Simple Skincare

Simple Skincare is a British brand founded in 1960 to address sensitive skin needs - among the first to formulate without artificial fragrances, colours, or harsh preservatives. Now part of Unilever and PETA certified cruelty-free, Simple occupies a rare space in mass-market beauty: transparent INCI lists, genuine fragrance-free formulation, and dermatologist validation. Their range spans facial cleansers, moisturisers, micellar waters, and boosters. The 10% Niacinamide Booster Serum stands out as a clean-formula, clearly-dosed active serum competitive with specialist brands. Trade-offs include SLES, multiple PEG compounds, and Cocamide MEA in the Moisturising Facial Wash; controversial UV filters in the Rich Moisturiser (Octinoxate under ED review, unstabilised Avobenzone); Hexylene Glycol at high concentration in the Micellar Water; and an SPF 15 sunscreen moisturiser inadequate for Indian UV conditions with no published test report. Overall a mixed-to-good choice for fragrance-intolerant sensitive skin - the Refreshing Facial Wash and Niacinamide Serum are the cleanest picks in the range.