Getting you a comprehensive review of the product
Reading every ingredient in the formula…
Reading every ingredient in the formula…
Join The Clean Sheet™ community
Science-backed beauty tips, ingredient alerts, and early access. Straight to your WhatsApp.
Join for free →
Simple's Rich Moisturiser delivers on its 'kind to skin' promise with a gentle, active-rich formula, but its hydration claims are more ambitious than the visible evidence, and the undeclared UV filters are a notable transparency gap.
₹346 • Analysed 18 July 2026
In India's warm, humid climate a lighter leave-on layer tends to wear more comfortably; how it feels can shift between air-conditioned indoors and humid outdoors. The product's price is fairly consistent across major Indian e-commerce platforms, with significant discounts often available, making it an affordable option. The MRP varies slightly between Rs.475 and Rs.499 depending on the retailer. 1 marketing claim could draw ASCI scrutiny under India's advertising code; the ingredient list is the more reliable guide.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Claim is consistently made across platforms. While no specific study details (sample size, method) are provided, 'dermatologically tested' implies finished product testing.
Consistently claimed. 'Non-comedogenic' implies finished product testing, though no details are provided.
Consistently claimed. 'Hypoallergenic' implies finished product testing, though no details are provided.
The INCI list does not contain 'Parfum' or 'Fragrance' and is free of common artificial colors. The brand consistently emphasizes this.
Supported by 'dermatologically tested', 'non-comedogenic', 'hypoallergenic', and 'free-from' claims. The ingredient profile is generally mild.
General cosmetic claim supported by the presence of humectants (Glycerin, Panthenol, Urea) and emollients in the formula.
Claimed to 'instantly doubles skin's hydration and works for up to 12 hours'. This is a quantified claim, but no specific clinical study details (methodology, sample size) are publicly visible to fully substantiate the duration.
This is a stronger, quantified claim than 12-hour, appearing on some Indian platforms. No specific clinical study details (methodology, sample size) are publicly visible to fully substantiate this duration.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (19 of 30 ingredients matched); no cosmetics-prohibited ingredient found.
Ethylhexyl Methoxycinnamate: Most widely used UVB filter globally
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Ethylhexyl Methoxycinnamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand references recyclable / PCR packaging.
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Glycerin |
Coco-Caprylate/Caprate |
Polyglyceryl-3 Methylglucose Distearate |
Ethylhexyl Methoxycinnamate |
Stearyl Alcohol |
Niacinamide |
Butyl Methoxydibenzoylmethane |
Polyacrylamide |
Stearic Acid |
Panthenol |
Caprylyl Glycol |
C13-14 Isoparaffin |
Phenoxyethanol |
Laureth-7 |
Disodium EDTA |
Sodium Hydroxide |
Pantolactone |
Tocopheryl Acetate |
BHT |
Bisabolol |
Citric Acid |
Pentylene Glycol |
Urea |
Lactic Acid |
Sodium Lactate |
Serine |
Sorbitol |
Sodium Chloride |
Allantoin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Free from over 2,000 harsh chemicals”
This is an absolute claim ('over 2,000') without a verifiable list or methodology, which could be considered misleading under ASCI guidelines.
Claim is consistently made across platforms. While no specific study details (sample size, method) are provided, 'dermatologically tested' implies finished product testing.
Evidence visible
Consistently claimed. 'Non-comedogenic' implies finished product testing, though no details are provided.
Evidence visible
Consistently claimed. 'Hypoallergenic' implies finished product testing, though no details are provided.
Evidence visible
The INCI list does not contain 'Parfum' or 'Fragrance' and is free of common artificial colors. The brand consistently emphasizes this.
Evidence visible
Supported by 'dermatologically tested', 'non-comedogenic', 'hypoallergenic', and 'free-from' claims. The ingredient profile is generally mild.
Evidence visible
General cosmetic claim supported by the presence of humectants (Glycerin, Panthenol, Urea) and emollients in the formula.
Evidence visible
Claimed to 'instantly doubles skin's hydration and works for up to 12 hours'. This is a quantified claim, but no specific clinical study details (methodology, sample size) are publicly visible to fully substantiate the duration.
Evidence visible
This is a stronger, quantified claim than 12-hour, appearing on some Indian platforms. No specific clinical study details (methodology, sample size) are publicly visible to fully substantiate this duration.
Evidence visible
INCI confirms Niacinamide, Panthenol (Pro-Vitamin B5), and Tocopheryl Acetate (Vitamin E) are present. Niacinamide is high in the INCI, suggesting meaningful concentration.
Mentioned only
Supported by the presence of Niacinamide, which has ingredient-level research for evening skin tone and improving texture. No finished product evidence for this specific claim is visible.
Mentioned only
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
Ethylhexyl Methoxycinnamate: Most widely used UVB filter globally
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Ethylhexyl Methoxycinnamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand references recyclable / PCR packaging.
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
The INCI list does not contain 'Parfum' or 'Fragrance' and is free of common artificial colors. The brand consistently emphasizes this.
Supported by 'dermatologically tested', 'non-comedogenic', 'hypoallergenic', and 'free-from' claims. The ingredient profile is generally mild.
General cosmetic claim supported by the presence of humectants (Glycerin, Panthenol, Urea) and emollients in the formula.
Claimed to 'instantly doubles skin's hydration and works for up to 12 hours'. This is a quantified claim, but no specific clinical study details (methodology, sample size) are publicly visible to fully substantiate the duration.
This is a stronger, quantified claim than 12-hour, appearing on some Indian platforms. No specific clinical study details (methodology, sample size) are publicly visible to fully substantiate this duration.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claim is consistently made across platforms. While no specific study details (sample size, method) are provided, 'dermatologically tested' implies finished product testing.
Evidence visible
Consistently claimed. 'Non-comedogenic' implies finished product testing, though no details are provided.
Evidence visible
Consistently claimed. 'Hypoallergenic' implies finished product testing, though no details are provided.
Evidence visible
The INCI list does not contain 'Parfum' or 'Fragrance' and is free of common artificial colors. The brand consistently emphasizes this.
Evidence visible
Supported by 'dermatologically tested', 'non-comedogenic', 'hypoallergenic', and 'free-from' claims. The ingredient profile is generally mild.
Evidence visible
General cosmetic claim supported by the presence of humectants (Glycerin, Panthenol, Urea) and emollients in the formula.
Evidence visible
Claimed to 'instantly doubles skin's hydration and works for up to 12 hours'. This is a quantified claim, but no specific clinical study details (methodology, sample size) are publicly visible to fully substantiate the duration.
Evidence visible
This is a stronger, quantified claim than 12-hour, appearing on some Indian platforms. No specific clinical study details (methodology, sample size) are publicly visible to fully substantiate this duration.
Evidence visible
INCI confirms Niacinamide, Panthenol (Pro-Vitamin B5), and Tocopheryl Acetate (Vitamin E) are present. Niacinamide is high in the INCI, suggesting meaningful concentration.
Mentioned only
Supported by the presence of Niacinamide, which has ingredient-level research for evening skin tone and improving texture. No finished product evidence for this specific claim is visible.
Mentioned only
“Free from over 2,000 harsh chemicals”
This is an absolute claim ('over 2,000') without a verifiable list or methodology, which could be considered misleading under ASCI guidelines.
