Getting you a comprehensive review of the product
Reading every ingredient in the formula…
Reading every ingredient in the formula…
Join The Clean Sheet™ community
Science-backed beauty tips, ingredient alerts, and early access. Straight to your WhatsApp.
Join for free →Simple's Rich Moisturiser contains two UV filters in a product marketed purely as a moisturiser with no SPF claim. Ethylhexyl Methoxycinnamate (Octinoxate) is present as a daily leave-on ingredient and is under active hormonal disruption review by regulators in both the EU and the US. Butyl Methoxydibenzoylmethane (Avobenzone) is also present without a photostabiliser, meaning it can degrade on UV exposure and release breakdown products. Neither UV filter is disclosed to consumers on the front of pack. On the positive side, the natural moisturising factor complex (Urea, Lactic Acid, Sodium Lactate, Serine, Sorbitol) mirrors the skin's own moisturising factors, and Niacinamide appears at a plausible working position in the formula.

Rs. 350 - Rs. 475 • Analysed 10 June 2026
Octinoxate's hormonal disruption review status is of particular concern for Indian users who apply this product daily year-round in a non-SPF context, versus seasonal use in colder climates. For Indian skin (Fitzpatrick III-V), Niacinamide at a plausible working concentration is a genuine benefit: anti-PIH action is particularly relevant for darker skin tones prone to post-inflammatory hyperpigmentation. The NMF complex (Urea, Lactic Acid, Serine, Sorbitol) is excellent for dry and dehydrated skin in air-conditioned environments common in Indian offices. Despite containing UV filters, this product does not provide meaningful or tested sun protection for India's outdoor UV conditions.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The published INCI confirms no Parfum, Fragrance, or scent-use essential oils are present.
No synthetic colourant ingredients are present in the published INCI.
No published clinical study or consumer test for this specific formula with method, sample size, and results has been made publicly visible.
The claim appears on packaging but no report, laboratory name, method, or outcome data is publicly accessible.
The NMF complex and emollient profile are coherent with a dry-skin claim, but no clinical moisturisation data for this specific formula has been published.
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Ethylhexyl Methoxycinnamate (Octinoxate) is present in a daily leave-on moisturiser, not a sunscreen. Regulatory bodies in Europe and the US have published concerns about Octinoxate's potential for hormonal disruption and are moving toward stricter limits; it is an ECHA SVHC candidate. Daily chronic exposure in a leave-on format that is never rinsed is the scenario regulators are most concerned about. Butyl Methoxydibenzoylmethane (Avobenzone) is also present without a photostabiliser: Octocrylene, which would stabilise it, is absent from this formula. Without photostabilisation, Avobenzone degrades on UV exposure and releases breakdown products that absorb into the skin. Polyacrylamide is used as a thickener; the EU limits residual acrylamide monomer (a recognised carcinogen) to 0.1 ppm in leave-on products. BHT shows weak hormonal signals in very high-dose animal studies but not at cosmetic concentrations. No parabens, no synthetic fragrance.
Coco-Caprylate/Caprate is a dry-touch, non-comedogenic ester emollient from coconut, which is a better leave-on choice than mineral oil. Polyglyceryl-3 Methylglucose Distearate is a naturally derived, non-PEG emulsifier. Niacinamide appears at a plausible position in the formula that is consistent with a working concentration for anti-inflammatory benefit, though the exact amount is not disclosed. The natural moisturising factor complex (Urea, Lactic Acid, Sodium Lactate, Serine, Sorbitol) mirrors the skin's own moisturising factors and is well-evidenced for sustained hydration. The key formulation problem is the unstabilised Avobenzone: on UV exposure the product receives during normal use, Avobenzone degrades and its breakdown products absorb into the skin. The presence of two UV filters in a moisturiser not marketed as SPF is also not communicated to consumers.
This product contains two UV filters (Octinoxate and Avobenzone) that are not disclosed to consumers on the product front, packaging summary, or product description. For shoppers actively avoiding Octinoxate due to its hormonal disruption review status, this is an undisclosed daily exposure that affects their purchasing decision. The '24-hour hydration' claim is not substantiated by any published clinical study. No artificial fragrance, no artificial colour: verified from the ingredient list. PETA certified. 'Dermatologically tested' stated without a published citation.
“No artificial perfume” The published INCI confirms no Parfum, Fragrance, or scent-use essential oils are present.
“No artificial colour” No synthetic colourant ingredients are present in the published INCI.
“24-hour hydration” No published clinical study or consumer test for this specific formula with method, sample size, and results has been made publicly visible.
The full INCI is published on the brand website. The 'dermatologically tested' claim is mentioned on packaging, but no report, laboratory, method, or result is publicly accessible. No hydration study supporting the '24-hour hydration' claim has been published. The presence of UV filters in a non-SPF product is not accompanied by any safety or photostability documentation. Grade C reflects claims without supporting documentation and the additional transparency gap around undisclosed UV filters.
Use instructions for daily moisturising are provided. The product contains two UV filters that are not disclosed in the consumer-facing description, meaning users cannot make an informed choice about Octinoxate exposure. No explicit guidance is given on whether this product should be worn under a separate SPF, which is practically relevant given it contains UV filters but provides no stated sun protection.
| Ingredient |
|---|
Aqua |
Glycerin |
Coco-Caprylate/Caprate |
Polyglyceryl-3 Methylglucose Distearate |
Ethylhexyl Methoxycinnamate |
Niacinamide |
Stearyl Alcohol |
Butyl Methoxydibenzoylmethane |
Polyacrylamide |
Phenoxyethanol |
Stearic Acid |
Panthenol |
Caprylyl Glycol |
C13-14 Isoparaffin |
Laureth-7 |
Disodium EDTA |
Sodium Hydroxide |
Tocopheryl Acetate |
BHT |
Bisabolol |
Urea |
Lactic Acid |
Sodium Lactate |
Serine |
Sorbitol |
Allantoin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Potential concern found - Ethylhexyl Methoxycinnamate (Octinoxate, EU Annex VI restricted, under hormonal disruption review)
No obvious public red flag found
No obvious public red flag found
Potential concern found - Ethylhexyl Methoxycinnamate (under FDA hormonal disruption review)
Potential concern found - Ethylhexyl Methoxycinnamate (MFDS max 7.5% in leave-on)
Potential concern found - Ethylhexyl Methoxycinnamate (ECHA SVHC candidate, potential endocrine disruptor)
No obvious carcinogenicity flag found
No obvious public red flag found
No obvious public red flag found
Not triggered
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
The published INCI confirms no Parfum, Fragrance, or scent-use essential oils are present.
Evidence visible
No synthetic colourant ingredients are present in the published INCI.
Evidence visible
No published clinical study or consumer test for this specific formula with method, sample size, and results has been made publicly visible.
Mentioned only
The claim appears on packaging but no report, laboratory name, method, or outcome data is publicly accessible.
Mentioned only
The NMF complex and emollient profile are coherent with a dry-skin claim, but no clinical moisturisation data for this specific formula has been published.
Mentioned only
Public evidence the brand could provide to close verification gaps
This assessment is based only on publicly available INCI, claims, and test evidence. It is not a full Clean Sheet certification. Full certification requires confidential formula review, exact concentrations, supplier documentation, manufacturing records, packaging compatibility, preservative efficacy, stability, and complete claim validation.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.