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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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While formulated with a gentle base and promising actives, this shampoo's ambitious claims, particularly the 'Fragrance-Free' assertion and quantified hair fall reduction, outrun the publicly visible evidence and ingredient list.
₹319 • Analysed 13 October 2026
This shampoo is positioned for hair fall control, a prevalent concern in India, especially given environmental factors and hard water. Its sulfate-free formulation is a positive for Indian consumers seeking gentler cleansing. While the MRP of Rs. 399 for 200ml is mid-range, frequent discounts make it more accessible. However, the 'Fragrance-Free' claim is directly contradicted by the presence of Mentha Piperita Oil, which is an ASCI concern. Additionally, ambitious claims like '50% reduction in hair fall in 4 weeks' on platforms like Amazon lack publicly visible clinical substantiation, warranting ASCI scrutiny.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
While ingredients like Pisum Sativum Sprout Extract and Lupinus Albus Extract have ingredient-level research for hair fall reduction, no finished product study for this shampoo is publicly visible. Shampoo is a rinse-off product, limiting contact time for actives.
Ingredients like Hydroxypropyltrimonium Hydrolyzed Wheat Protein and Panthenol are known to condition and strengthen hair. However, no finished product test for this specific shampoo is publicly visible.
Actives like Malus Domestica Fruit Cell Culture Extract, Pisum Sativum Sprout Extract, and Bis (Tripeptide-1) Copper Acetate are associated with hair growth in ingredient studies. However, a shampoo's contact time is very short, making significant 'growth boosting' claims difficult to substantiate for the finished product. No finished product study is publicly visible.
Bis (Tripeptide-1) Copper Acetate (Peptide) and Malus Domestica Fruit Cell Culture Extract (Stem Cell) are listed high in the INCI, indicating meaningful concentrations.
The brand states 'Dermatologically Tested,' which implies finished product testing. However, no specific details of the test (e.g., type of test, sample size, duration, results) are publicly visible to verify the claim's rigor.
The INCI lists 'Mentha Piperita Oil' (Peppermint Oil), which provides a scent and is considered a fragrance ingredient. This directly contradicts the 'Fragrance-Free' claim.
The INCI list does not contain common sulfates such as Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES).
The INCI list does not contain common parabens (e.g., Methylparaben, Propylparaben).
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (18 of 38 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Sodium Cocoyl Isethionate |
Cocamidopropyl Betaine |
Glycerin |
Sodium Lauroyl Sarcosinate |
Sodium Cocoyl Glycinate |
Cocamidopropyl Hydroxysultaine |
Capryloyl/Caproyl Methyl Glucamide |
Lauroyl/Myristoyl Methyl Glucamide |
Glycol Distearate |
Bis (Tripeptide-1) Copper Acetate |
Caprylyl Glycol |
Hydroxypropyltrimonium Hydrolyzed Wheat Protein |
Limnanthes Alba (Meadowfoam) Seed Oil |
Malus Domestica Fruit Cell Culture Extract |
Xanthan Gum |
Lecithin |
Polyquaternium-7 |
Panthenol |
Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein |
Butylene Glycol |
Lupinus Albus Extract |
Emblica Officinalis Extract |
Polyquaternium-44 |
Pisum Sativum Sprout Extract |
Acrylates/Steareth-20 Methacrylate Crosspolymer |
Bis-Diisopropanolamino-Pg-Propyl Disiloxane/Bis-Vinyl Dimethicone Copolymer |
PPG-5-Ceteth-20 |
Divinyldimethicone/Dimethicone Copolymer |
C12-13 Alketh-23 |
C12-13 Alketh-3 |
Sodium Gluconate |
Triethanolamine |
Mentha Piperita Oil |
Citric Acid |
Phenoxyethanol |
Ethylhexylglycerin |
Sodium Benzoate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Fragrance-Free”
This claim is directly contradicted by the product's ingredient list, which includes Mentha Piperita Oil (Peppermint Oil), a known fragrance ingredient.
“Reduces Hair Fall by 50% in 4 Weeks”
This quantified claim lacks publicly visible, verifiable study details (sample size, duration, methodology, results) to support its ambitious assertion.
While ingredients like Pisum Sativum Sprout Extract and Lupinus Albus Extract have ingredient-level research for hair fall reduction, no finished product study for this shampoo is publicly visible. Shampoo is a rinse-off product, limiting contact time for actives.
Missing
Ingredients like Hydroxypropyltrimonium Hydrolyzed Wheat Protein and Panthenol are known to condition and strengthen hair. However, no finished product test for this specific shampoo is publicly visible.
Mentioned only
Actives like Malus Domestica Fruit Cell Culture Extract, Pisum Sativum Sprout Extract, and Bis (Tripeptide-1) Copper Acetate are associated with hair growth in ingredient studies. However, a shampoo's contact time is very short, making significant 'growth boosting' claims difficult to substantiate for the finished product. No finished product study is publicly visible.
Missing
Bis (Tripeptide-1) Copper Acetate (Peptide) and Malus Domestica Fruit Cell Culture Extract (Stem Cell) are listed high in the INCI, indicating meaningful concentrations.
Mentioned only
The brand states 'Dermatologically Tested,' which implies finished product testing. However, no specific details of the test (e.g., type of test, sample size, duration, results) are publicly visible to verify the claim's rigor.
Evidence visible
The INCI lists 'Mentha Piperita Oil' (Peppermint Oil), which provides a scent and is considered a fragrance ingredient. This directly contradicts the 'Fragrance-Free' claim.
Missing
The INCI list does not contain common sulfates such as Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES).
Missing
The INCI list does not contain common parabens (e.g., Methylparaben, Propylparaben).
Missing
The INCI list does not contain mineral oil (Paraffinum Liquidum).
Missing
The INCI list does not contain any colorants (e.g., CI numbers).
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
