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This shampoo makes ambitious claims about hair loss and growth, but without a visible ingredient list or finished product evidence, consumers are left to trust marketing over verifiable facts.
₹240 • Analysed 15 August 2026
This shampoo targets common Indian men's scalp concerns like oiliness, dandruff, and hair loss, at a competitive price point of ₹240 for 200ml. However, the brand makes ambitious claims about reducing hair loss and promoting hair growth, which are difficult for a rinse-off product to deliver without strong clinical evidence. The lack of a publicly available INCI list is a significant transparency gap, especially given the 'sulphate, paraben & mineral oil free' claims. The 'ideal for all hair types, even for a sensitive scalp' claim without mildness testing also raises an ASCI concern.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Cleansing is a primary function of shampoo. 'Nourishes' is harder for a rinse-off product, but no specific test is visible.
Ambitious claims for a rinse-off product. Evidence is ingredient-level research for Green Tea/Biotin, not for this finished product.
Vague claim, difficult to measure. Evidence is ingredient-level research for Green Tea/Biotin, not for this finished product.
Descriptive claim about target user, no specific test needed.
Balancing act between efficacy and mildness. 'Sulphate-free' supports 'gentle', but no specific mildness test is visible.
Primary function of a shampoo, no specific test needed.
Green Tea has known properties, but efficacy in this specific shampoo for 'combats dandruff' is unproven by finished product testing.
Hibiscus is traditionally used for conditioning, plausible ingredient property.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Reduces hair loss & dandruff”
Quantified/performance claim without a published, verifiable study on the finished product.
“ideal for all hair types, even for a sensitive scalp”
'All skin types' claim for sensitive scalp without mildness testing.
“Biotin, in this shampoo for men, helps improve scalp circulation, and strengthens hair follicles, which helps…”
Quantified/absolute-sounding claims ('increase hair density', 'thicker & fuller') without a published, verifiable study on the finished product.
Cleansing is a primary function of shampoo. 'Nourishes' is harder for a rinse-off product, but no specific test is visible.
Missing
Ambitious claims for a rinse-off product. Evidence is ingredient-level research for Green Tea/Biotin, not for this finished product.
Mentioned only
Vague claim, difficult to measure. Evidence is ingredient-level research for Green Tea/Biotin, not for this finished product.
Mentioned only
Descriptive claim about target user, no specific test needed.
Missing
Balancing act between efficacy and mildness. 'Sulphate-free' supports 'gentle', but no specific mildness test is visible.
Missing
Primary function of a shampoo, no specific test needed.
Missing
Green Tea has known properties, but efficacy in this specific shampoo for 'combats dandruff' is unproven by finished product testing.
Mentioned only
Hibiscus is traditionally used for conditioning, plausible ingredient property.
Mentioned only
Biotin is known for hair health, but its efficacy in a rinse-off shampoo for 'promoting healthy hair growth' is highly questionable without finished product evidence.
Mentioned only
Cannot verify without a publicly available INCI list.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
Descriptive claim about target user, no specific test needed.
Balancing act between efficacy and mildness. 'Sulphate-free' supports 'gentle', but no specific mildness test is visible.
Primary function of a shampoo, no specific test needed.
Green Tea has known properties, but efficacy in this specific shampoo for 'combats dandruff' is unproven by finished product testing.
Hibiscus is traditionally used for conditioning, plausible ingredient property.
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
No prohibited or restricted ingredients identified (INCI not available)
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Cleansing is a primary function of shampoo. 'Nourishes' is harder for a rinse-off product, but no specific test is visible.
Missing
Ambitious claims for a rinse-off product. Evidence is ingredient-level research for Green Tea/Biotin, not for this finished product.
Mentioned only
Vague claim, difficult to measure. Evidence is ingredient-level research for Green Tea/Biotin, not for this finished product.
Mentioned only
Descriptive claim about target user, no specific test needed.
Missing
Balancing act between efficacy and mildness. 'Sulphate-free' supports 'gentle', but no specific mildness test is visible.
Missing
Primary function of a shampoo, no specific test needed.
Missing
Green Tea has known properties, but efficacy in this specific shampoo for 'combats dandruff' is unproven by finished product testing.
Mentioned only
Hibiscus is traditionally used for conditioning, plausible ingredient property.
Mentioned only
Biotin is known for hair health, but its efficacy in a rinse-off shampoo for 'promoting healthy hair growth' is highly questionable without finished product evidence.
Mentioned only
Cannot verify without a publicly available INCI list.
Missing
“Reduces hair loss & dandruff”
Quantified/performance claim without a published, verifiable study on the finished product.
“ideal for all hair types, even for a sensitive scalp”
'All skin types' claim for sensitive scalp without mildness testing.
“Biotin, in this shampoo for men, helps improve scalp circulation, and strengthens hair follicles, which helps…”
Quantified/absolute-sounding claims ('increase hair density', 'thicker & fuller') without a published, verifiable study on the finished product.
Public evidence the brand could provide to close verification gaps
