The Clean Sheet
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Simple Skincareleave on

Kind to Skin Replenishing Rich Moisturiser

Fair

Kind to Skin Replenishing Rich Moisturiser

Intensive moisturising, dry and dehydrated skin, overnight hydration, barrier repair

Paraben-FreeFragrance-FreeNo Artificial ColourNMF ComplexOctinoxate (Under ED Review)Unstabilised AvobenzonePETA Cruelty-FreeNiacinamide Included
21
Safe
3
Note
2
Caution
Rs. 350 - Rs. 475Analysed 20 May 2026
Kind to Skin Replenishing Rich Moisturiser
Key Actives
Niacinamide
Anti-inflammatory, anti-PIH; position 6 suggests meaningful concentration for sensitive skin benefit
Coco-Caprylate/Caprate
Dry-touch ester emollient; non-comedogenic, skin-identical feel
Urea
NMF component; humectant and mild keratolytic for dry/thickened skin
Lactic Acid + Sodium Lactate
AHA humectant pair; NMF components for skin-native moisture retention
Allantoin
Skin-repair keratolytic; supports barrier recovery
Expert Summary

Simple's Rich Moisturiser contains two UV filters - Ethylhexyl Methoxycinnamate (Octinoxate) at position 5 and Butyl Methoxydibenzoylmethane (Avobenzone) at position 8 - in a product not marketed for sun protection. Octinoxate is under active EU and FDA endocrine disruptor review; its presence as a daily leave-on ingredient is a concern. Avobenzone without a photostabiliser (no Octocrylene present in this formula) degrades rapidly on UV exposure into potentially irritating breakdown products. On the positive side: Coco-Caprylate/Caprate is a superior leave-on emollient vs mineral oil; Niacinamide at position 6 should deliver meaningful anti-inflammatory benefit; and the NMF complex (Urea, Lactic Acid, Sodium Lactate, Serine, Sorbitol) mirrors skin's own moisturising factors. Polyacrylamide contains residual acrylamide monomer, a carcinogen limited to 0.1 ppm in EU cosmetics.

Score Breakdown
59/100 points
Safety & ToxicityFair

Ethylhexyl Methoxycinnamate (Octinoxate) is present at position 5 in a daily leave-on moisturiser — not a sunscreen, but a product applied every day without rinsing. The EU SCCS published a preliminary opinion in 2021 raising concern about Octinoxate's potential for endocrine disruption; the FDA is independently reassessing it as well. It has not been banned, but regulatory direction is toward stricter limits, and daily chronic exposure in a leave-on format is the scenario regulators are most concerned about. Butyl Methoxydibenzoylmethane (Avobenzone) is present at position 8 without a photostabiliser — no Octocrylene is present in this formula. Without photostabilisation, Avobenzone degrades on UV exposure and releases benzophenone-type breakdown products into the skin. Polyacrylamide is used as a thickener; the EU limits residual acrylamide monomer (a carcinogen) to 0.1 ppm in leave-on products, and reputable manufacturers stay within this. BHT shows weak endocrine signals in very high-dose animal studies, but these are not relevant at cosmetic concentrations. No parabens, no fragrance.

Formulation Quality & EfficacyGood

Coco-Caprylate/Caprate at position 3 is a dry-touch, non-comedogenic ester emollient derived from coconut — a better choice for leave-on use than mineral oil. Polyglyceryl-3 Methylglucose Distearate is a naturally derived, non-PEG emulsifier. Niacinamide at position 6 is likely present at a concentration that delivers meaningful anti-inflammatory and anti-PIH benefit. The NMF (Natural Moisturising Factor) complex — Urea, Lactic Acid, Sodium Lactate, Serine, and Sorbitol — mirrors the skin's own moisturising factors; these are scientifically well-evidenced humectants for deep, sustained hydration. The key formulation problem is Avobenzone without a photostabiliser: in UV light this product is used in, Avobenzone degrades and its breakdown products absorb into the skin. Allantoin and Panthenol contribute repair and soothing support.

Ingredient Disclosure & TransparencyFair

This is a moisturiser, not an SPF product, yet it contains two UV filters — Octinoxate and Avobenzone. This is not communicated to consumers anywhere on the product. For shoppers who are actively avoiding Octinoxate because of its endocrine disruptor status, this is an undisclosed exposure that could affect their purchasing decision. The '24-hour hydration' claim is unsubstantiated by any published clinical study for this specific formula. No artificial fragrance, no artificial colour — verified from INCI. PETA certified. 'Dermatologically tested' stated without a published citation.

Ethics & SustainabilityGood

PETA cruelty-free certification is independently verified. Octinoxate and Avobenzone are both recognised aquatic pollutants — their presence in a daily rinse-off moisturiser (during face washing and hand-washing) adds a UV filter load to wastewater. Coco-Caprylate/Caprate is derived from renewable coconut sources, which is a positive. No parabens.

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India Skin Context

Octinoxate's ED status is of particular concern for Indian users who apply this product daily year-round (vs. seasonal use in colder climates). For Indian skin (Fitzpatrick III-V), Niacinamide at a meaningful position is a genuine benefit - anti-PIH action is particularly relevant. The NMF complex (Urea, Lactic Acid, Serine, Sorbitol) is excellent for dry, dehydrated skin in air-conditioned environments common in Indian offices and malls. For India's outdoor UV conditions, this product does not provide adequate UV protection despite containing UV filters.

Full Ingredient List
Safe Note Caution
IngredientNoteStatus
Aqua
Solvent baseSafe
Glycerin
HumectantSafe
Coco-Caprylate/Caprate
Dry-touch ester emollient; renewable coconut-derived, non-comedogenicSafe
Polyglyceryl-3 Methylglucose Distearate
Natural-derived non-PEG emulsifierSafe
Ethylhexyl Methoxycinnamate
Octinoxate: UVB filter at position 5 in a leave-on non-SPF moisturiser. Under active SCCS/FDA endocrine disruptor review (2021-2024). Not yet banned but regulatory direction is toward stricter limits. Daily chronic leave-on exposure is a relevant concern.Caution
Niacinamide
Position 6 - meaningful concentration likely. Anti-inflammatory, anti-PIH, barrier supportSafe
Stearyl Alcohol
Fatty alcohol thickener/emulsifier; non-sensitising, non-comedogenicSafe
Butyl Methoxydibenzoylmethane
Avobenzone: UVA filter at position 8 without a photostabiliser (no Octocrylene present in this formula). Photodegrades on UV exposure, forming benzophenone-type breakdown products.Caution
Polyacrylamide
Synthetic polymer thickener; EU limits residual acrylamide monomer (carcinogen) to 0.1 ppm in leave-on. Compliant manufacturers stay well within thisNote
Phenoxyethanol
Preservative; within EU/India 1% limitSafe
Stearic Acid
Fatty acid emollient/thickener; skin-identicalSafe
Panthenol
Below 1%: Pro-Vitamin B5; barrier restorationSafe
Caprylyl Glycol
Co-preservative; enhances phenoxyethanol efficacySafe
C13-14 Isoparaffin
Synthetic hydrocarbon emollient; petroleum-derived, non-comedogenicSafe
Laureth-7
Ethoxylated emulsifier; potential 1,4-dioxane manufacturing impurity (low level for short-chain ethoxylate)Note
Disodium EDTA
Chelating agent; formula stabilitySafe
Sodium Hydroxide
pH adjuster (trace)Safe
Tocopheryl Acetate
Vitamin E ester; antioxidantSafe
BHT
Butylated Hydroxytoluene: antioxidant preservative. Weak ED signal in animal studies at very high doses not replicated at cosmetic concentrations. EU permittedNote
Bisabolol
Anti-inflammatory; skin soothingSafe
Urea
NMF component and humectant; mild keratolytic at higher doses, pure humectant at trace levelsSafe
Lactic Acid
AHA NMF component; skin-native moisture retentionSafe
Sodium Lactate
NMF component; sodium salt of lactic acid, humectantSafe
Serine
Amino acid NMF component; skin-native moisturising factorSafe
Sorbitol
Polyol NMF humectant; sugar alcohol, renewableSafe
Allantoin
Skin-repair active; barrier recovery and mild keratolyticSafe

Ingredients listed in INCI order as declared on product packaging. Position reflects approximate concentration (high → low).

About this scorecard

Clean Sheet Scores are generated by analysing every ingredient against India, EU, US & Korean safety regulations. No brand sponsorship. No affiliate relationships. Independent science-backed analysis only.

The Clean Sheet does not use fear-based ingredient labels. We assess products through a structured evidence hierarchy:

  • What global regulations say
  • What toxicology says
  • What the formula concentration shows
  • What the product format changes
  • What the intended user needs
  • What testing evidence proves
  • What the brand is claiming
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