Getting you a comprehensive review of the product
Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This shampoo's marketing makes several ambitious claims, including a 'Sulphate Free' promise that is directly disproven by its own ingredient list, indicating a significant gap between brand claims and product reality.
₹549 • Analysed 20 September 2026
This MAYAMIC CARE shampoo is positioned as a nourishing and conditioning product for both men and women, available at an average price point on Flipkart. However, its 'Sulphate Free' claim is directly contradicted by the presence of SLES in its ingredient list, raising significant ASCI compliance concerns. The formula, containing SLES, may not be ideal for all hair types, especially in India's diverse climate where dryness or sensitivity can be exacerbated. Claims of 'long-lasting moisture throughout the day' and 'anti-hair fall' lack visible evidence, suggesting potential overstatement for the Indian consumer who often seeks tangible results for specific hair concerns.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
This is a general functional claim for a shampoo. No specific finished product evidence is publicly visible to support the extent of 'nourishing & conditioning'.
The retrieved composition lists 'SLES' (Sodium Laureth Sulfate), which is a sulfate. This directly contradicts the 'Sulphate Free' claim. No parabens are listed, so 'Paraben Free' is supported by the absence of contradictory evidence.
This is a general statement of suitability. No specific evidence is required or found.
No finished product studies are publicly visible to support 'deep nourishment' or quantified softness/manageability. For a rinse-off product, 'deep nourishment' is an ambitious claim.
No evidence is publicly visible to support 'long-lasting moisture and shine throughout the day' for dry or grey hair. This is a time-bound claim without substantiation.
The presence of 'SLES' (Sodium Laureth Sulfate) as a primary surfactant suggests the formula may not be as 'mild' or 'gentle' as claimed, especially for maintaining 'natural moisture balance' for all hair types, as SLES can be stripping.
This is a general usage claim. While many shampoos are suitable for daily use, the presence of SLES might be drying for some individuals with daily application.
Common cosmetic benefit for shampoos. No specific finished product evidence is publicly visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (4 of 10 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Cocoamidoproply Betaine |
GHTC |
Glycerine |
SLES |
Disodium, EDTA |
Sodium Chloride |
Perfume |
Water Q.S. |
Biotin |
Salicylic Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified, but 'Perfume' lacks specific allergen disclosure. 'GHTC' is not a recognized INCI.
The ingredient list is provided, but its non-standard format and the contradiction of 'Sulphate Free' by 'SLES' are concerns. 'GHTC' is not a recognized INCI.
No prohibited or restricted ingredients identified. 'GHTC' is not a recognized INCI.
No prohibited or restricted ingredients identified. 'GHTC' is not a recognized INCI.
No prohibited or restricted ingredients identified. 'GHTC' is not a recognized INCI.
No prohibited or restricted ingredients identified. 'GHTC' is not a recognized INCI.
No prohibited or restricted ingredients identified. 'GHTC' is not a recognized INCI.
No prohibited or restricted ingredients identified. 'GHTC' is not a recognized INCI.
No prohibited or restricted ingredients identified. 'GHTC' is not a recognized INCI.
No prohibited or restricted ingredients identified. 'GHTC' is not a recognized INCI.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Sulphate & Paraben Free”
The claim 'Sulphate Free' is directly contradicted by the ingredient list (SLES is present), making it misleading and potentially non-compliant with ASCI Chapter 1 (Truthful and Honest) rules.
“Ideal for dry and grey hair, helps maintain long-lasting moisture and shine throughout the day”
This claim includes a quantified time-bound benefit ('throughout the day') without a published, verifiable study, which raises an ASCI concern under Chapter 1 (Truthful and Honest).
“All Hair Types”
Claiming 'All Hair Types' for a formula containing SLES without specific mildness testing for diverse hair types is an overstatement and may be misleading under ASCI Chapter 1 (Truthful and Honest).
This is a general functional claim for a shampoo. No specific finished product evidence is publicly visible to support the extent of 'nourishing & conditioning'.
Missing
The retrieved composition lists 'SLES' (Sodium Laureth Sulfate), which is a sulfate. This directly contradicts the 'Sulphate Free' claim. No parabens are listed, so 'Paraben Free' is supported by the absence of contradictory evidence.
Missing
This is a general statement of suitability. No specific evidence is required or found.
Missing
No finished product studies are publicly visible to support 'deep nourishment' or quantified softness/manageability. For a rinse-off product, 'deep nourishment' is an ambitious claim.
Missing
No evidence is publicly visible to support 'long-lasting moisture and shine throughout the day' for dry or grey hair. This is a time-bound claim without substantiation.
Missing
The presence of 'SLES' (Sodium Laureth Sulfate) as a primary surfactant suggests the formula may not be as 'mild' or 'gentle' as claimed, especially for maintaining 'natural moisture balance' for all hair types, as SLES can be stripping.
Missing
This is a general usage claim. While many shampoos are suitable for daily use, the presence of SLES might be drying for some individuals with daily application.
Missing
Common cosmetic benefit for shampoos. No specific finished product evidence is publicly visible.
Missing
A rinse-off shampoo cannot realistically 'straighten' hair. Smoothening is a plausible cosmetic effect, but no evidence is publicly visible.
Missing
Common cosmetic benefit for shampoos. No specific finished product evidence is publicly visible.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
