Shower in Seconds
Genuinely one of India's best-formulated cleansers from a surfactant selection standpoint. The labelling compliance issues (Geogard ECT trade name hiding Benzyl Alcohol, Colloidal Oatmeal non-INCI name) are solvable quality control corrections that would materially improve the consumer clarity score.
- Skincare beginners
- Sensitive skin types
- Your skin is patch-test sensitive to new actives
Rs.899 • Analysed 10 June 2026
The amino acid surfactant base (Sodium Cocoyl Glutamate) is optimal for Indian skin that experiences barrier disruption from hard water, over-cleansing during monsoon sweating, and alkaline bar soaps common across price points. Hard water in Delhi NCR, Bengaluru, and Rajasthan significantly raises the pH of SLS-based cleansers; glutamate-based surfactants are more pH-resilient. Inulin's prebiotic benefit is relevant in India where urban pollution and antibacterial products commonly disrupt the skin microbiome. The Colloidal Oatmeal and Chamomile combination makes this particularly suitable for sensitive skin types that flare during seasonal transitions.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
At a glance
What was checked
Each claim checked against publicly available evidence: published test reports, the ingredient list, and regulatory data.
Surfactant system (glutamate, glucosides, betaine) is verifiably mild from the INCI list. No SLS or SLES.
Recent independent studies support meaningful niacinamide delivery in brief-contact rinse-off cleansers at adequate concentrations.
Inulin's prebiotic mechanism is established in research but brand has not published any product-specific microbiome study.
Score breakdown
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Ingredient SafetyStrong26/30No SLS, no SLES, no synthetic Parfum.
No SLS, no SLES, no synthetic Parfum. The surfactant system (Sodium Cocoyl Glutamate, Decyl Glucoside, Caprylyl/Capryl Glucoside, Cocamidopropyl Betaine) represents the gentlest available anionic and non-ionic surfactant classes. No mandatory deductions apply for this rinse-off product. The preservative listed as 'Geogard ECT' contains Benzyl Alcohol, a declared EU fragrance allergen. In a rinse-off product, brief contact substantially reduces sensitisation risk, but the allergen is invisible to consumers reading the trade name. Discretionary deduction: -2 for Benzyl Alcohol allergen not visible from label, -1 for overall labelling non-compliance indicating reduced formula verification confidence, -1 for Lactic Acid mild exfoliant in a cleanser context for sensitive users.
Formula LogicStrong21/25The surfactant system is state-of-the-art for gentle cleansing.
The surfactant system is state-of-the-art for gentle cleansing. Sodium Cocoyl Glutamate has pH compatibility with skin that makes it significantly less disruptive to the acid mantle than sulphate-based alternatives. Inulin is a prebiotic that feeds beneficial bacteria on skin, supporting the microbiome after washing. Saccharomyces Ferment delivers ferment-derived antioxidants. Kakadu Plum provides natural Vitamin C and polyphenol antioxidants. Sodium Hyaluronate adds surface hydration. The three labelling compliance gaps (Geogard ECT trade name, Colloidal Oatmeal non-standard name, individual fatty acids not attributed to a source oil) mean the full formula cannot be independently verified.
Claims EvidenceGood16/25The SLS-free and mild surfactant claims are verifiable from the INCI list.
The SLS-free and mild surfactant claims are verifiable from the INCI list. The niacinamide rinse-off efficacy claim is technically supported by recent independent studies. The major transparency gap: three labelling compliance issues mean consumers cannot fully verify the formula. Geogard ECT hides Benzyl Alcohol from allergen-sensitive consumers. The source oil behind individually listed fatty acids cannot be identified. No independent gentleness test report is published. These gaps collectively reduce public claim reliability.
Test TransparencyGrade CConcern6/15No published efficacy, gentleness, or safety test report for this cleanser.
No published efficacy, gentleness, or safety test report for this cleanser. The surfactant system is well-characterised in published literature, but the brand has not published any product-level study. Grade C reflects no published product-specific evidence.
Consumer ClarityGood3/5Full ingredient list is published on antinorm.co.
Full ingredient list is published on antinorm.co. However, three labelling compliance issues create notable consumer clarity gaps: Geogard ECT hides Benzyl Alcohol from allergen readers, Colloidal Oatmeal is a non-compliant name, and five fatty acids listed individually make the source material unidentifiable.
Ingredient list
28 ingredients · INCI order
| Ingredient |
|---|
Aqua (Water) |
Cocamidopropyl Betaine |
Decyl Glucoside |
Caprylyl/Capryl Glucoside |
Sodium Cocoyl Glutamate |
Aloe Barbadensis Leaf Juice |
Niacinamide |
Chamomilla Recutita (Matricaria) Flower Extract |
Show all 28 ingredientsShow fewer
Inulin |
Lactic Acid |
Linoleic Acid |
Linolenic Acid |
Oleic Acid |
Palmitic Acid |
Stearic Acid |
Tocopherol |
Panthenol |
Glycerin |
Polyglyceryl-10 Laurate |
Sodium Hyaluronate |
Saccharomyces Ferment |
Geogard ECT |
Propanediol |
Colloidal Oatmeal |
Zea Mays (Corn) Starch |
Sucrose Stearate |
Sodium Phytate |
Citric Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Regulatory screen
Each ingredient mapped against 10 global regulatory authorities
No prohibited substances. Benzyl Alcohol (in Geogard ECT) is an EU declared allergen and should be listed individually per EU Regulation 1223/2009. Listing by trade name creates a compliance gap.
No Schedule S prohibited substances. Preservative system is permitted under India Cosmetics Regulation 2020.
No hotlist substances detected.
All ingredients comply with 21 CFR cosmetic ingredient use requirements.
No restricted substances under Korean MFDS cosmetics regulations.
No SVHC detected in formula.
No IARC classified carcinogens in formula.
No restricted industrial chemicals.
No restricted or prohibited substances per TGA cosmetic standards.
Not applicable. No Natural Health Product claims.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claims check
Each marketing claim assessed against publicly available evidence
Surfactant system (glutamate, glucosides, betaine) is verifiably mild from the INCI list. No SLS or SLES.
Evidence visible
Recent independent studies support meaningful niacinamide delivery in brief-contact rinse-off cleansers at adequate concentrations.
Evidence visible
Inulin's prebiotic mechanism is established in research but brand has not published any product-specific microbiome study.
Mentioned only
What would improve this score
Public evidence the brand could provide to close verification gaps
- ○Published gentleness or irritation study for this specific cleanser
- ○Geogard ECT trade name must be replaced with individual INCI names for compliance
- ○Colloidal Oatmeal must be renamed to compliant INCI nomenclature
Genuinely one of India's best-formulated cleansers from a surfactant selection standpoint. The labelling compliance issues (Geogard ECT trade name hiding Benzyl Alcohol, Colloidal Oatmeal non-INCI name) are solvable quality control corrections that would materially improve the consumer clarity score.
Full methodology
- What global regulations say about each ingredient
- What toxicology evidence shows at cosmetic concentrations
- What formula concentration context changes
- What the product format and leave-on contact time changes
- What the stated user group needs
- What published test evidence confirms
- What the brand is claiming vs what evidence supports
