Mamaearth

Mamaearth is a Gurugram-based direct-to-consumer skincare brand founded in 2016 by Varun and Ghazal Alagh under Honasa Consumer Ltd, publicly listed on the NSE and BSE in 2023. The brand markets products as toxin-free and holds MADE SAFE certification, which excludes a defined list of harmful chemicals. Formulations blend traditional Indian botanicals with modern actives. The pattern across the range reviewed is consistent: full INCI is publicly available, MADE SAFE certification is genuine, but no published test reports for claims are accessible, active concentrations are not disclosed, and most leave-on products contain Parfum as an undisclosed fragrance blend. This recurring transparency gap sits alongside a toxin-free positioning that promises more than it delivers. The Retinol night cream, which combines an undisclosed fragrance blend with an active known to temporarily increase skin permeability, carries the most significant concern found in this review. Rescored under the 5-Pillar Public Evidence Score framework, June 2026.