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Join for free →This serum offers a strong active profile for brightening and antioxidant benefits, but the brand needs to significantly improve its ingredient transparency and provide verifiable evidence for its professional endorsement claims to fully earn consumer trust.
₹1,239 • Analysed 1 September 2026
This SkinInspired Vitamin C serum is positioned at a premium price point within the Indian market, competing with other active-focused serums. Its claims of brightening and fading dark spots are highly relevant for Indian skin tones prone to hyperpigmentation. The 'Dermatologist-Recommended' claims, while common, lack specific substantiation and could attract ASCI scrutiny. The formula's lightweight nature and 'Good for Summers' claim are well-suited for India's often hot and humid climate, addressing a key consumer concern about heavy products.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The brand explicitly states 20% Ethyl Ascorbic Acid (EAA) in the product name and description. EAA is a known skin brightening agent.
Contains humectants like Propanediol and Sodium Hyaluronate which support moisturization and smooth feel.
Vitamin C (EAA) is known for antioxidant and collagen-boosting properties, supporting anti-ageing, radiance, and brightening. Smoothening is a common cosmetic effect. 'Cleansing' is an unusual claim for a serum and is not supported by the ingredient list.
Vitamin C (EAA) is known to stimulate collagen production. However, no finished product study is provided to confirm this specific product's collagen-boosting effect.
While EAA is generally well-tolerated, 'all skin types' for an active serum is a broad claim without specific mildness testing data. 'Good for summers' implies a lightweight, non-comedogenic formula, which is plausible for a serum.
Claim stated, but no certification or specific evidence publicly visible. Assumed true as per brand statement.
20% Ethyl Ascorbic Acid is a potent form of Vitamin C known for skin brightening. This claim is well-aligned with the hero active.
Vitamin C and Ferulic Acid are known to reduce melanin production and aid in fading dark spots. However, no finished product clinical study is provided to quantify this effect for this specific serum.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (10 of 15 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Ethyl Ascorbic Acid |
Nonapeptide Solution |
Ethoxydiglycol |
Butylene Glycol |
Glutathione |
Tocopherol |
Panthenol |
Dipotassium Glycyrrhizate |
Ferulic Acid |
Hydroxyethylcellulose |
Propanediol |
Sodium Hyaluronate |
Parfum |
Sodium Gluconate |
Aqua |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
INCI list not in descending order of concentration as required by India Cosmetics Rules 2020.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Dermatologist-Recommended & Safe for Daily Use”
Claim uses 'Dermatologist-Recommended' without publicly visible supporting evidence or methodology for the recommendation.
“Trusted, Recommended and Used by 100s of Dermats.”
Claim uses 'Recommended by 100s of Dermats' without publicly visible supporting evidence or methodology.
The brand explicitly states 20% Ethyl Ascorbic Acid (EAA) in the product name and description. EAA is a known skin brightening agent.
Mentioned only
Contains humectants like Propanediol and Sodium Hyaluronate which support moisturization and smooth feel.
Mentioned only
Vitamin C (EAA) is known for antioxidant and collagen-boosting properties, supporting anti-ageing, radiance, and brightening. Smoothening is a common cosmetic effect. 'Cleansing' is an unusual claim for a serum and is not supported by the ingredient list.
Mentioned only
Vitamin C (EAA) is known to stimulate collagen production. However, no finished product study is provided to confirm this specific product's collagen-boosting effect.
Mentioned only
While EAA is generally well-tolerated, 'all skin types' for an active serum is a broad claim without specific mildness testing data. 'Good for summers' implies a lightweight, non-comedogenic formula, which is plausible for a serum.
Missing
Claim stated, but no certification or specific evidence publicly visible. Assumed true as per brand statement.
Missing
20% Ethyl Ascorbic Acid is a potent form of Vitamin C known for skin brightening. This claim is well-aligned with the hero active.
Mentioned only
Vitamin C and Ferulic Acid are known to reduce melanin production and aid in fading dark spots. However, no finished product clinical study is provided to quantify this effect for this specific serum.
Mentioned only
Vitamin C is a well-researched anti-aging ingredient that boosts collagen. The claim is plausible at an ingredient level, but lacks finished product evidence.
Mentioned only
These are common formulation goals for serums. 'Non-comedogenic' is a safety claim that typically requires testing, but no specific test data is provided. The ingredient profile (water-based, no heavy occlusives) supports 'lightweight' and 'non-greasy'.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Vitamin C (EAA) is known for antioxidant and collagen-boosting properties, supporting anti-ageing, radiance, and brightening. Smoothening is a common cosmetic effect. 'Cleansing' is an unusual claim for a serum and is not supported by the ingredient list.
Vitamin C (EAA) is known to stimulate collagen production. However, no finished product study is provided to confirm this specific product's collagen-boosting effect.
While EAA is generally well-tolerated, 'all skin types' for an active serum is a broad claim without specific mildness testing data. 'Good for summers' implies a lightweight, non-comedogenic formula, which is plausible for a serum.
Claim stated, but no certification or specific evidence publicly visible. Assumed true as per brand statement.
20% Ethyl Ascorbic Acid is a potent form of Vitamin C known for skin brightening. This claim is well-aligned with the hero active.
Vitamin C and Ferulic Acid are known to reduce melanin production and aid in fading dark spots. However, no finished product clinical study is provided to quantify this effect for this specific serum.
No prohibited or restricted ingredients identified
INCI list not in descending order of concentration as required by India Cosmetics Rules 2020.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
The brand explicitly states 20% Ethyl Ascorbic Acid (EAA) in the product name and description. EAA is a known skin brightening agent.
Mentioned only
Contains humectants like Propanediol and Sodium Hyaluronate which support moisturization and smooth feel.
Mentioned only
Vitamin C (EAA) is known for antioxidant and collagen-boosting properties, supporting anti-ageing, radiance, and brightening. Smoothening is a common cosmetic effect. 'Cleansing' is an unusual claim for a serum and is not supported by the ingredient list.
Mentioned only
Vitamin C (EAA) is known to stimulate collagen production. However, no finished product study is provided to confirm this specific product's collagen-boosting effect.
Mentioned only
While EAA is generally well-tolerated, 'all skin types' for an active serum is a broad claim without specific mildness testing data. 'Good for summers' implies a lightweight, non-comedogenic formula, which is plausible for a serum.
Missing
Claim stated, but no certification or specific evidence publicly visible. Assumed true as per brand statement.
Missing
20% Ethyl Ascorbic Acid is a potent form of Vitamin C known for skin brightening. This claim is well-aligned with the hero active.
Mentioned only
Vitamin C and Ferulic Acid are known to reduce melanin production and aid in fading dark spots. However, no finished product clinical study is provided to quantify this effect for this specific serum.
Mentioned only
Vitamin C is a well-researched anti-aging ingredient that boosts collagen. The claim is plausible at an ingredient level, but lacks finished product evidence.
Mentioned only
These are common formulation goals for serums. 'Non-comedogenic' is a safety claim that typically requires testing, but no specific test data is provided. The ingredient profile (water-based, no heavy occlusives) supports 'lightweight' and 'non-greasy'.
Missing
“Dermatologist-Recommended & Safe for Daily Use”
Claim uses 'Dermatologist-Recommended' without publicly visible supporting evidence or methodology for the recommendation.
“Trusted, Recommended and Used by 100s of Dermats.”
Claim uses 'Recommended by 100s of Dermats' without publicly visible supporting evidence or methodology.
Public evidence the brand could provide to close verification gaps