

Antinorm is a Delhi-based multifunctional beauty brand launched in July 2025 by founder Aparna Saxena. Built on three pillars: Zero Clutter, Time Reclaimed, and Results Only. Each product is designed to replace multiple routine steps. Featured on Shark Tank India Season 5. Backed by Fireside Ventures and Rukam Capital. Won the Estee Lauder x Nykaa 'Beauty & You' 2025 Grow Award. The brand's formulations span from genuinely advanced (the sunscreen filter system is among India's most sophisticated) to requiring improvement (labelling errors, fragrance allergen load in multi-use leave-on products, contested UV filters in a lip product).
Scored Products
6 products

Shower in Seconds

Bye Bye Blow Dry

Facial in a Flash

Hair & Everywhere

Fuller Without Filler Lip Plumper
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