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Plantae Pure's Keratin Smooth & Shine Shampoo makes ambitious claims for hair growth and control of dandruff/hair fall, but lacks the full ingredient transparency and finished product evidence needed to substantiate them, leaving consumers to rely on ingredient-level promises and brand trust.
₹247 • Analysed 20 September 2026
The Plantae Pure Keratin Smooth & Shine Shampoo is positioned for the Indian market with claims of 'hair growth', 'dandruff and hair fall control', and 'salon-like results naturally'. While the brand discloses 1% Hydrolyzed Keratin and 1% Argan Oil, the lack of a full INCI list is a significant transparency gap under India Cosmetics Rules 2020. Claims like 'hair growth' and 'dandruff/hair fall control' carry a drug boundary risk in India if not substantiated with specific drug actives and clinical evidence. The price point of Rs.249-325 for 200ml is competitive for a sulfate-free shampoo in the Indian market, but the inflated MRP on Flipkart is misleading.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Claim made by the brand. Full INCI not available to verify absence of all sulfates, but the brand explicitly states 'Sulfate-free'.
Brand website and Flipkart list Hydrolyzed Keratin (1%) and Argan Oil (1%) as key ingredients.
The brand website states 'Our sulfate-free herbal shampoo for hair growth'. While some ingredients like Argan Oil and Aloe Vera (mentioned on Flipkart) have general research for hair health, no finished product evidence for 'hair growth' is publicly visible for this shampoo.
Brand website claims 'dandruff and hair fall control'. While some listed ingredients (Aloe Vera, Jojoba Oil) have general benefits, no specific anti-dandruff actives or finished product studies are visible. Hair fall control from a rinse-off product is a high ambition.
Aspirational claim. No specific salon comparison or consumer perception study is publicly visible.
Percentage of Hydrolyzed Keratin (1%) is disclosed. General research supports keratin's role in strengthening hair and improving texture. However, this is ingredient-level evidence, not finished product evidence for 'repairs damaged hair' in this specific formulation.
Percentage of Argan Oil (1%) is disclosed. General research supports argan oil's nourishing and shine-enhancing properties. This is ingredient-level evidence, not finished product evidence.
Claimed complex, but no specific ingredients or finished product evidence for its efficacy are publicly visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Ingredient Transparency
Active percentages are disclosed for the hero ingredient(s).
Standards & Compliance
Usage warnings and directions are clear on the label.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
Full INCI list not publicly available, which is a transparency gap under India Cosmetics Rules 2020. No prohibited ingredients identified from partial list.
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
No prohibited or restricted ingredients identified based on disclosed key ingredients. Full INCI needed for complete assessment.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Perfect herbal shampoo for hair growth”
Claims of 'hair growth' can border on drug claims if not carefully worded and substantiated. While 'herbal shampoo for hair growth' is aspirational, without clinical evidence, it carries a drug boundary risk in India.
“Perfect herbal shampoo for dandruff and hair fall control”
Claims of 'dandruff control' and 'hair fall control' can cross into drug territory if implying treatment of a medical condition without specific drug actives and licensing. 'Control' is a strong word.
“Week 1: Reduced frizz and softer hair; Week 2: Improved smoothness and shine; Week 3: Stronger,…”
Quantified, time-bound claims without disclosed methodology and verifiable study results raise ASCI concerns regarding substantiation.
“Reduces hair fall and breakage”
Claims of 'reduces hair fall' can border on drug claims if implying treatment of a medical condition without specific drug actives and licensing.
Claim made by the brand. Full INCI not available to verify absence of all sulfates, but the brand explicitly states 'Sulfate-free'.
Missing
Brand website and Flipkart list Hydrolyzed Keratin (1%) and Argan Oil (1%) as key ingredients.
Mentioned only
The brand website states 'Our sulfate-free herbal shampoo for hair growth'. While some ingredients like Argan Oil and Aloe Vera (mentioned on Flipkart) have general research for hair health, no finished product evidence for 'hair growth' is publicly visible for this shampoo.
Mentioned only
Brand website claims 'dandruff and hair fall control'. While some listed ingredients (Aloe Vera, Jojoba Oil) have general benefits, no specific anti-dandruff actives or finished product studies are visible. Hair fall control from a rinse-off product is a high ambition.
Mentioned only
Aspirational claim. No specific salon comparison or consumer perception study is publicly visible.
Missing
Percentage of Hydrolyzed Keratin (1%) is disclosed. General research supports keratin's role in strengthening hair and improving texture. However, this is ingredient-level evidence, not finished product evidence for 'repairs damaged hair' in this specific formulation.
Mentioned only
Percentage of Argan Oil (1%) is disclosed. General research supports argan oil's nourishing and shine-enhancing properties. This is ingredient-level evidence, not finished product evidence.
Mentioned only
Claimed complex, but no specific ingredients or finished product evidence for its efficacy are publicly visible.
Missing
Claimed formula, but no specific ingredients or finished product evidence for its efficacy are publicly visible.
Missing
Quantified, time-bound claims are made, but no clinical or consumer perception study methodology, sample size, or results are publicly visible to support these specific timelines.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
