Hyaluronic 7+ Serum

Full INCI publicly available. No banned substances identified. The formula uses a phenoxyethanol-free preservation system of Caprylhydroxamic Acid, 1,2-Hexanediol, Sodium Benzoate, Potassium Sorbate, Sodium Levulinate, and Levulinic Acid - consistent with the brand's declared ingredient charter. Two ingredients require consumer awareness: Diethylene Glycol Monoethyl Ether (also known as Transcutol) is a penetration enhancer that significantly increases how deeply all co-formulated ingredients absorb into skin - this amplifies both the efficacy and the systemic exposure of everything in the formula. Phenethyl Alcohol, used as a preservative booster, has mild sensitisation potential at higher concentrations and an unusual rose-like scent profile that some consumers associate with fragrance. Whey Protein appears in the INCI as a skin conditioning protein - it is animal-derived from milk. Combined with the vegan claim on the product page, this creates a public evidence contradiction that is flagged under the review framework.

Aqua first. Propanediol at INCI position 2 indicates a high solvent load - this is common in performance serums and helps solubilise actives, but it also suggests the formula is solvent-heavy before the actives begin. Caprylhydroxamic Acid at position 3 and 1,2-Hexanediol at position 4 are preservation-system ingredients appearing unusually early; this INCI positioning is atypical and may reflect a formula design where these multifunctional ingredients serve both a humectant and preservation role. Niacinamide appears at position 5, likely above the 1% threshold, consistent with the brand's stated 5% concentration. Diethylene Glycol Monoethyl Ether (Transcutol) at position 11 acts as a penetration enhancer. Ceramide NP appears very late in the list (position 38+), suggesting a trace concentration - ceramide barrier repair claims at this level are difficult to support from INCI position evidence alone. Linolenic Acid at the end of the list is oxidation-sensitive and may need robust preservation in this water-based vehicle.

Three public evidence issues are identified. First: the '100% vegan' claim on the product page is directly contradicted by Whey Protein (dairy-derived) in the INCI list. Per the web evidence review framework, this is a public claim contradicted by public evidence - not a speculation or assumption. The brand should clarify. Second: 'Tripeptide-85 for firmness' appears in marketing copy on the product page but Tripeptide-85 does not appear in the published INCI list. A cosmetic claim based on an ingredient that is not in the INCI is not verified from public evidence. Third: '7 types of Hyaluronic Acid' - four distinct HA forms are clearly identifiable in the INCI (Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate). Additional HA types may come from marine algae extracts or glycogen, but cannot be confirmed without brand disclosure. The 7-type claim is not verified from public evidence in its current form. The dermatologist tested report is published, which is a positive. The 5% Niacinamide claim is plausible from INCI position but not formally confirmed.

Full INCI list is publicly accessible. The dermatologist test report is published. However, the vegan certification and the INCI list contain directly conflicting information that the brand has not publicly resolved. Claim transparency is significantly reduced by the vegan-vs-Whey Protein contradiction and by the Tripeptide-85 marketing claim without INCI support. Use and safety warnings for the penetration enhancer (Diethylene Glycol Monoethyl Ether) are not communicated to consumers. No batch or expiry traceability is publicly visible.