Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This shampoo offers good hydration and frizz control with a transparent, mild formula, but consumers should be wary of misleading 'silicone-free' claims made by some retailers.
₹350 • Analysed 22 October 2026
This shampoo is positioned for dry, dull, and frizzy hair, a common concern in India's diverse climate, especially humid conditions. The mild surfactant system and hydrating actives like Glycerin and Sodium Hyaluronate are well-suited to provide moisture without stripping, which is beneficial for hair exposed to hard water or frequent washing. The price point of Rs.449-499 for 250ml places it in the mid-range premium segment for shampoos in the Indian market. The 'Silicone Free' claim made by some retailers is directly contradicted by the INCI, which is an ASCI concern for factual accuracy. The quantified shine claim of 'up to 20%' lacks detailed clinical substantiation, which could also attract ASCI scrutiny if presented as a finished product claim.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Supported by the presence of multiple humectants (Glycerin, Sodium Hyaluronate, Betaine) and conditioning agents (Polyquaternium-70) high in the INCI, and brand's 'Clinical Results' section for frizz and shine.
Supported by high concentrations of humectants (Glycerin, Sodium Hyaluronate, Betaine) and conditioning polymers in the INCI, and the brand's 'Clinical Results' section for hydration.
Supported by conditioning agents and Tamarindus Indica Fruit Extract. Brand states 'Tamarindus Indica Fruit Extract helps improve hair shine up to 20%*', which is an ingredient-level claim. No finished product study details are provided.
Supported by humectants and conditioning polymers. The 'frizz-free finish' is supported by Polyquaternium-70, which the brand states 'helps control frizz and protect hair from humidity'.
Supported by the presence of Sodium Hyaluronate, Betaine, Glycerine, Tamarindus Indica Fruit Extract, and Polyquaternium-70 high in the INCI.
Sodium Hyaluronate is present in the INCI above the 1% line.
Betaine is present in the INCI above the 1% line.
Glycerin is present high in the INCI (5th ingredient).
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (beminimalist.co).
Brand describes ingredient origin in its claims.
Screened against the ingredient database (18 of 31 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water/Aqua |
Disodium Laureth Sulfosuccinate |
Cocamidopropyl Betaine |
Sodium Lauroyl Sarcosinate |
Glycerin |
Sodium Lauryl Sulfoacetate |
Cocamide MEA |
Disodium Cocoyl Glutamate |
Polyquaternium-7 |
Sodium Cocoyl Isethionate |
Acrylates Copolymer |
Glycol Distearate |
Tamarindus Indica Fruit Extract |
Tocopheryl Acetate |
Polyquaternium-70 |
Divinyldimethicone/Dimethicone Copolymer |
Betaine |
Sodium Hyaluronate |
Salicylic Acid |
Citric Acid |
Dipropylene Glycol |
Carbomer |
PEG-150 Pentaerythrityl Tetrastearate |
Phenoxyethanol |
Trisodium Ethylenediamine Disuccinate |
Hydroxypropyl Methylcellulose |
Ethylhexylglycerin |
PEG-45 M |
C12-13 Alketh-23 |
C12-13 Alketh-3 |
Sodium Hydroxide |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Improve Shine: Tamarindus Indica Fruit Extract helps improve hair shine up to 20%*”
Quantified claim ('up to 20%') without publicly visible finished product clinical study details (methodology, sample size, duration) to substantiate it. Likely an ingredient-level claim presented as a finished product result.
“Silicone Free”
The claim 'Silicone Free' is directly contradicted by the presence of 'Divinyldimethicone/Dimethicone Copolymer' in the INCI list. This is a factual misrepresentation.
Supported by the presence of multiple humectants (Glycerin, Sodium Hyaluronate, Betaine) and conditioning agents (Polyquaternium-70) high in the INCI, and brand's 'Clinical Results' section for frizz and shine.
Evidence visible
Supported by high concentrations of humectants (Glycerin, Sodium Hyaluronate, Betaine) and conditioning polymers in the INCI, and the brand's 'Clinical Results' section for hydration.
Evidence visible
Supported by conditioning agents and Tamarindus Indica Fruit Extract. Brand states 'Tamarindus Indica Fruit Extract helps improve hair shine up to 20%*', which is an ingredient-level claim. No finished product study details are provided.
Mentioned only
Supported by humectants and conditioning polymers. The 'frizz-free finish' is supported by Polyquaternium-70, which the brand states 'helps control frizz and protect hair from humidity'.
Evidence visible
Supported by the presence of Sodium Hyaluronate, Betaine, Glycerine, Tamarindus Indica Fruit Extract, and Polyquaternium-70 high in the INCI.
Mentioned only
Sodium Hyaluronate is present in the INCI above the 1% line.
Mentioned only
Betaine is present in the INCI above the 1% line.
Mentioned only
Glycerin is present high in the INCI (5th ingredient).
Mentioned only
Tamarindus Indica Fruit Extract is present in the INCI above the 1% line.
Mentioned only
This summarizes the combined effect of the humectants and conditioning agents, supported by their presence and the brand's 'Clinical Results' section.
Evidence visible
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
