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Antinorm

Beauty that does more with less.

Founded 2025Delhi, India@antinorm.co
The Clean Sheet
64
Avg. Clean Sheet Score
64/100
Antinorm's sunscreen and cleanser represent genuinely advanced Indian skincare formulation. The 5-pillar scores reflect that the brand's scientific credibility is strongest when the formula avoids contested ingredients and maintains transparent labelling. Where scores drop, the cause is usually specific and fixable: labelling errors on the hair leave-in, fragrance allergen non-disclosure on the multi-use mist, and contested UV filter choices for a lip product with an oral ingestion route. No published test reports across any SKU is the brand's consistent scoring gap.
6
Products scored
76
Highest score
0
Excellent rated
About Antinorm

Antinorm is a Delhi-based multifunctional beauty brand launched in July 2025 by founder Aparna Saxena. Built on three pillars: Zero Clutter, Time Reclaimed, and Results Only. Each product is designed to replace multiple routine steps. Featured on Shark Tank India Season 5. Backed by Fireside Ventures and Rukam Capital. Won the Estee Lauder x Nykaa 'Beauty & You' 2025 Grow Award. The brand's formulations span from genuinely advanced (the sunscreen filter system is among India's most sophisticated) to requiring improvement (labelling errors, fragrance allergen load in multi-use leave-on products, contested UV filters in a lip product).

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