Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This Mamaearth face wash offers a gentle cleanse with popular actives, but consumers should temper expectations for transformative 'Glass Skin' or 'Acne Clear' results from a product that is rinsed off quickly.
₹185 • Analysed 22 October 2026
This Mamaearth face wash is positioned for the Indian market with claims of 'Glass Skin', brightening, and reducing acne marks, which resonate with common consumer concerns. Its 'Made Safe Certified' and 'Dermatologically tested' claims aim to build trust in a market sensitive to ingredient safety. The price point of Rs.185-285 for 100ml is competitive within the mass-market segment for active-led face washes. While the formula contains known brightening and hydrating ingredients, consumers should manage expectations for significant 'fairness' or 'acne clear' results from a rinse-off product, especially given the lack of disclosed active percentages and finished product clinical data for these specific endpoints. The '20 times more hydration' claim, if made by the brand, would be an ASCI concern.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
The claim of 'Glass Skin' is aspirational and subjective. While Rice Water and Niacinamide are present in the INCI and have general research for skin brightening and texture improvement, there is no finished product clinical study publicly visible to prove this specific 'Glass Skin' outcome for this product.
The INCI lists mild surfactants like Decyl Glucoside and Lauric Acid, supporting a gentle cleansing action.
The INCI includes humectants like Glycerin and Sodium PCA, which can help bind moisture. However, as a rinse-off product, the long-term hydrating effect and 'locking in' moisture are limited compared to a leave-on product.
Niacinamide and Rice Extract (Fermented Rice Water, Oryza sativa Extract) are known for their brightening and antioxidant properties. However, for a rinse-off product, the contact time is short, limiting the extent of brightening. No finished product study is publicly visible to quantify this effect.
Niacinamide has research supporting its role in reducing hyperpigmentation and improving skin barrier, which can indirectly help with blemishes and acne marks. However, for a rinse-off face wash, these are ambitious claims requiring consistent, prolonged contact, which is not typical. No finished product clinical evidence is publicly visible.
The formula uses mild surfactants (Decyl Glucoside, Lauric Acid) and contains humectants (Glycerin, Sodium PCA), supporting the claim of being non-stripping.
This is a third-party certification indicating the product is free from certain harmful chemicals. This supports the safety claim.
The brand states it is dermatologically tested, which is a finished product test. No specific details of the test (methodology, results) are publicly visible, but the claim itself is a common industry standard.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (13 of 22 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Niacinamide |
Rice Water |
Glycerin |
Myristic Acid |
Glycerin |
Fermented Rice Water |
Potassium Hydroxide |
Propylene Glycol |
Stearic Acid |
Decyl Glucoside |
Lauric Acid |
Glycol Distearate |
Glyceryl Monostearate |
Sodium PCA |
Phenoxyethanol |
Oryza sativa (Rice) Extract |
Polyquaternium-7 |
Niacinamide |
Titanium Dioxide |
Glyceryl Glucoside |
IFRA Certified Allergen Free Fragrance |
Vitamin E |
Tinogard TT |
Sodium Gluconate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“20 times more hydration”
Quantified claim without publicly visible, verifiable study details (methodology, sample size, results) is an ASCI concern under Chapter 1.4 (Truthful and Honest) and 4.1 (Personal Care & Health).
The claim of 'Glass Skin' is aspirational and subjective. While Rice Water and Niacinamide are present in the INCI and have general research for skin brightening and texture improvement, there is no finished product clinical study publicly visible to prove this specific 'Glass Skin' outcome for this product.
Mentioned only
The INCI lists mild surfactants like Decyl Glucoside and Lauric Acid, supporting a gentle cleansing action.
Mentioned only
The INCI includes humectants like Glycerin and Sodium PCA, which can help bind moisture. However, as a rinse-off product, the long-term hydrating effect and 'locking in' moisture are limited compared to a leave-on product.
Mentioned only
Niacinamide and Rice Extract (Fermented Rice Water, Oryza sativa Extract) are known for their brightening and antioxidant properties. However, for a rinse-off product, the contact time is short, limiting the extent of brightening. No finished product study is publicly visible to quantify this effect.
Mentioned only
Niacinamide has research supporting its role in reducing hyperpigmentation and improving skin barrier, which can indirectly help with blemishes and acne marks. However, for a rinse-off face wash, these are ambitious claims requiring consistent, prolonged contact, which is not typical. No finished product clinical evidence is publicly visible.
Mentioned only
The formula uses mild surfactants (Decyl Glucoside, Lauric Acid) and contains humectants (Glycerin, Sodium PCA), supporting the claim of being non-stripping.
Mentioned only
This is a third-party certification indicating the product is free from certain harmful chemicals. This supports the safety claim.
Evidence visible
The brand states it is dermatologically tested, which is a finished product test. No specific details of the test (methodology, results) are publicly visible, but the claim itself is a common industry standard.
Evidence visible
A YouTube review mentions this product is pH balanced. This is a verifiable claim for a face wash, important for skin barrier health.
Evidence visible
The retrieved INCI does not list common sulfates (SLS, SLES), parabens, or silicones. It specifies 'IFRA Certified Allergen Free Fragrance', supporting the 'artificial fragrances' claim. This claim is supported by the INCI.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
