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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This shampoo offers a gentle, hydrating cleanse with good ingredients, but its claims of 'repairing damage' and 'deep hydration' for a rinse-off product are ambitious and should be viewed as cosmetic improvements rather than true treatment.
₹499 • Analysed 26 September 2026
This sulfate-free, hydrating shampoo is well-suited for Indian hair types, especially those prone to dryness or damage from hard water, heat, and pollution. The consistent price point of Rs. 499 for 250ml positions it in the mid-premium segment for shampoos. While the brand makes strong claims like 'repairing damage' and 'preventing frizz,' these are common in the Indian market, but without finished product clinical evidence, they warrant consumer caution under ASCI guidelines.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The INCI lists Sodium Hyaluronate. 'Repairing' is a strong claim for a rinse-off product, typically supported by ingredient-level research rather than finished product studies for shampoos.
Aspirational marketing language, not requiring specific evidence.
The INCI lists Sodium Hyaluronate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (peptides), and various algae extracts (marine antioxidants).
The INCI lists mild surfactants (Sodium Lauroyl Methyl Isethionate, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Coco-Glucoside) and no sulfates (e.g., SLS, SLES).
Humectants (Sodium Hyaluronate, Glycerin, Panthenol) and proteins can hydrate and strengthen, but 'deeply' and 'root to tip' are ambitious for a rinse-off shampoo, relying on ingredient-level theory.
The INCI lists a blend of mild surfactants, supporting a gentle cleansing action.
Humectants like Sodium Hyaluronate and Glycerin are present and can help replenish moisture, based on ingredient research.
A very strong claim for a rinse-off shampoo. While proteins and humectants can offer some support, 'reinforcing barrier' typically requires more robust, leave-on treatments and finished product evidence.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (13 of 23 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Sodium Lauroyl Methyl Isethionate |
Cocamidopropyl Betaine |
Sodium Methyl Oleoyl Taurate |
Lauryl Glucoside |
Coco-Glucoside |
Glycerin |
Sodium Hyaluronate |
Hydrolyzed Pea Protein |
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol |
Fucus Vesiculosus Extract |
Laminaria Digitata Extract |
Spirulina Maxima Extract |
Porphyra Umbilicalis Extract |
Ascophyllum Nodosum Extract |
Panthenol |
Polyquaternium-7 |
PEG-150 Distearate |
Sodium Benzoate |
Potassium Sorbate |
Citric Acid |
Disodium EDTA |
Fragrance |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“preventing dryness, breakage, and frizz.”
Uses absolute language ('preventing') without visible finished product clinical proof, which may be considered non-compliant with ASCI Chapter 1 (Truthful and Honest).
“Repairs Damage”
This claim implies structural repair, which is difficult to substantiate for a rinse-off cosmetic product without finished product clinical proof, potentially violating ASCI Chapter 1 (Truthful and Honest).
The INCI lists Sodium Hyaluronate. 'Repairing' is a strong claim for a rinse-off product, typically supported by ingredient-level research rather than finished product studies for shampoos.
Mentioned only
Aspirational marketing language, not requiring specific evidence.
Missing
The INCI lists Sodium Hyaluronate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (peptides), and various algae extracts (marine antioxidants).
Mentioned only
The INCI lists mild surfactants (Sodium Lauroyl Methyl Isethionate, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Coco-Glucoside) and no sulfates (e.g., SLS, SLES).
Mentioned only
Humectants (Sodium Hyaluronate, Glycerin, Panthenol) and proteins can hydrate and strengthen, but 'deeply' and 'root to tip' are ambitious for a rinse-off shampoo, relying on ingredient-level theory.
Mentioned only
The INCI lists a blend of mild surfactants, supporting a gentle cleansing action.
Mentioned only
Humectants like Sodium Hyaluronate and Glycerin are present and can help replenish moisture, based on ingredient research.
Mentioned only
A very strong claim for a rinse-off shampoo. While proteins and humectants can offer some support, 'reinforcing barrier' typically requires more robust, leave-on treatments and finished product evidence.
Mentioned only
This indicates the formulation process used clinically studied ingredients, not that the finished product itself has undergone clinical testing. The ingredients are present in the INCI.
Mentioned only
Sodium Hyaluronate works at a molecular level, but 'deep' hydration from a rinse-off product is an ambitious claim, relying on ingredient-level properties.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
