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Reading every ingredient in the formula…
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This kids' lotion offers good basic hydration and ingredient transparency, but its boldest claim for pigmentation reduction is not backed by finished product evidence, highlighting a gap between marketing ambition and proof.
₹208 • Analysed 14 October 2026
This kids' body lotion is positioned for 'dull skin' in the Indian market, which is relevant given the prevalence of pigmentation concerns. The formula, containing emollients like Shea Butter and Dimethicone, is suitable for providing hydration, but the active ingredients (Turmeric, Kakadu Plum, Rosehip) appear in low concentrations, suggesting mild cosmetic benefits rather than significant 'pigmentation reduction'. The consistent discounted pricing across platforms indicates a competitive market strategy, while the ASCI concern regarding the '80% reduction in pigmentation' claim highlights a need for brands to substantiate quantified claims with finished product data, especially for a sensitive demographic like children.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The formula contains ingredients like Turmeric, Kakadu Plum, Rosehip, and Tocopheryl Acetate, which have general antioxidant and brightening properties, supporting the claim to address dullness at an ingredient level.
All three ingredients (Curcuma Longa Root Extract, Terminalia Ferdinandiana Fruit Extract, Rosa Canina Fruit Oil) are present in the INCI list. Their position after phenoxyethanol suggests concentrations likely below 1%.
The product was clinically and dermatologically tested on healthy human volunteers (aged 18-60) by Mascot Spincontrol, suggesting a general safety profile. While the test population was adults, the 'non-irritant' claim (though from a future-dated report) and mild formulation support suitability for children's skin.
A Mascot Spincontrol report dated 20th October 2022 states 'Clinically tested' based on an in vivo study on 30 healthy human volunteers aged 18-60 years, under dermatologist supervision. Another report with a future date (22/09/2025) also states this, but its date makes it unreliable for current claims.
A Mascot Spincontrol report dated 20th October 2022 states 'Dermatologically tested' based on an in vivo study on 30 healthy human volunteers aged 18-60 years, under dermatologist supervision. Another report with a future date (22/09/2025) also states this, but its date makes it unreliable for current claims.
This claim is stated on a Mascot Spincontrol report graphic on the brand's website, but the report is dated 22/09/2025 (a future date), rendering it unreliable for substantiating current claims. No other publicly visible evidence for non-irritancy was found.
This quantified claim is presented as a marketing overlay on a Mascot Spincontrol report graphic. However, the graphic itself explicitly states '*claim based on ingredient study*'. This means the 80% reduction is not proven on the finished product, but rather borrowed from general ingredient research.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (17 of 20 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Glycerin |
Caprylic/Capric Triglyceride |
Cetearyl Alcohol |
Glyceryl Stearate |
PEG-100 Stearate |
Isopropyl Myristate |
Stearic Acid |
Butyrospermum Parkii (Shea) Butter |
Dimethicone |
Phenoxyethanol |
Ethylhexylglycerin |
Carbomer |
Triethanolamine |
Curcuma Longa (Turmeric) Root Extract |
Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract |
Rosa Canina (Rosehip) Fruit Oil |
Tocopheryl Acetate |
Disodium EDTA |
Fragrance |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“80% reduction in pigmentation*”
This is a quantified claim ('80% reduction') that is explicitly stated to be based on an ingredient study, not a finished product clinical study. ASCI guidelines require quantified claims to be substantiated by verifiable finished product data.
The formula contains ingredients like Turmeric, Kakadu Plum, Rosehip, and Tocopheryl Acetate, which have general antioxidant and brightening properties, supporting the claim to address dullness at an ingredient level.
Mentioned only
All three ingredients (Curcuma Longa Root Extract, Terminalia Ferdinandiana Fruit Extract, Rosa Canina Fruit Oil) are present in the INCI list. Their position after phenoxyethanol suggests concentrations likely below 1%.
Mentioned only
The product was clinically and dermatologically tested on healthy human volunteers (aged 18-60) by Mascot Spincontrol, suggesting a general safety profile. While the test population was adults, the 'non-irritant' claim (though from a future-dated report) and mild formulation support suitability for children's skin.
Evidence visible
A Mascot Spincontrol report dated 20th October 2022 states 'Clinically tested' based on an in vivo study on 30 healthy human volunteers aged 18-60 years, under dermatologist supervision. Another report with a future date (22/09/2025) also states this, but its date makes it unreliable for current claims.
Evidence visible
A Mascot Spincontrol report dated 20th October 2022 states 'Dermatologically tested' based on an in vivo study on 30 healthy human volunteers aged 18-60 years, under dermatologist supervision. Another report with a future date (22/09/2025) also states this, but its date makes it unreliable for current claims.
Evidence visible
This claim is stated on a Mascot Spincontrol report graphic on the brand's website, but the report is dated 22/09/2025 (a future date), rendering it unreliable for substantiating current claims. No other publicly visible evidence for non-irritancy was found.
Missing
This quantified claim is presented as a marketing overlay on a Mascot Spincontrol report graphic. However, the graphic itself explicitly states '*claim based on ingredient study*'. This means the 80% reduction is not proven on the finished product, but rather borrowed from general ingredient research.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
