Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Simple's Refreshing Facial Wash delivers on its core promise of gentle cleansing for sensitive skin with a transparent, mild formula, though some ambitious claims could benefit from more detailed public evidence.
This Simple Refreshing Facial Wash is positioned as a gentle, soap-free cleanser, which is well-suited for the Indian climate where frequent cleansing is common due to heat and humidity. Its price point varies significantly across platforms, making it accessible at a drugstore level on quick commerce apps. The brand's claims of being 'pH-balanced' and 'dermatologically tested' are reassuring for Indian consumers, especially those with sensitive skin prone to issues like post-inflammatory hyperpigmentation. The 'clinically proven to strengthen the skin barrier in just 3 washes' claim, while ambitious, would benefit from more transparent study details to fully meet ASCI guidelines.
The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
The retrieved INCI list does not contain any ingredients typically classified as soap (saponified oils or fatty acids with strong alkali), supporting this claim.
The brand explicitly states the formula is pH-balanced on its website. While no specific pH value is disclosed, the formulation with mild surfactants and buffering agents supports this claim.
The INCI lists Panthenol (Pro-Vitamin B5) and Tocopheryl Acetate (Vitamin E). Glycerin is mentioned in some brand descriptions but not in the provided INCI. Pro Amino Acids are claimed but not explicitly listed by INCI name in the provided list.
The formula contains mild surfactants (Cocamidopropyl Betaine) suitable for gentle cleansing. The 'sensitive skin' aspect is supported by the absence of common irritants.
The gentle formulation and absence of common irritants support suitability for sensitive skin. 'All skin types' is a broad claim, but the mildness makes it plausible.
This is a brand claim. TCS has not reviewed matching product-specific evidence for the claim. Its presence does not change the product rating by itself.
The mild surfactant system and presence of humectants (Propylene Glycol, Panthenol) support a non-stripping cleanse.
The mild surfactant (Cocamidopropyl Betaine) and humectants (Propylene Glycol, Panthenol) in the formula are consistent with a gentle, non-stripping cleanse.
The presence of humectants (Propylene Glycol, Panthenol) and emollients (Tocopheryl Acetate) can contribute to soft and hydrated skin. 'From the 1st wash' is a strong claim, but plausible for a gentle, non-stripping cleanser.
Pro-Vitamin B5 (Panthenol) and Vitamin E (Tocopheryl Acetate) are known for their skin-conditioning and antioxidant properties, which can contribute to nourishing the skin.
Checked against the ingredient list as declared. It is not a substitute for a full regulatory assessment.
How we read this product across five areas. Open any row for the full reasoning.
Iodopropynyl Butylcarbamate: Preservative · A preservative effective against yeasts and molds, used in low concentrations.
The formula is a water-based gel cleanser with Cocamidopropyl Betaine as the primary surfactant, which is known for its mildness, supporting the 'gentle' and 'soap-free' claims. Humectants like Propylene Glycol and Panthenol are present to prevent stripping. While Panthenol is reasonably high in the INCI, Tocopheryl Acetate (Vitamin E) appears lower, suggesting a lower concentration. The overall composition is appropriate for a refreshing, non-stripping facial wash for sensitive skin.
Strongest public evidence: level 4 of 7. A genuinely gentle, soap-free, and fragrance-free cleanser suitable for sensitive skin.
100% soap-free: The retrieved INCI list does not contain any ingredients typically classified as soap (saponified oils or fatty acids with strong alkali), supporting this claim.
pH-balanced: The brand explicitly states the formula is pH-balanced on its website. While no specific pH value is disclosed, the formulation with mild surfactants and buffering agents supports this claim.
non-comedogenic formula: The brand states this is non-comedogenic. While no specific test report is visible, the ingredient profile does not contain commonly known pore-clogging ingredients.
16 marketing claims checked. 1 ASCI concern(s), 0 drug-boundary flag(s).
Active percentages are not disclosed for hero ingredients.
pH is claimed but not disclosed numerically.
Daily, morning and evening cleansing step.
Can be followed by any serum or moisturizer. Its gentle nature makes it compatible with active treatments.
Skin feeling clean, soft, and refreshed without tightness or dryness.
Consistent gentle cleansing that supports skin barrier health and reduces sensitivity over time.
The complete ingredient list we reviewed contains no explicit fragrance declaration or essential oil.
No sourced pregnancy flags were found for the ingredients screened. This is not proof that the product is safe during pregnancy. Exposure category: rinse-off. Ask a healthcare professional.
We found no ingredient in the list we read that is prohibited or over a stated limit under India's Cosmetics Rules 2020.
250ml · from Rs.304 on Zepto (Rs.1.54/ml–2.99/ml). Seen at Brand Website Rs.749, Nykaa Rs.599, Flipkart Rs.384 and Zepto Rs.304.
5 of 10 claims are publicly supported; 5 need proof.
People to take care with: You prefer a rich, foamy lather; You wear heavy or waterproof makeup (needs pre-cleanse).
Analysed on 3 Nov 2026 from INKEE Decoder. Another INKEE Decoder page (12 ingredients) lists a different ingredient list; this analysis used the most complete one. We re-check analyses older than six months.
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Meets our review criteria
Available evidence supports the criteria assessed under The Clean Sheet Standard.
Further verification needed
Some assessment criteria require additional evidence or clarification.
Does not meet review criteria
One or more material criteria were not met based on the evidence reviewed. See assessment details.
Not yet assessed
We have not completed an assessment of this product.
Grey means we have not yet assessed this product. It does not mean the product is unsafe.
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