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This body butter offers rich hydration but its marketing claims are directly contradicted by its ingredient list, and its extensive essential oil blend poses a significant irritation risk for many.
₹495 • Analysed 22 September 2026
This body butter, rich in traditional Indian ingredients like raw milk and various nut oils, is positioned for deep moisturization, which is beneficial for dry Indian skin, especially in cooler climates. However, its heavy texture might feel occlusive in India's hot and humid summers. The 'Ayush Certified' claim aligns with consumer preference for traditional wellness, but the brand's 'glycerin-free' and 'preservative-free' claims are directly contradicted by its own INCI, which is a significant ASCI concern and undermines consumer trust in a market increasingly seeking transparency. The extensive list of essential oils also poses a high risk for irritation for many Indian skin types, especially those prone to sensitivity or pigmentation.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Claim of 48-hour moisturization requires finished product clinical testing with instrumental measurements, which is not publicly visible.
Formula contains multiple emollients (Shea Butter, Almond Oil, Walnut Oil, Sesame Oil, Sunflower Oil) and humectants (Glycerin, Raw Milk) which are suitable for dry skin.
No specific anti-acne actives are prominently listed. The presence of numerous essential oils and Clove Oil could be irritating for acne-prone skin. No finished product testing for body acne reduction is publicly visible.
This is a brand positioning statement, not a measurable claim. The brand emphasizes traditional preparation methods.
Raw Milk is listed as the first ingredient on the brand's website INCI, supporting its presence. 'Whipping' is a process claim.
The brand's own website INCI list explicitly includes 'Glycerin'. This directly contradicts the 'glycerin-free' claim.
The formula contains emollients (Shea Butter, various oils) and humectants (Raw Milk, Glycerin) that can soften, hydrate, and nourish the skin.
The term 'repairs skin' is ambitious. While emollients can support skin barrier function, true 'repair' often implies specific barrier lipids (e.g., ceramides) or clinical evidence, neither of which is visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (3 of 13 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Raw Milk |
Shea Butter |
Almond Oil |
Walnut Oil |
Sesame Oil |
Sunflower Oil |
Clove Oil |
Vitamin E |
Essential Oils of Lavender, Geranium, Frankincense, Rosemary, Tea Tree, Cedarwood, Patchouli, Vetiver, Ylang Ylang, Lemon, Orange, Grapefruit, Bergamot, Juniper Berry, Cypress, Eucalyptus, Peppermint, Thyme, Basil, Cinnamon, Ginger, Black Pepper, Cardamom, Nutmeg, Bay Leaf, Fennel, Caraway, Coriander, Dill, Anise, Celery, Cumin, Fenugreek, Mustard, Poppy, Nigella, Ajwain, Turmeric, Saffron, Sandalwood, Rose, Jasmine, Lotus, Marigold, Hibiscus, Neem, Tulsi, Brahmi, Bhringraj, Amla, Reetha, Shikakai, Methi, Curry Leaf, Henna, Indigo, Coffee, Cocoa, Green Tea, Aloe Vera |
Glycerin |
Aqua |
Phenoxyethanol |
Ethylhexylglycerin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified, but the extensive list of essential oils raises concerns for allergen labeling if sold in the EU.
INCI list is not in descending order of concentration as required. Contradictory claims ('glycerin-free', 'preservative-free') are a concern.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“48 HR Moisture”
Quantified time-bound claim without publicly visible, verifiable study.
“glycerin-free”
Claim is directly contradicted by the brand's own ingredient list, making it misleading.
“Reduces acne, spots, blemishes”
Quantified or absolute claims of 'reduces' for specific skin concerns like acne, spots, blemishes require clinical proof, which is not visible.
“Reduces ... tan”
Quantified or absolute claims of 'reduces' for specific skin concerns like tan require clinical proof, which is not visible.
“Free of ... other chemicals”
Vague and misleading 'free from' claim that exploits chemophobia.
“without chemicals or preservatives.”
Claim is directly contradicted by the brand's own ingredient list, making it misleading. 'Without chemicals' is also misleading.
Claim of 48-hour moisturization requires finished product clinical testing with instrumental measurements, which is not publicly visible.
Missing
Formula contains multiple emollients (Shea Butter, Almond Oil, Walnut Oil, Sesame Oil, Sunflower Oil) and humectants (Glycerin, Raw Milk) which are suitable for dry skin.
Mentioned only
No specific anti-acne actives are prominently listed. The presence of numerous essential oils and Clove Oil could be irritating for acne-prone skin. No finished product testing for body acne reduction is publicly visible.
Missing
This is a brand positioning statement, not a measurable claim. The brand emphasizes traditional preparation methods.
Missing
Raw Milk is listed as the first ingredient on the brand's website INCI, supporting its presence. 'Whipping' is a process claim.
Mentioned only
The brand's own website INCI list explicitly includes 'Glycerin'. This directly contradicts the 'glycerin-free' claim.
Missing
The formula contains emollients (Shea Butter, various oils) and humectants (Raw Milk, Glycerin) that can soften, hydrate, and nourish the skin.
Mentioned only
The term 'repairs skin' is ambitious. While emollients can support skin barrier function, true 'repair' often implies specific barrier lipids (e.g., ceramides) or clinical evidence, neither of which is visible.
Missing
Walnut oil, almond oil, and sesame oil contain fatty acids, including some omega-3s. Shea butter also contains beneficial fatty acids. These ingredients are listed in the INCI.
Mentioned only
No specific actives for reducing acne, spots, or blemishes are prominently listed. The presence of numerous essential oils and Clove Oil could be irritating. No finished product testing is publicly visible.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
This is a brand positioning statement, not a measurable claim. The brand emphasizes traditional preparation methods.
Raw Milk is listed as the first ingredient on the brand's website INCI, supporting its presence. 'Whipping' is a process claim.
The brand's own website INCI list explicitly includes 'Glycerin'. This directly contradicts the 'glycerin-free' claim.
The formula contains emollients (Shea Butter, various oils) and humectants (Raw Milk, Glycerin) that can soften, hydrate, and nourish the skin.
The term 'repairs skin' is ambitious. While emollients can support skin barrier function, true 'repair' often implies specific barrier lipids (e.g., ceramides) or clinical evidence, neither of which is visible.
No prohibited or restricted ingredients identified, but the extensive list of essential oils raises concerns for allergen labeling if sold in the EU.
INCI list is not in descending order of concentration as required. Contradictory claims ('glycerin-free', 'preservative-free') are a concern.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claim of 48-hour moisturization requires finished product clinical testing with instrumental measurements, which is not publicly visible.
Missing
Formula contains multiple emollients (Shea Butter, Almond Oil, Walnut Oil, Sesame Oil, Sunflower Oil) and humectants (Glycerin, Raw Milk) which are suitable for dry skin.
Mentioned only
No specific anti-acne actives are prominently listed. The presence of numerous essential oils and Clove Oil could be irritating for acne-prone skin. No finished product testing for body acne reduction is publicly visible.
Missing
This is a brand positioning statement, not a measurable claim. The brand emphasizes traditional preparation methods.
Missing
Raw Milk is listed as the first ingredient on the brand's website INCI, supporting its presence. 'Whipping' is a process claim.
Mentioned only
The brand's own website INCI list explicitly includes 'Glycerin'. This directly contradicts the 'glycerin-free' claim.
Missing
The formula contains emollients (Shea Butter, various oils) and humectants (Raw Milk, Glycerin) that can soften, hydrate, and nourish the skin.
Mentioned only
The term 'repairs skin' is ambitious. While emollients can support skin barrier function, true 'repair' often implies specific barrier lipids (e.g., ceramides) or clinical evidence, neither of which is visible.
Missing
Walnut oil, almond oil, and sesame oil contain fatty acids, including some omega-3s. Shea butter also contains beneficial fatty acids. These ingredients are listed in the INCI.
Mentioned only
No specific actives for reducing acne, spots, or blemishes are prominently listed. The presence of numerous essential oils and Clove Oil could be irritating. No finished product testing is publicly visible.
Missing
“48 HR Moisture”
Quantified time-bound claim without publicly visible, verifiable study.
“glycerin-free”
Claim is directly contradicted by the brand's own ingredient list, making it misleading.
“Reduces acne, spots, blemishes”
Quantified or absolute claims of 'reduces' for specific skin concerns like acne, spots, blemishes require clinical proof, which is not visible.
“Reduces ... tan”
Quantified or absolute claims of 'reduces' for specific skin concerns like tan require clinical proof, which is not visible.
“Free of ... other chemicals”
Vague and misleading 'free from' claim that exploits chemophobia.
“without chemicals or preservatives.”
Claim is directly contradicted by the brand's own ingredient list, making it misleading. 'Without chemicals' is also misleading.
Public evidence the brand could provide to close verification gaps
