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While clinically proven for its core retinol benefits, this serum's credibility is severely undermined by false claims about its ingredients, making it a high-risk choice for the informed consumer.
₹594 • Analysed 18 July 2026
Actives like this can raise sun sensitivity, which India's high year-round UV makes significant, so pairing with a daytime SPF is important; the lighter the vehicle, the better it tends to wear in heat and humidity. The product has a consistent MRP of Rs.699 across major platforms, but is frequently available at a discounted price of Rs.594, making it a mid-range option for a 0.1% retinol serum. 4 marketing claims could draw ASCI scrutiny under India's advertising code; the ingredient list is the more reliable guide.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Retinol is present in the INCI. Its position after Phenoxyethanol is consistent with a concentration of 0.1% (below 1%).
Bakuchiol (Psoralea Corylifolia Seed Extract or similar INCI name) is not listed in the retrieved INCI list, which matches the brand's own website INCI. This claim is directly contradicted.
Brand website states 'Clinically proven to reduce wrinkles by 30% in 8 weeks' based on 'a clinical study conducted with 35 subjects over 8 weeks'. This is strong finished-product clinical evidence.
Retinol is generally known to boost cell turnover, but no finished-product study specific to this product's effect on cell turnover is publicly visible.
Brand website states 'Clinically proven to reduce hyperpigmentation by 28% in 8 weeks' based on 'a clinical study conducted with 35 subjects over 8 weeks'. This is strong finished-product clinical evidence.
Brand states testing was done. While no specific report is visible for this claim, the presence of other clinical studies supports the general claim of testing.
The INCI list explicitly includes 'Fragrance'. This claim is directly contradicted by the product's own ingredient list.
The retrieved INCI list does not contain mineral oil, dyes, parabens, or sulfates, supporting these claims.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (14 of 28 ingredients matched); no cosmetics-prohibited ingredient found.
Cyclopentasiloxane: D5 bioaccumulates in aquatic environment
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Contains a retinoid (retinol) - generally advised against during pregnancy. Not a general-safety issue.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Ethylhexyl Methoxycrylene |
Diethylhexyl Carbonate |
Diethylene Glycol Monoethyl Ether |
Glycerin |
Tetrahexyldecyl Ascorbate |
Dimethylmethoxy Chromanol |
Physalis Angulata Extract |
Caprylic/Capric Triglyceride |
Cyclopentasiloxane |
Phenyl Trimethicone |
Dimethiconol |
C12-15 Alkyl Benzoate |
Dimethicone Crosspolymer |
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer |
Phenoxyethanol |
Ethylhexylglycerin |
Methyl Glucose Sesquistearate |
Behenyl Alcohol |
Trisodium Ethylenediamine Disuccinate |
Pentylene Glycol |
4-T-Butylcyclohexanol |
Pentaerythrityl Distearate |
Butylhydroxytoluene |
Retinol |
Polysorbate 20 |
Sodium Metabisulfite |
Fragrance |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“1% Bakuchiol”
Claiming the presence of an active ingredient (Bakuchiol) that is not listed in the product's INCI is misleading advertising under ASCI Chapter 1 (Truthful and Honest).
“Fragrance-Free”
Claiming 'Fragrance-Free' while 'Fragrance' is listed in the INCI is a false claim and misleading advertising under ASCI Chapter 1 (Truthful and Honest).
“For all skin types”
Claiming 'For all skin types' for an active-heavy product like a retinol serum, especially one containing fragrance, without specific mildness testing, can be misleading under ASCI Chapter 4 (Personal Care & Health).
“72-hour hydration”
A quantified time-bound claim like '72-hour hydration' requires a published, verifiable study to be compliant with ASCI Chapter 1 (Truthful and Honest).
Retinol is present in the INCI. Its position after Phenoxyethanol is consistent with a concentration of 0.1% (below 1%).
Mentioned only
Bakuchiol (Psoralea Corylifolia Seed Extract or similar INCI name) is not listed in the retrieved INCI list, which matches the brand's own website INCI. This claim is directly contradicted.
Missing
Brand website states 'Clinically proven to reduce wrinkles by 30% in 8 weeks' based on 'a clinical study conducted with 35 subjects over 8 weeks'. This is strong finished-product clinical evidence.
Evidence visible
Retinol is generally known to boost cell turnover, but no finished-product study specific to this product's effect on cell turnover is publicly visible.
Mentioned only
Brand website states 'Clinically proven to reduce hyperpigmentation by 28% in 8 weeks' based on 'a clinical study conducted with 35 subjects over 8 weeks'. This is strong finished-product clinical evidence.
Evidence visible
Brand states testing was done. While no specific report is visible for this claim, the presence of other clinical studies supports the general claim of testing.
Evidence visible
The INCI list explicitly includes 'Fragrance'. This claim is directly contradicted by the product's own ingredient list.
Missing
The retrieved INCI list does not contain mineral oil, dyes, parabens, or sulfates, supporting these claims.
Evidence visible
Brand states the product is non-comedogenic. No specific test report for this claim is publicly visible, but it's a common claim for cosmetic products.
Evidence visible
Retinol is a potent active that can cause irritation, especially for sensitive skin or new users. The presence of 'Fragrance' further increases the risk for sensitive skin. No specific mildness testing for 'all skin types' is publicly visible.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Contains a retinoid (retinol) - generally advised against during pregnancy. Not a general-safety issue.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Retinol is generally known to boost cell turnover, but no finished-product study specific to this product's effect on cell turnover is publicly visible.
Brand website states 'Clinically proven to reduce hyperpigmentation by 28% in 8 weeks' based on 'a clinical study conducted with 35 subjects over 8 weeks'. This is strong finished-product clinical evidence.
Brand states testing was done. While no specific report is visible for this claim, the presence of other clinical studies supports the general claim of testing.
The INCI list explicitly includes 'Fragrance'. This claim is directly contradicted by the product's own ingredient list.
The retrieved INCI list does not contain mineral oil, dyes, parabens, or sulfates, supporting these claims.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Retinol is present in the INCI. Its position after Phenoxyethanol is consistent with a concentration of 0.1% (below 1%).
Mentioned only
Bakuchiol (Psoralea Corylifolia Seed Extract or similar INCI name) is not listed in the retrieved INCI list, which matches the brand's own website INCI. This claim is directly contradicted.
Missing
Brand website states 'Clinically proven to reduce wrinkles by 30% in 8 weeks' based on 'a clinical study conducted with 35 subjects over 8 weeks'. This is strong finished-product clinical evidence.
Evidence visible
Retinol is generally known to boost cell turnover, but no finished-product study specific to this product's effect on cell turnover is publicly visible.
Mentioned only
Brand website states 'Clinically proven to reduce hyperpigmentation by 28% in 8 weeks' based on 'a clinical study conducted with 35 subjects over 8 weeks'. This is strong finished-product clinical evidence.
Evidence visible
Brand states testing was done. While no specific report is visible for this claim, the presence of other clinical studies supports the general claim of testing.
Evidence visible
The INCI list explicitly includes 'Fragrance'. This claim is directly contradicted by the product's own ingredient list.
Missing
The retrieved INCI list does not contain mineral oil, dyes, parabens, or sulfates, supporting these claims.
Evidence visible
Brand states the product is non-comedogenic. No specific test report for this claim is publicly visible, but it's a common claim for cosmetic products.
Evidence visible
Retinol is a potent active that can cause irritation, especially for sensitive skin or new users. The presence of 'Fragrance' further increases the risk for sensitive skin. No specific mildness testing for 'all skin types' is publicly visible.
Missing
“1% Bakuchiol”
Claiming the presence of an active ingredient (Bakuchiol) that is not listed in the product's INCI is misleading advertising under ASCI Chapter 1 (Truthful and Honest).
“Fragrance-Free”
Claiming 'Fragrance-Free' while 'Fragrance' is listed in the INCI is a false claim and misleading advertising under ASCI Chapter 1 (Truthful and Honest).
“For all skin types”
Claiming 'For all skin types' for an active-heavy product like a retinol serum, especially one containing fragrance, without specific mildness testing, can be misleading under ASCI Chapter 4 (Personal Care & Health).
“72-hour hydration”
A quantified time-bound claim like '72-hour hydration' requires a published, verifiable study to be compliant with ASCI Chapter 1 (Truthful and Honest).
Public evidence the brand could provide to close verification gaps
