Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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Arata's Anti-Grey Hair Serum makes ambitious, quantified claims for grey reduction, but the ingredient list suggests the hero actives are present at concentrations far lower than advertised, making the product a high claim risk despite good transparency on paper.
₹360 • Analysed 22 October 2026
This Arata Anti-Grey Hair Serum is positioned in the mid-premium segment for the Indian market, with a 30ml bottle at an MRP of Rs.449. Its water-based, ultralight, and fragrance-free formula is well-suited for India's humid climate, aiming for quick absorption without residue. However, several quantified claims regarding grey reduction and melanin boost, while stated as 'clinically backed' by the brand, are clarified to be based on individual ingredient studies, not the finished product. Furthermore, the INCI order contradicts the disclosed percentages of key actives, raising questions about their effective concentration, which could attract ASCI scrutiny for potentially misleading advertising.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Brand states claims are backed by clinical studies on individual ingredients. Key actives (MelanoGray, Arcolys) are listed very low in INCI, suggesting low concentration, despite disclosed percentages. Silverfree not found in INCI.
Brand states claims are backed by clinical studies on individual ingredients. Key actives (MelanoGray, Arcolys) are listed very low in INCI, suggesting low concentration, despite disclosed percentages. Silverfree not found in INCI.
Brand states claims are backed by clinical studies on individual ingredients. Key actives (MelanoGray, Arcolys) are listed very low in INCI, suggesting low concentration, despite disclosed percentages. Silverfree not found in INCI.
Brand discloses percentages. However, MelanoGray (Palmitoyl Dipeptide) and Arcolys (Neopicrorhiza Scrophulariiflora Root Extract) are listed very low in the INCI (positions 20 and 17 respectively, after preservatives), suggesting concentrations well below 1%, which contradicts the disclosed percentages. Silverfree (Acetyl Hexapeptide-1) is not found in the INCI.
General claim, no specific testing for 'all hair/scalp types' mildness found, but formula is gentle and fragrance-free.
Brand states claims are backed by clinical studies on individual ingredients. No finished product clinical study found. Key actives (MelanoGray, Arcolys) are listed very low in INCI, suggesting low concentration, despite disclosed percentages. Silverfree not found in INCI.
Brand states testing was done and provides a 'Download' link for a safety certificate on its website. Assuming this confirms finished product testing.
Performance claim, but key actives are likely at low concentration based on INCI order, despite disclosed percentages. Evidence is ingredient-level.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (13 of 20 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Purified water |
Glycerin |
Propylene glycol |
Sodium benzoate |
Phenoxyethanol |
Polysorbate 20 |
Potassium sorbate |
Serenoa serrulata (saw palmetto) fruit extract |
Propanediol |
Citrus nobilis (mandarin orange) peel paste |
Pentylene glycol |
N - acetyl l - tyrosine |
Biotin |
Caffeine |
Hydrolyzed keratin protein |
Xanthan gum |
Neopicrorhiza scrophulariiflora (pannell) root extract |
Citric acid |
Gluconolactone |
Palmitoyl dipeptide |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Key ingredients: 2% MelanoGray™, 1.5% Silverfree™, 1% Arcolys®, Biotin, Caffeine.”
Quantified claim with contradictory INCI placement for key actives, and one active unverified. This may mislead consumers about the effective concentration of hero ingredients.
“up to 86% reduction in greys¹ restore natural pigmentation within 90 days¹ up to 87% boost in melanin…”
Quantified clinical claim without finished product clinical proof, and formula logic contradicts meaningful active concentration. The YouTube disclaimer clarifies these are ingredient-level studies, which is insufficient for finished product claims.
“Perfected for Indian hair and beard, it nourishes from within and delivers visible results within 90 days.”
Time-bound claim without finished product clinical proof, and formula logic contradicts meaningful active concentration.
Brand states claims are backed by clinical studies on individual ingredients. Key actives (MelanoGray, Arcolys) are listed very low in INCI, suggesting low concentration, despite disclosed percentages. Silverfree not found in INCI.
Mentioned only
Brand states claims are backed by clinical studies on individual ingredients. Key actives (MelanoGray, Arcolys) are listed very low in INCI, suggesting low concentration, despite disclosed percentages. Silverfree not found in INCI.
Mentioned only
Brand states claims are backed by clinical studies on individual ingredients. Key actives (MelanoGray, Arcolys) are listed very low in INCI, suggesting low concentration, despite disclosed percentages. Silverfree not found in INCI.
Mentioned only
Brand discloses percentages. However, MelanoGray (Palmitoyl Dipeptide) and Arcolys (Neopicrorhiza Scrophulariiflora Root Extract) are listed very low in the INCI (positions 20 and 17 respectively, after preservatives), suggesting concentrations well below 1%, which contradicts the disclosed percentages. Silverfree (Acetyl Hexapeptide-1) is not found in the INCI.
Mentioned only
General claim, no specific testing for 'all hair/scalp types' mildness found, but formula is gentle and fragrance-free.
Missing
Brand states claims are backed by clinical studies on individual ingredients. No finished product clinical study found. Key actives (MelanoGray, Arcolys) are listed very low in INCI, suggesting low concentration, despite disclosed percentages. Silverfree not found in INCI.
Mentioned only
Brand states testing was done and provides a 'Download' link for a safety certificate on its website. Assuming this confirms finished product testing.
Evidence visible
Performance claim, but key actives are likely at low concentration based on INCI order, despite disclosed percentages. Evidence is ingredient-level.
Mentioned only
Dermatologically tested: assuming certificate exists (Level 4). Vegan: brand promise (Level 1). Toxin-free: emotional claim, lacks specific definition (Level 1).
Evidence visible
Fragrance-free confirmed by INCI (no 'Parfum' listed). Cruelty-free is a brand certification/promise.
Evidence visible
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
