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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This Mamaearth face wash offers a pleasant cleansing experience with beneficial ingredients, but consumers should manage expectations regarding its ability to deliver 'glass skin' or 'fairness' from a rinse-off product.
₹185 • Analysed 20 September 2026
The Mamaearth Rice Face Wash is positioned as an accessible daily cleanser for the Indian market, leveraging popular ingredients like Rice Water and Niacinamide for 'glass skin' and brightening. Its pricing is competitive within the mass-market segment, often seen with discounts. While 'Made Safe Certified' and 'dermatologically tested' claims offer reassurance, the 'Fairness' claim in the user-provided title is problematic under current Indian advertising standards and CDSCO guidance, which discourages skin whitening claims. The rinse-off format limits the efficacy of active ingredients for concerns like dark spots and acne marks, especially in India's high-UV and humid climate where leave-on treatments are typically more effective for such issues.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The formula contains mild surfactants (Decyl Glucoside, Lauric Acid) and humectants (Glycerin, Sodium PCA), supporting a gentle cleansing action. User reviews frequently praise its non-stripping feel.
Contains Glycerin, Propylene Glycol, Sodium PCA, and Glyceryl Glucoside as humectants, which are known to bind moisture to the skin. Rice Ferment Filtrate also contributes to hydration. User reviews support a hydrated feel post-wash.
Niacinamide and Rice Ferment Filtrate (Rice Water) are known ingredients for brightening and reducing blemishes. However, evidence for the finished product's specific brightening efficacy is ingredient-level, not a clinical study on this face wash.
Niacinamide is known to help reduce the appearance of blemishes and dark spots. Rice water also has anti-inflammatory properties. This is ingredient-level evidence, not finished product clinical data.
Niacinamide is a well-researched ingredient for reducing dark spots and acne marks. Rice water also has properties that may help. However, this is ingredient-level evidence, and a face wash (rinse-off product) has limited contact time for such claims. No finished product study is publicly visible.
Lauric Acid and Niacinamide have anti-acne properties. Rice water also helps calm breakouts. However, 'Acne Clear' is a strong claim for a rinse-off product, and no finished product clinical evidence for acne treatment is publicly visible.
The product is stated to be Made Safe Certified, indicating it has undergone third-party screening for harmful chemicals.
Claimed to be dermatologically tested, which suggests finished product testing for skin compatibility. Details of the testing (method, sample size) are not publicly visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (13 of 21 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Myristic Acid |
Glycerine |
Potassium Hydroxide |
Propylene Glycol |
Stearic Acid |
Decyl Glucoside |
Lauric Acid |
Ethylene Glycol Distearate |
Glyceryl Monostearate |
Sodium PCA |
Phenoxyethanol |
Fermented Rice Water |
Polyquaternium-7 |
Niacinamide |
Titanium Dioxide |
Glyceryl Glucoside |
IFRA Certified Allergen Free Fragrance |
Vitamin E |
Butylated Hydroxytoluene |
Disodium EDTA |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Natural Herbal Facewash with Aloe Vera, Papaya & Vitamin C”
This claim directly contradicts the verified INCI list for the Mamaearth product, which does not contain Aloe Vera, Papaya, or Vitamin C. This is a significant factual inaccuracy if attributed to the Mamaearth product.
“Fairness”
Claims of 'fairness' or 'whitening' can cross into drug territory if implying a therapeutic effect on skin color, especially post-CDSCO 2020 guidance. This product does not hold a drug license.
The formula contains mild surfactants (Decyl Glucoside, Lauric Acid) and humectants (Glycerin, Sodium PCA), supporting a gentle cleansing action. User reviews frequently praise its non-stripping feel.
Evidence visible
Contains Glycerin, Propylene Glycol, Sodium PCA, and Glyceryl Glucoside as humectants, which are known to bind moisture to the skin. Rice Ferment Filtrate also contributes to hydration. User reviews support a hydrated feel post-wash.
Evidence visible
Niacinamide and Rice Ferment Filtrate (Rice Water) are known ingredients for brightening and reducing blemishes. However, evidence for the finished product's specific brightening efficacy is ingredient-level, not a clinical study on this face wash.
Mentioned only
Niacinamide is known to help reduce the appearance of blemishes and dark spots. Rice water also has anti-inflammatory properties. This is ingredient-level evidence, not finished product clinical data.
Mentioned only
Niacinamide is a well-researched ingredient for reducing dark spots and acne marks. Rice water also has properties that may help. However, this is ingredient-level evidence, and a face wash (rinse-off product) has limited contact time for such claims. No finished product study is publicly visible.
Mentioned only
Lauric Acid and Niacinamide have anti-acne properties. Rice water also helps calm breakouts. However, 'Acne Clear' is a strong claim for a rinse-off product, and no finished product clinical evidence for acne treatment is publicly visible.
Mentioned only
The product is stated to be Made Safe Certified, indicating it has undergone third-party screening for harmful chemicals.
Evidence visible
Claimed to be dermatologically tested, which suggests finished product testing for skin compatibility. Details of the testing (method, sample size) are not publicly visible.
Evidence visible
The formula is generally mild with gentle surfactants and humectants. The 'dermatologically tested' and 'Made Safe Certified' claims support broad suitability. User reviews also indicate suitability for various skin types.
Evidence visible
The INCI list does not contain common sulphates like SLS or SLES. Decyl Glucoside is a mild, sulphate-free surfactant.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
