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ApprovedMinimalist's 10% Vitamin C Serum stands out with strong transparency, specific consumer study data, and a well-designed formula that genuinely supports its claims for brighter, more even-toned skin.
₹500 • Analysed 14 September 2026
This Minimalist Vitamin C serum is well-suited for the Indian climate, offering a lightweight, non-greasy, and quick-absorbing formula that won't feel heavy in humidity. Its focus on brightening and dark spot reduction is highly relevant for Fitzpatrick III-V skin types prone to post-inflammatory hyperpigmentation. The brand's transparency with active percentages and consumer study data positions it as a credible option in the competitive Indian skincare market, adhering well to ASCI guidelines for quantified claims.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Supported by consumer study: '88% subjects felt this serum improved skin radiance in 4 weeks.'
Supported by use of 'stabilized Vitamin C derivative Ethyl Ascorbic Acid' with 86% pure Vitamin C content and pH ~4.0.
Ethyl Ascorbic Acid is listed as 3-O-Ethyl Ascorbic Acid in INCI and 1% Acetyl Glucosamine is explicitly stated.
Supported by consumer study: '88% subjects felt this serum improved skin radiance in 4 weeks.' and '90% subjects said their dark spots faded after 8 weeks.'
Specific consumer study result stated on the brand's product page.
Specific consumer study result stated on the brand's product page.
Specific consumer study result stated on the brand's product page.
Statement on brand's product page.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (12 of 21 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand states a patch test (HRIPT) was performed.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Centella Asiatica Leaf Extract |
3-O-Ethyl Ascorbic Acid |
Dimethyl Isosorbide |
Ethoxydiglycol |
Glycerin |
Sodium Gluconate |
Acetyl Glucosamine |
Gluconolactone |
Citric Acid |
Pentylene Glycol |
Sodium Hyaluronate |
Pullulan |
Hydroxyethylcellulose |
Xanthan Gum |
Sclerotium Gum |
Phenoxyethanol |
Ethylhexylglycerin |
Lecithin |
PEG/PPG-17/6 Copolymer |
Trisodium Ethylenediamine Disuccinate |
Sodium Citrate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Supported by consumer study: '88% subjects felt this serum improved skin radiance in 4 weeks.'
Evidence visible
Supported by use of 'stabilized Vitamin C derivative Ethyl Ascorbic Acid' with 86% pure Vitamin C content and pH ~4.0.
Mentioned only
Ethyl Ascorbic Acid is listed as 3-O-Ethyl Ascorbic Acid in INCI and 1% Acetyl Glucosamine is explicitly stated.
Mentioned only
Supported by consumer study: '88% subjects felt this serum improved skin radiance in 4 weeks.' and '90% subjects said their dark spots faded after 8 weeks.'
Evidence visible
Specific consumer study result stated on the brand's product page.
Evidence visible
Specific consumer study result stated on the brand's product page.
Evidence visible
Specific consumer study result stated on the brand's product page.
Evidence visible
Statement on brand's product page.
Evidence visible
Vitamin C (Ethyl Ascorbic Acid) is known to boost collagen, but specific finished product evidence for this claim is not detailed beyond general consumer studies.
Mentioned only
Supported by dermatologist patch testing and gentle PHA inclusion.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand states a patch test (HRIPT) was performed.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Supported by consumer study: '88% subjects felt this serum improved skin radiance in 4 weeks.' and '90% subjects said their dark spots faded after 8 weeks.'
Specific consumer study result stated on the brand's product page.
Specific consumer study result stated on the brand's product page.
Specific consumer study result stated on the brand's product page.
Statement on brand's product page.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Supported by consumer study: '88% subjects felt this serum improved skin radiance in 4 weeks.'
Evidence visible
Supported by use of 'stabilized Vitamin C derivative Ethyl Ascorbic Acid' with 86% pure Vitamin C content and pH ~4.0.
Mentioned only
Ethyl Ascorbic Acid is listed as 3-O-Ethyl Ascorbic Acid in INCI and 1% Acetyl Glucosamine is explicitly stated.
Mentioned only
Supported by consumer study: '88% subjects felt this serum improved skin radiance in 4 weeks.' and '90% subjects said their dark spots faded after 8 weeks.'
Evidence visible
Specific consumer study result stated on the brand's product page.
Evidence visible
Specific consumer study result stated on the brand's product page.
Evidence visible
Specific consumer study result stated on the brand's product page.
Evidence visible
Statement on brand's product page.
Evidence visible
Vitamin C (Ethyl Ascorbic Acid) is known to boost collagen, but specific finished product evidence for this claim is not detailed beyond general consumer studies.
Mentioned only
Supported by dermatologist patch testing and gentle PHA inclusion.
Evidence visible
Public evidence the brand could provide to close verification gaps
