethicone, Guar Hydroxypropyltrimonium Chloride) and mild surfactants, which can provide conditioning without heavy residue. This claim is plausible based on formula logic.
Before/after images are presented as visual evidence, but lack disclaimers, methodology, or sample size, making them anecdotal rather than clinical proof. No finished product study is visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (32 of 56 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 5 known allergen(s) (limonene, linalool, cinnamal, hexyl cinnamal, Retinyl Palmitate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua/Water/Eau |
Disodium Laureth Sulfosuccinate |
Sodium Cocoyl Isethionate |
Cocamidopropyl Hydroxysultaine |
Sodium Lauryl Sulfoacetate |
Sodium Lauroyl Sarcosinate |
Cocamidopropyl Betaine |
PEG-7 Glyceryl Cocoate |
Acrylates Copolymer |
Glycerin |
Phenoxyethanol |
Parfum/Fragrance |
Divinyldimethicone/Dimethicone Copolymer |
Amodimethicone |
Coconut Acid |
Lauryl Glucoside |
Polyquaternium-7 |
Sodium Isethionate |
Sodium Lauroyl Lactylate |
Guar Hydroxypropyltrimonium Chloride |
Hydroxyacetophenone |
Sodium Benzoate |
Glycol Distearate |
Panthenol |
Polyquaternium-11 |
C12-13 Pareth-23 |
C12-13 Pareth-3 |
Laureth-4 |
Caprylyl Glycol |
Citric Acid |
Potassium Sorbate |
Trideceth-12 |
Cetrimonium Chloride |
Polysorbate 20 |
Myristic Acid |
Lauric Acid |
Formic Acid |
Sodium Acetate |
Butylene Glycol |
Helianthus Annuus (Sunflower) Seed Extract |
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol |
Hydrolyzed Rice Protein |
Macrocystis Pyrifera (Kelp) Extract |
Litchi Chinensis Pericarp Extract |
Leontopodium Alpinum Extract |
Moringa Oleifera Seed Extract |
Tocopheryl Acetate |
Ascorbic Acid |
Retinyl Palmitate |
Biotin |
Niacinamide |
Tocopherol |
Ethylhexylglycerin |
Limonene |
Hexyl Cinnamal |
Linalool |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Limonene, Hexyl Cinnamal, Linalool are listed as fragrance allergens, requiring disclosure under EU regulations.
No prohibited or restricted ingredients identified. INCI list is provided as required.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Provides visible volume and thickness”
Before-and-after images are shown without individual result disclaimers, time frame stated, or a claim that results may vary, which is an ASCI concern.
Claims rely on ingredient categories (polymers) known for volumizing, but no finished product test data is publicly visible to confirm the 'uplifting volume and thickness' for this specific shampoo.
Mentioned only
'Plumps' implies a structural change, which is a strong claim for a rinse-off shampoo. No finished product evidence is publicly visible to support this specific mechanism or outcome.
Missing
Formula contains conditioning agents (Panthenol, Amodimethicone, Guar Hydroxypropyltrimonium Chloride) and mild surfactants, which can provide conditioning without heavy residue. This claim is plausible based on formula logic.
Mentioned only
Before/after images are presented as visual evidence, but lack disclaimers, methodology, or sample size, making them anecdotal rather than clinical proof. No finished product study is visible.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 5 known allergen(s) (limonene, linalool, cinnamal, hexyl cinnamal, Retinyl Palmitate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Formula contains conditioning agents (Panthenol, Amodimethicone, Guar Hydroxypropyltrimonium Chloride) and mild surfactants, which can provide conditioning without heavy residue. This claim is plausible based on formula logic.
Before/after images are presented as visual evidence, but lack disclaimers, methodology, or sample size, making them anecdotal rather than clinical proof. No finished product study is visible.
Limonene, Hexyl Cinnamal, Linalool are listed as fragrance allergens, requiring disclosure under EU regulations.
No prohibited or restricted ingredients identified. INCI list is provided as required.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claims rely on ingredient categories (polymers) known for volumizing, but no finished product test data is publicly visible to confirm the 'uplifting volume and thickness' for this specific shampoo.
Mentioned only
'Plumps' implies a structural change, which is a strong claim for a rinse-off shampoo. No finished product evidence is publicly visible to support this specific mechanism or outcome.
Missing
Formula contains conditioning agents (Panthenol, Amodimethicone, Guar Hydroxypropyltrimonium Chloride) and mild surfactants, which can provide conditioning without heavy residue. This claim is plausible based on formula logic.
Mentioned only
Before/after images are presented as visual evidence, but lack disclaimers, methodology, or sample size, making them anecdotal rather than clinical proof. No finished product study is visible.
Missing
“Provides visible volume and thickness”
Before-and-after images are shown without individual result disclaimers, time frame stated, or a claim that results may vary, which is an ASCI concern.
Public evidence the brand could provide to close verification gaps
