Hyaluronic 7+ Serum

The full ingredient list is publicly available.

The full ingredient list is publicly available. No banned substances are identified under EU cosmetics law, India's cosmetic regulations, Health Canada's restricted list, the Korean MFDS database, or the EU's list of substances of very high concern. The formula uses a phenoxyethanol-free preservation system of Caprylhydroxamic Acid, 1,2-Hexanediol, Sodium Benzoate, Potassium Sorbate, Sodium Levulinate, and Levulinic Acid, which is consistent with the brand's declared ingredient charter. Two ingredients require consumer awareness. Diethylene Glycol Monoethyl Ether (also known as Transcutol) is a penetration enhancer that significantly increases how deeply all co-formulated ingredients absorb into the skin. This amplifies both the efficacy and the systemic exposure of the whole formula. Consumers stacking other active serums should factor this in. Phenethyl Alcohol is used as a preservation booster and has mild sensitisation potential at higher concentrations, with a rose-like scent profile that some consumers may experience as fragrance. Whey Protein is present in the ingredient list and is dairy-derived, which contradicts the 100% vegan claim on the product page.

Water is listed first.

Water is listed first. Propanediol appears second, indicating a significant solvent load. This is common in high-performance serums and helps solubilise actives, but it also means the formula is solvent-heavy before the actives begin. Caprylhydroxamic Acid and 1,2-Hexanediol appear unusually early in the list for preservation-system ingredients. This INCI positioning may reflect a formula design where these multifunctional ingredients serve both a humectant and preservation role. Niacinamide appears fifth, likely above the 1% threshold, consistent with the brand's stated 5% concentration. Diethylene Glycol Monoethyl Ether (Transcutol) appears later in the list as a penetration enhancer that increases absorption of all co-formulated actives. Ceramide NP appears very late in the list, suggesting a trace concentration. Without published concentration data, barrier repair claims based on Ceramide NP alone are difficult to verify from the ingredient list. Linolenic Acid near the end of the list is oxidation-sensitive and may need robust preservation in this water-based vehicle.

Three public evidence issues are identified.

Three public evidence issues are identified. First, the 100% vegan claim on the product page is directly contradicted by Whey Protein (dairy-derived) in the ingredient list. Both pieces of information come from the same brand website. This is a publicly visible contradiction and consumers with dairy concerns or ethical veganism should be aware of it. The brand should clarify and reconcile this publicly. Second, Tripeptide-85 for firmness appears in marketing copy on the product page but Tripeptide-85 does not appear in the published ingredient list. A cosmetic claim based on an ingredient that is not listed is not supported from public evidence. Third, the 7 types of Hyaluronic Acid claim: four distinct HA forms are clearly identifiable in the ingredient list (Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate). Additional HA types may be present within marine algae extracts or Glycogen, but this cannot be confirmed without brand disclosure. The dermatologist test report is published, which is a positive. The 5% niacinamide concentration is plausible from ingredient list order but not formally confirmed.

The full ingredient list is publicly accessible on the brand website.

The full ingredient list is publicly accessible on the brand website. A dermatologist test report is published, which earns partial Grade B credit. However, the vegan certification and the ingredient list contain directly conflicting information that the brand has not publicly resolved. This reduces overall transparency significantly. The Tripeptide-85 marketing claim without a corresponding INCI entry is a further transparency gap. No disclosure is given to consumers about the penetration enhancer (Diethylene Glycol Monoethyl Ether) and its effect on absorption depth. No batch or expiry traceability is publicly visible. No preservative efficacy test result is publicly accessible.

Basic application instructions are provided on the product page.

Basic application instructions are provided on the product page. Hydration and plumping suitability guidance is communicated. However, consumers are not told about the penetration enhancer in the formula and its effect on how deeply all actives are absorbed. This is a meaningful gap, particularly for consumers layering multiple active serums. No allergy or dairy-sensitivity warning is provided despite Whey Protein being present in a formula marketed as vegan. No guidance is given on managing layering with exfoliant or retinoid serums.