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Simple's Moisturising Facial Wash delivers a gentle, hydrating cleanse as promised, but some of its more ambitious claims outrun the publicly available evidence for a rinse-off product.
₹283 • Analysed 18 July 2026
For India's hot, humid, higher-pollution days, a cleanser that lifts sweat, sebum and grime without stripping the barrier is the practical fit; hard water in many cities can affect how it lathers and rinses. The product's price varies significantly across platforms, with Myntra, Blinkit, and Zepto offering substantial discounts compared to the brand's MRP and Flipkart. Consumers should compare prices before purchase to find the best deal. The price per ml is competitive for a gentle facial wash. 3 marketing claims could draw ASCI scrutiny under India's advertising code; the ingredient list is the more reliable guide.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Cleansing is a primary function of a facial wash. Moisturising claim is supported by humectants and emollients in the formula, but 'incredibly' is subjective and ambitious for a rinse-off product.
Brand claims 'proven to boost skin moisture from the very first wash' but no detailed clinical study (sample size, method, duration) is publicly visible. 'Non-stripping' is supported by formula logic (humectants, mild co-surfactants).
Cleansing agents (surfactants) are present to remove impurities. The inclusion of humectants and emollients supports the 'minus tight, dry feeling' claim.
INCI confirms absence of traditional soap (saponified oils/fatty acids). Uses synthetic surfactants.
Claimed as dermatologically tested and non-comedogenic, which supports suitability for many skin types. However, SLES can be a concern for some very sensitive individuals.
Supported by 'dermatologically tested', 'hypoallergenic', 'non-comedogenic', 'ophthalmologically tested' claims and the inclusion of soothing ingredients like Panthenol and Bisabolol.
Brand states testing was done. No specific study details (sample size, duration) are provided, but this is a standard claim for safety.
Brand states testing was done. No specific study details are provided.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (13 of 24 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Iodopropynyl Butylcarbamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Sodium Laureth Sulfate |
Decyl Glucoside |
Cocamidopropyl Betaine |
Glycerin |
PEG-55 Propylene Glycol Oleate |
Propylene Glycol |
Sodium Chloride |
Panthenol |
PEG-7 Glyceryl Cocoate |
Phenoxyethanol |
Glycol Distearate |
Tocopheryl Acetate |
Polyquaternium-39 |
Cocamide MEA |
Laureth-10 |
Disodium EDTA |
Sodium Benzoate |
Hydroxypropyl Cyclodextrin |
Pantolactone |
Benzoic Acid |
Bisabolol |
Iodopropynyl Butylcarbamate |
Citric Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified. Iodopropynyl Butylcarbamate is restricted in rinse-off products to 0.02% and is generally safe at this level.
No prohibited or restricted ingredients identified. INCI list is provided as per regulations.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Cleansing is a primary function of a facial wash. Moisturising claim is supported by humectants and emollients in the formula, but 'incredibly' is subjective and ambitious for a rinse-off product.
Mentioned only
Brand claims 'proven to boost skin moisture from the very first wash' but no detailed clinical study (sample size, method, duration) is publicly visible. 'Non-stripping' is supported by formula logic (humectants, mild co-surfactants).
Evidence visible
Cleansing agents (surfactants) are present to remove impurities. The inclusion of humectants and emollients supports the 'minus tight, dry feeling' claim.
Mentioned only
INCI confirms absence of traditional soap (saponified oils/fatty acids). Uses synthetic surfactants.
Evidence visible
Claimed as dermatologically tested and non-comedogenic, which supports suitability for many skin types. However, SLES can be a concern for some very sensitive individuals.
Evidence visible
Supported by 'dermatologically tested', 'hypoallergenic', 'non-comedogenic', 'ophthalmologically tested' claims and the inclusion of soothing ingredients like Panthenol and Bisabolol.
Evidence visible
Brand states testing was done. No specific study details (sample size, duration) are provided, but this is a standard claim for safety.
Evidence visible
Brand states testing was done. No specific study details are provided.
Evidence visible
Supported by 'free from alcohol, mineral oils, artificial colours and perfume'. However, 'harsh chemicals' is subjective; Sodium Laureth Sulfate (SLES) can be considered harsh by some, despite being a common and generally safe surfactant.
Evidence visible
INCI confirms absence of listed ingredients (no 'Alcohol Denat.', 'Mineral Oil', 'Parfum', or colorants).
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Iodopropynyl Butylcarbamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Cleansing agents (surfactants) are present to remove impurities. The inclusion of humectants and emollients supports the 'minus tight, dry feeling' claim.
INCI confirms absence of traditional soap (saponified oils/fatty acids). Uses synthetic surfactants.
Claimed as dermatologically tested and non-comedogenic, which supports suitability for many skin types. However, SLES can be a concern for some very sensitive individuals.
Supported by 'dermatologically tested', 'hypoallergenic', 'non-comedogenic', 'ophthalmologically tested' claims and the inclusion of soothing ingredients like Panthenol and Bisabolol.
Brand states testing was done. No specific study details (sample size, duration) are provided, but this is a standard claim for safety.
Brand states testing was done. No specific study details are provided.
No prohibited or restricted ingredients identified. Iodopropynyl Butylcarbamate is restricted in rinse-off products to 0.02% and is generally safe at this level.
No prohibited or restricted ingredients identified. INCI list is provided as per regulations.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Cleansing is a primary function of a facial wash. Moisturising claim is supported by humectants and emollients in the formula, but 'incredibly' is subjective and ambitious for a rinse-off product.
Mentioned only
Brand claims 'proven to boost skin moisture from the very first wash' but no detailed clinical study (sample size, method, duration) is publicly visible. 'Non-stripping' is supported by formula logic (humectants, mild co-surfactants).
Evidence visible
Cleansing agents (surfactants) are present to remove impurities. The inclusion of humectants and emollients supports the 'minus tight, dry feeling' claim.
Mentioned only
INCI confirms absence of traditional soap (saponified oils/fatty acids). Uses synthetic surfactants.
Evidence visible
Claimed as dermatologically tested and non-comedogenic, which supports suitability for many skin types. However, SLES can be a concern for some very sensitive individuals.
Evidence visible
Supported by 'dermatologically tested', 'hypoallergenic', 'non-comedogenic', 'ophthalmologically tested' claims and the inclusion of soothing ingredients like Panthenol and Bisabolol.
Evidence visible
Brand states testing was done. No specific study details (sample size, duration) are provided, but this is a standard claim for safety.
Evidence visible
Brand states testing was done. No specific study details are provided.
Evidence visible
Supported by 'free from alcohol, mineral oils, artificial colours and perfume'. However, 'harsh chemicals' is subjective; Sodium Laureth Sulfate (SLES) can be considered harsh by some, despite being a common and generally safe surfactant.
Evidence visible
INCI confirms absence of listed ingredients (no 'Alcohol Denat.', 'Mineral Oil', 'Parfum', or colorants).
Evidence visible
Public evidence the brand could provide to close verification gaps
